Case Study: Red Rocks Amphitheatre
The Red Rocks Amphitheatre, located in Morrison, Colorado, is situated within the Red Rocks Park, surrounded by 738 acres of geological wonders. Originally built in 1936, the large, outdoor concert venue has celebrated over 75 years in use. The theatre can hold nearly 10,000 people and has hosted some of the very best musicians, including The Beatles, The Grateful Dead, U2, and more.
Like many busy venues, Red Rocks Amphitheatre’s crowds and varying event types made it crucial to be able to quickly and efficiently provide updated information to patrons, especially in the concession areas, which regularly receive heavy foot traffic as guests purchase food and drinks as well as travel through to reach different areas of the theatre. To keep information current, the venue was consistently printing and manually replacing static signage at each individual stand, a task that had long proven to be far too taxing of an undertaking.
Red Rocks decided to seek out a digital signage option that would best showcase the venue’s various menu offerings and streamline the ordering process. In October 2017, Red Rocks approached Ping HD, an end-to-end digital media company, for a solution.
The key challenge for the project was finding the correct mount for the Samsung displays that were selected. Relying on Ping HD’s advice, the Red Rocks Amphitheatre chose Peerless-AV® to provide mounts for the project. The durability and functionality of Peerless-AV’s mounts were the primary contributors for selecting Peerless-AV mounting solutions. In addition, at the time, Peerless-AV was the only approved option available, industry-wide, that would fit the Samsung displays being used – another contributing factor for the decision to move forward with the company.