Learn how User-Generated Content (UGC) is becoming a valuable marketing tool across all industries. Dubbed “social marketing”, this strategy allows doctor offices to source relevant content straight from the mouths of their patients and increase the value of their marketing all in one move.
Millennials care about, above all else, appearing to be living life to the fullest. For them, constant connection to social media means constant judgment. Social media is less about keeping in touch with friends and more about documenting noteworthy experiences through text and pictures.