Piloting a Digital Signage Deployment
Digital signage continues to solidify its position in the marketplace as one of the premier methods of communicating with consumers. But the success of a digital signage deployment isn’t simply a matter of erecting a few screens and running some flashy content. A digital signage network can involve a significant investment, and ensuring the best return on those dollars involves planning and testing. This whitepaper, sponsored by Right Media Solutions, provides an overview of the steps involved in achieving the maximum ROI for deployment.