Case Study: San Francisco International Airport (SFO)

Case Study: San Francisco International Airport (SFO)Publication Type:
Case Study

Published / Updated:
Oct. 13, 2017
San Francisco International Airport (SFO) is a world-class airport servicing more than 45 million domestic and international passengers annually. The airport is one of the largest in the United States and features 4 terminals with 7 boarding areas. San Francisco International Airport (SFO) offers non-stop flights to more than 34 international cities on 29 international carriers. It is the Bay Area’s largest airport and connects non-stop with 78 cities in the U.S. on 15 domestic airlines.

Given its size, navigating SFO, particularly when going from terminal to terminal, has been complex for travelers. Historically the airport has used over 270 paper maps airport wide to help travelers get to where they need to go. These paper maps while effective have not been ideal. The paper maps can’t be immediately updated when there is a change and the cost of reprinting and the staff time involvement is high. In 2012, SFO launched a project to renovate Boarding Area E. As a part of this project SFO implemented an interactive wayfinding system in this newly renovated area.



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