Case Study: Flam Railway
Flamsbana is a spectacular and scenic train journey through the Norwegian fjord landscape. It is one of the steepest railway lines in the world running on traditional tracks. The train journey runs through steep mountains, 20 tunnels, breathtaking waterfalls and beautiful scenery. The train stops near the top of the mountain to allow passengers to walk out on a platform next to one waterfall that runs under the train. 600,000 tourists ride the train each year, many arriving at the docks in Flåm on large cruise ships. They board the train at sea level and climb to the top of the mountain where they can connect to the Oslo-Bergan line.National Geographic Traveler Magazine has named the Flam Railway as one of the top 10 train journeys in Europe and Lonely Planet named it the best train journey in the world in 2014.
Flamsbana is a major tourist destination in Norway. The small picturesque village of Flåm sits in a natural harbor at the mouth of the Aurlandsfjord with shops, hotels and restaurants. On the docks are outdoor kiosks with scheduling information and the current status of incoming ships. When you enter the Flåm rail station, you are presented with interactive wayfinding displays to help you navigate the area or learn about available services. In the retail shops are large displays promoting new or featured products. Scheduling information is available throughout the facility on strategically located displays. When you enter the ticketing area, you are greeted by a large 3x3 video wall promoting the area and things to do in the region.