Daytona International Speedway
In early July, 2013, Daytona International Speedway (DIS) embarked on a $400 million redevelopment project referred to as DAYTONA® Rising. The goal was to transform the speedway and give racing fans the ultimate experience, everywhere in the stadium.
In addressing this goal, DIS focused on the importance of technology in enabling the ideal fan experience and sought out partners to add to its DAYTONA Technology Platform.
While DIS was looking for a wide range of technology solutions to support the project, a key emphasis was placed on the need for outdoor, weatherproof displays. Digital displays would make the impossible possible – fans would never have to miss a minute of the action, no matter where they were in the speedway.
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