Digital Signage in the Hotel Industry
The appeal of digital signage for businesses stems from the public’s growing comfort with the technology. In recent years, digital signage has gone from novelty to commonplace. It’s tough for someone to ignore the bright, dynamic movement of a digital display.
The hotel industry is increasing the visibility of digital signage and making screens the centerpiece of a visual campaign that reaches consumers even before they enter the lobby. A hotel that doesn’t feature some sort of digital signage is actually becoming a rarity. And at the end of the day, digital signage makes good business sense. Through the technology, businesses can execute marketing and informational campaigns with relative ease and with unparalleled flexibility, all at a cost that rivals other marketing methods.
This guide focuses on how digital signage is being used in hospitality settings, including examples of worldwide deployments and new technology. It also explores some of the technology trends that are likely to be seen in the future of hospitality digital signage.
We would like to thank Englewoods Cliffs, New Jersey-based LG Electronics, a provider of digital signage solutions, for its sponsorship of this guide, which allows us to bring it to you free of charge.