Design Standards for Digital Signage
Digital signage design standards include a large array of considerations – a lot more than just graphic design or the number of words you should have in your message.
- How can you get your message across effectively in ten-seconds?
- How can you help audiences remember the messages they see?
- How can you design content to engage a moving target (our audience)?
People are walking past our digital displays, and they have tons of other information vying for their attention: print ads, text messages, phone calls, and all manner of digital marketing. How will you get them to pay attention to your message, remember it, and act on it?