Case Study: Carhartt
Established in 1889, Carhartt is a global premium work wear brand with a rich heritage of developing durable products for workers on and off the job. Headquartered in Dearborn, Mich., with approximately 5,400 associates worldwide, Carhartt is privately owned and managed by the descendants of the company‘s founder, Hamilton Carhartt. Within the past several years, Carhartt has opened a number of company-owned retail stores nationwide, to bring their products directly to the consumers who rely on them every day.
Historically, Carhartt has relied on print signage and catalogues to communicate detailed information about the products carried in the stores. They were looking for a more dynamic way to replace traditional print signage, and showcase the features and details about merchandise available in the stores. They also wanted to provide access to lookup and view items not physically stocked in the stores such as alternative options or colors. Other considerations included finding a solution that could be run locally at the kiosk, which would limit internet bandwidth usage in the stores vs. just sending customers to surf the web looking for information. Finally, Carhartt wanted a solution where content could be controlled and scheduled from one central place and reflected across all systems, allowing content to be updated in real-time if necessary.