Case Study: Daytona International Speedway
Host for a number of motorsport events, Daytona International Speedway embarked upon a reimagining and reconstruction in 2013 that transformed the “World Center of Racing” into the first and only motorsports stadium in the world. The project, DAYTONA Rising, was completed in time for the 2016 DAYTONA 500, a natural point in the racing calendar to launch the new venue; a truly magnificent 0.9 mile long, single stand stadium that would seat 101,500 spectators and host upwards of 150,000 within its grounds.
1,500 TVs, a mixture of Samsung SSP and Peerless ruggedized outdoor screens, were implemented using the Tripleplay Digital Media Platform to deliver live race streams, advertising, communications messaging and live TV. The solution has its own in-built monitoring and reporting engines.