Introduction Reinventing the bank experience with digital signage
Chapter 1 Benefits of digital signage in financial institutions
Chapter 2 The value of content
Chapter 3 Locations for digital signage
Chapter 4 Up-and-coming uses of digital signage in the banking industry
Few industries have changed as much in the past few years as has the banking and financial services industry. It’s rare that customers visit a branch these days to cash a check or make a deposit. Many of the services consumers used to handle at a brick-and-mortar location now are done at the drive-thru, online or via smartphone.
So when customers do visit the bank branch, financial institutions face tremendous pressure to communicate with them quickly and effectively.
And digital signage is helping them accomplish that task.
Financial institutions were among the first businesses to deploy digital signage years ago, and they continue to innovate when it comes to incorporating digital technology in communicating with customers. Instead of a cardboard counter sign touting the latest rates for an auto loan, a digital display shows a video of a young couple driving off in their new car. Instead of a brochure explaining mortgage products, a digital sign shows a family moving into their new home. Instead of a banner advertising retirement planning, a digital sign shows a gray-haired couple traveling around the country.
Thanks to teleconferencing, even the most far-flung branch can provide access to the same services and expertise that customers can find in the bank’s downtown headquarters.
As the financial services industry continues to evolve, digital signage has become an integral part of the customer experience, allowing institutions to customize branch operations with a level of personalization and visual appeal that has never before been possible. It is an evolution that is in process and one that is resulting in the continual reinvention of the bank branch.
We would like to thank LG Electronics for its sponsorship of this guide, which allows us to bring it to you free of charge.