Disney Cars 3 Video Case Study

Sept. 28, 2017

Cineplex Digital Media created an experiential digital marketing campaign for the launch of Disney's Cars 3. They created a digital lounge that launched in shopping centers across Canada to influence shopping behavior.  The digital lounge created an immersive experience that featured interactive game play, a personalized Piston Cup licence, and exclusive Toys "R" Us digital discount coupons to purchase select Cars 3 toys — creating the ultimate interactive customer experience. 


Topics: Content, Content Design and Aesthetics, Digital Billboards, Retail

Companies: Cineplex Digital


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