Case Study: NewsLink
NewsLink is a dynamic and innovative airport concession operator, combining first-class service, a broad and unique variety of products, and trend-setting store designs to deliver airport travelers a unparalleled shopping experience. The management and operating teams have over 50 years of continuous experience in the airport concessions industry, dating back to 1959, including a wide range of airport concessions from newsstands and gift stores to specialty retail and bookstore concepts. NewsLink currently has newsstands, news and gifts, news and café, sundries concessions and food and beverage concessions at Miami International, Ft. Lauderdale-Hollywood International, Boston Logan International, Newark Liberty International, John F. Kennedy International and Cleveland Hopkins International Airports. With a dedicated team of more than 500 employees working in their newsstands, retail stores, restaurants, cafés, warehouse and distribution center and corporate offices, NewsLink is constantly looking for opportunities to expand their business presence.
NewsLink operates a number of airport venues that require key information to be distributed to customers in a timely manner. Instead of using traditional static displays, such as print or backlit signs, they wanted to explore more effective mediums for communicating with viewers, which ultimately led them to digital signage. The initial implementation was to take place at Miami International Airport, which is one of the leading international passenger and freight airports in the world and services more than 38 million travelers each year. In this facility, NewsLink operates multiple concession locations, including a BookLink Bookstore & Café, a Juan Valdez Café, as well as The Shoppes at Ocean Drive, which includes an over 1,000 center atrium area with 38 foot ceiling heights, all of which would benefit from digital signage. NewsLink wanted to showcase promotional materials; improve the effectiveness of branded content; enhance the in-store experience for guests; provide a user-friendly interface for content creation; and make updating content more efficient.