Connecting with Customers with New Digital Tools
Digital devices from smartphones to portable music players have become an integral part of our daily lives. That trend is continuing with smart watches and other wearable devices. It only makes sense that retailers offering those devices do it with the aid of in-store digital technology that assists them in conveying their message to consumers. This whitepaper, sponsored by LG Electronics, details how retailers are leveraging digital displays and other technological tools to create a deeper bond with shoppers.