Increasing Retail Brick-and-Mortar Traffic With Innovative Digital Signage
Today’s consumers are becoming more and more accustomed to seeing digital signage in retail brick-and-mortar locations. Since customers are firmly in control of the purchase process and have numerous online options, creating a customer-centric, customer-wowing in-store environment is becoming more of a necessity rather than a luxury. The personal experience in retail stores still has much to offer, and the addition of awe-inspiring digital attractions can offer even more reasons for customers to come in to shop.
The purpose of this paper from LG is to present ideas for enhancing the retail in-store experience to fuel customer obsession via innovative digital signage.