Case Study: Calgary Stampede

Publication Type:
Case Study

Published / Updated:
Oct. 13, 2017

The Calgary Stampede is a world-class, year-round gathering place in the heart of downtown Calgary. They are a not-for-profit community organization that preserves and celebrates western heritage, cultures and community.

Stampede Park welcomes millions of people year round as a business and entertainment focal point. Stampede Park visitors spend roughly $345 million within the province, in hotels, restaurants, and local businesses. The Stampede also generates millions of dollars in economic value during its full slate of consumer and trade shows. From global conventions in Calgary’s largest venue, BMO Centre, to intimate family weddings in their rustic log cabin, Rotary House, their wide assortment of award-winning facilities means they have the right venue for any event. Every year during the Calgary Stampede they host hundreds of events, welcoming more than 1,000,000 guests to experience their own special brand of western hospitality.

The primary reason behind Calgary Stampede’s digital signage deployment was to provide real-time digital displays in their rental space for meeting and event locations. They also wanted a system that would help improve wayfinding across the facility, enhance brand awareness, and provide ticketing and flight information as a value add to customers.



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