Enhancing audience engagement nowadays is critical, because engaged users are more likely to trust a specific brand. They often pass through the same route or location on their way to work in the morning, back home in the evening or throughout the weekend.
Millennials care about, above all else, appearing to be living life to the fullest. For them, constant connection to social media means constant judgment. Social media is less about keeping in touch with friends and more about documenting noteworthy experiences through text and pictures.
Learn how User-Generated Content (UGC) is becoming a valuable marketing tool across all industries. Dubbed “social marketing”, this strategy allows doctor offices to source relevant content straight from the mouths of their patients and increase the value of their marketing all in one move.