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L’Oréal Reinvigorates Brand Image with Digital Signage

Publication Type:
Case Study

Published / Updated:
Sept. 5, 2017

The development of new digital signage technology and expansion of signage applications have transformed advertising methods in the retail industry. L’Oreal Group China set complete digitalization, including the expansion of online channels, implementation of digital marketing (i.e., advertisements on websites and social media), and introduction of digital signage digitalization strategy, as its development strategy. 



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