Case Study: Vancouver International Airport (YVR)
Vancouver International Airport (YVR) is Canada’s second busiest airport, and expects to serve 17.5 million passengers in 2007. YVR’s terminals are architecturally striking, with the rugged beauty of British Columbia and the rich, cultural heritage of its people celebrated in the design and public art on display. The airport employs the latest technology, and offers more than 160 shops, services and restaurants to provide first class customer service to passengers and airport visitors. YVR consistently ranks among the world’s best airports in passenger customer satisfaction surveys. In addition to being the major West Coast airport closest to Asia, YVR is ideally situated on the Great Circle Routes, with infrastructure and services to handle the largest aircraft in the world under extreme weather conditions. Vancouver Airport Authority, a private, community-based company, is responsible for managing, operating and developing YVR.
In recent years, the Airport Authority felt a growing need to enhance its dynamic content by including operational messages in multiple languages, TV programming, video and weather. The Airport Authority began to look for a digital signage solution capable of:
- Aiding facility navigation
- Improving Canadian Customs and Immigration procedures
- Displaying targeted messages in multiple languages to accommodate the diverse cross-section of travellers
- Informing and entertaining passengers