BrightSign Powers Digital Signage in Latin America’s Largest Department Store
El Palacio de Hierro is an upscale chain of department stores in Mexico, with its flagship store located in Polanco, Mexico City. Digital signage is featured prominently throughout the massive department store, powered by BrightSign’s 4K digital signage media players.
Basha CEO Jacobo Jafif concluded, “We chose BrightSign’s players because they are the most reliable players on the market. This high-visibility installation demanded the very best, and with BrightSign’s help we assembled an eye-catching network of displays that dazzle Al Palacio de los Palacios’ exclusive clientele at every turn.”