How Measuring ROI for Digital Signage Accurately is Critical

How Measuring ROI for Digital Signage Accurately is Critical

Accurately measuring ROI for digital signage is critical both to justify the investment your business is making with a digital signage network and to make any adjustments to the deployment, content or other variables to maximize your network's impact once it's operational. Measuring ROI can also be complex.

Type: White Paper

Sponsor: NEC Display Solutions


Design Standards for Digital Signage

Design Standards for Digital Signage

Digital signage design standards include a large array of considerations – a lot more than just graphic design or the number of words you should have in your message.

Type: White Paper

Sponsor: Visix Inc.


Generating Revenue from Digital Signage in Sports Stadia and Arena

Generating Revenue from Digital Signage in Sports Stadia and Arena

Technology is a huge part of sport, whether that is for performance, for analysis, fan engagement, experience or for advertising. However, an overriding factor in sport is that the most important area of operation is performance, the team comes first.

Type: White Paper

Sponsor: Tripleplay Services Ltd.


Drive Change and Improve Safety with Digital Signage for Manufacturing Facilities

Drive Change and Improve Safety with Digital Signage for Manufacturing Facilities

Connect your front office with the factory floor. By adding real-time data to your playlists, everyone can stay in the loop and on the same page. Employees become engaged, efficiencies increase, safety improves and turnover reduces.

Type: White Paper

Sponsor: Visix Inc.


The Business Case for Digital Signage

The Business Case for Digital Signage

If you want to communicate with people, they have to pay attention to you. Digital signage provides bottom-line ROI through employee engagement, cost savings and an improved visitor experience.

Type: White Paper

Sponsor: Visix Inc.


Everything You Need to Know About Kiosks and Digital Signage

Everything You Need to Know About Kiosks and Digital Signage

Self-service solutions have introduced a new way to provide audiences with engaging information. From retail to healthcare, numerous industries are starting to leverage the many benefits of kiosks and digital signage.

Type: White Paper

Sponsor: Meridian


[INFOGRAPHIC] Video Wall Opportunities: Making Money After The Sale

[INFOGRAPHIC] Video Wall Opportunities: Making Money After The Sale

Revenue opportunities don’t need to end at the sale of the hardware. Integrators can turn one-time sales into long-term revenue streams.

Type: Infographic

Sponsor: Almo Professional A/V


The Cost of NOT Having Digital Signage

The Cost of NOT Having Digital Signage

The concept of digital signage is still new in the advertising landscape. For years, businesses have relied on print media to get their message across (television and radio notwithstanding). While this strategy is effective, its limited nature prevents businesses from unlocking the full potential and return on investment of their campaigns.

Type: White Paper

Sponsor: Mvix


Monetizing Anonymous Video Analytics

Monetizing Anonymous Video Analytics

Traditional out-of-home pricing may not be realistic for digital out-of-home network operators. AVA technology is leading the way in determining the true value of DOOH.

Type: White Paper

Sponsor: NEC Display Solutions


Webinar: Digital Signage ROI

Webinar: Digital Signage ROI

For many people involved in digital signage or considering implementing digital signage, achieving a return on investment (ROI) is one of the major goals, if not the primary objective. In this webinar, members of the Digital Signage Association ROI Task...

Type: Webinar

Sponsor: LG Electronics USA, Inc.


Benefits of One-to-One Marketing for Digital Signage Using Customer Recognition

Benefits of One-to-One Marketing for Digital Signage Using Customer Recognition

How customer-identification technology can increase content targeting accuracy and ROI.

Type: White Paper




Calculating ROI for Digital Signage

Calculating ROI for Digital Signage

Initial investments can pay off quickly, both in hard and soft returns.

Type: White Paper





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