Case Study: San Francisco International Airport (SFO)
Given its size, navigating SFO, particularly when going from terminal to terminal, has been complex for travelers. Historically the airport has used over 270 paper maps airport wide to help travelers get to where they need to go. These paper maps while effective have not been ideal. The paper maps can’t be immediately updated when there is a change and the cost of reprinting and the staff time involvement is high. In 2012, SFO launched a project to renovate Boarding Area E. As a part of this project SFO implemented an interactive wayfinding system in this newly renovated area.