Digital Signage Software: What to Look For
We wrote this digital signage guide because it’s hard to find free, educational, and comprehensive content that helps the enterprise and SMB buyer make informed decisions about the digital signage market. Most of the content out there about digital signage is news, updates from a vendor’s install base, or case studies.
While those have their time and place, not all of it is useful if you’re looking for how to structure your approach to digital signage. We wanted it to be easier for you to refine your strategy, narrow your list of vendors, and plan for each stage effectively.
This is Chapter Four:
At best, a CMS can enable you to publish gorgeous content, increase sales and engagement, and make it easier to approve content changes in the software.
At worst, the software can fail to offer key features or integrations, have limited scalability, quickly become outdated, and be so difficult to navigate that your users stop leveraging the tool and your content ages quickly.
With so many options for digital signage software, it can be hard to narrow down what makes a CMS a good option, and which software is right for you — because let’s face it, there are no one size fits all.
This is what you need to think about when evaluating CMSs, and it will help you narrow your list of vendors.
Download chapter four of the digital signage guide from Skykit now.