What do consumers want from digital signage advertising?

What do consumers want from digital signage advertising?

Much is said about digital signage being a must have for businesses, but there's very little discussion about how digital signage advertising actually influences consumer behavior. However, new research reveals key insights into customer's preferences with digital signage advertising.

Digital signage top 5: January 2018 edition

Digital signage top 5: January 2018 edition

Last month's top features took a peak into the future by predicting the top digital signage trends of 2018.

Can digital signage, kiosks catch up to 5G?

Can digital signage, kiosks catch up to 5G?

5G promises to make it easier for businesses to access cloud technology, enabling faster development of both business and consumer services. Most digital kiosks, meanwhile, have yet to move from 3G to 4G networks.

3 future trends set to change the digital signage landscape

3 future trends set to change the digital signage landscape

The digital signage landscape is always the same, but also changing at the same time. It is absolutely necessary to stay on the cutting edge of digital signage trends to avoid becoming mere 'background noise.'

Unused data is a virtual goldmine

Unused data is a virtual goldmine

Every single customer interaction, sales transaction, operations report, and similar electronic record represents a wealth of potentially valuable information that can be used to shape business strategy, enhance customer experience and improve product design.

Top 5 most read articles of 2017: Porn hack and McDonald's dominate

Top 5 most read articles of 2017: Porn hack and McDonald's dominate

Digital Signage Today readers last year were highly intrigued by OOH trends and an OOH porn incident. Two of the five top read stories for 2017 covered the incident at Union Station in Washington D.C., where a user turned a public display into a very loud pornographic video.

Top 5 blogs of 2017

Top 5 blogs of 2017

We are nearing the end of 2017, and it has certainly been a crazy year for digital signage, as the industry continually produces better and better hardware and software. Our bloggers on Digital Signage Today had plenty to say about the industry on topics ranging from pricing to future market trends.

Uncovering the hidden costs of PC-based digital signage

Uncovering the hidden costs of PC-based digital signage

Sometimes you can pick what looks like the solution with the best price, only to realize there are hidden costs involved.

Join the future: Participate in the 2018 Digital Signage Future Trends Report

Join the future: Participate in the 2018 Digital Signage Future Trends Report

The time has come for the 2018 Digital Signage Future Trends Report. Take the future trends survey to receive 25 percent off the final report, and enter to win a $100 gift card. You can also submit a blog to be included in the report. If yours is chosen, you'll receive a free copy.

How to boost your company's 'Digital IQ'

How to boost your company's 'Digital IQ'

Only 12 percent of Fortune 500 business from 1955 still existed in 2016. Their creativity, constant innovation and technology-focused mindset is why those companies still thrive today. By studying a company's Digital IQ, we can understand how digital transformations propel both organizations and whole industries forward.

Q&A: Digital signage current and future trends part 1

Q&A: Digital signage current and future trends part 1

The digital signage industry may seem like a mature industry, but it continues to grow and expand in different ways. Trends are a moving target, especially in a technology industry, so it's important to regularly get some perspective from companies in the field.

Digital signage 5 for 5: July 2017 edition

Digital signage 5 for 5: July 2017 edition

Readers, last month, were looking for that secret sauce to jumpstart customer experience and to answer CEO concerns about digital signage. Other top stories examined digital signage tactics and trends in all verticals.

Biometric technology Part 3: Consumer acceptance grows as kiosk industry weighs its options

Biometric technology Part 3: Consumer acceptance grows as kiosk industry weighs its options

The kiosk industry recognizes the benefits biometric technology provides, but manufacturers are looking for improvements in reliability, integration with existing software, cost and user acceptance.

Unlocking the power of data

Unlocking the power of data

While data is at the heart of business and technology, many organizations are unable to leverage these silos of wealth and make them useful, due to challenges in consolidating and sharing the information. Unlocking the power of data is key to creating a competitive advantage.

Can you imagine a world without digital signage?

Can you imagine a world without digital signage?

Digital signage is the norm today, not the exception. What is driving this growth in digital signage?

Answering 6 questions from your CEO on digital signage

Answering 6 questions from your CEO on digital signage

Are you an advocate of digital signage, but your boss is having none of it? Here are six common questions your CEO will have, and how to answer them.

Is VR a threat or an ally to digital signage?

Is VR a threat or an ally to digital signage?

Virtual Reality isn't science fiction anymore. What does it mean for the digital signage industry? Is VR a friend or a foe?

Is your digital strategy ready for tomorrow's marketplace?

Is your digital strategy ready for tomorrow's marketplace?

Today's business climate is dominated by companies that embrace technology and data to transform industries.

How to finance your digital signage solution

How to finance your digital signage solution

While self-service initiatives provide significant ROI opportunities, businesses should understand all of the necessary costs and how they plan to fit those costs within their current budget before moving forward.

ICX Summit reveals the interesting times we live in

ICX Summit reveals the interesting times we live in

Random acts of digital don't work anymore. Only 8 percent of customers believe retailers deliver a good customer experience. These are interesting times indeed for those in the business of boosting customer experience.

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What do consumers want from digital signage advertising?