BMO Creates Strong Social Presence with Pride Creative from Cineplex

BMO Creates Strong Social Presence with Pride Creative from CineplexPublication Type:
Case Study

Published / Updated:
Sept. 27, 2017

The Challenge:

For Pride Week, BMO was looking to disrupt foot traffic in Toronto's First Canadian Place concourse with an impactful creative on their video wall that would attract the attention of busy commuters – without the use of audio – while staying true to the BMO brand. The desired response was for commuters to stop and view the creative and recognize BMO as a progressive bank.

Download the case study to learn more about the solution and results.

Cineplex Digital

Cineplex Digital Media offers the complete package of strategic expertise, world-class content creation, data analytics, and executional innovation to ensure that every screen no matter the format, becomes one of the most powerful connection points between a business and its customers.

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