Retailers Marketing to Consumers with Interactive Digital Signage
This white paper will discuss how digital signage is changing the way customers engage with brands.
“One of the big problems with display digital signage is that there’s so much noise in digital media that without interaction people are less likely to take notice. Interaction puts the user in charge of the content.”
As individuals continue to utilize mobile devices as their primary source of information, they increasingly expect instant access to information at the sight (or touch) of a screen. As a result, consumers are much more responsive to information displayed digitally.
Meridian’s white paper, “Retailers Marketing to Consumers with Interactive Digital Signage,” explains how to engage with customers through content, location and software on digital signage.