When Polaris discovered its retail experience fell short, it turned to interactive digital signage to craft a more successful experience for customers of its sports' vehicles.
Digital Signage Today wasn't slowed down by any April showers last month, as the top stories examined key trends such as Coca Cola's entry into the digital signage market.
Many different types of organizations of all sizes are now using digital signage to engage and inform their employees and visitors. Some are using it to great effect, while others don’t see any appreciable improvement in communications. There are many ways to succeed at digital signage. And a few very clear ways to fail.
In the digital signage industry, it's easy to get lost in a sea of various displays, software packages and media players. It can all start to blend together after a while. The key is to analyze the underlying trends.
It can be difficult to know if your digital signage idea is ready for production or if it should go through a few prototype stages. If you answer a few questions, however, you can gain an overall idea of whether you are ready to make the jump.
Coca Cola is working to bring digital signage to its many suppliers through a mobile app known as Neko, developed with Google. The brand is aiming to get its customers to realize the power of their entire platform.
If your business uses digital signage, the last thing you want is for your customer to say, "no, not interested," when they see your advertising, especially on an expensive display.
As self-serve kiosks become more interactive, retailers are finding new opportunities to target digital media messages to consumers and in some cases, reap advertising revenues. Pursuant Health is a key example with its 3,500 health screening kiosks.
Readers of Digital Signage Today had their sights set on interesting, innovative digital signage last month, as the top stories covered topics ranging from design principles for awesome digital signage to augmented reality delivering brand new restaurant experiences.
Your digital signage success hinges on creating a unique user experience for customers. There is a way you can take all the components of digital signage and use them to attract audiences, if you follow these five tips.
Recently, I read a Cracked article that mentioned digital signage but not in a positive way. It identified both animated menu boards in theaters and gas station digital signage networks as more annoying than helpful. You need to follow a few tactics to keep your digital signage from annoying customers.
All corporate buildings and retailers want to create a good atmosphere for visitors. Digital signage can help create these environments, and it can tap into a deeper level: the customer's emotions.
The global cannabis market is massive, already soaring past the $30 billion mark, and many retail dispensaries are jumping on board. These retailers may deal with the munchies, but they still need clearheaded technology to make the most out of their business. Enter digital signage.
Indie games like Undertale and Doki Doki Literature Club are making a big splash in the overcrowded PC gaming market. Advertisers can learn several key lessons from their success.
A digital signage solution can sometimes represent a hefty financial outlay, but the cost of digital signage can be offset by its income potential.
Content management can be especially challenging, since you need to pick the right system that balances ease of use with strategic depth. That being said, you can make the process a bit easier by knowing your communication goals, developing a strategy to reach your audience and using intelligent tools.
Valentine's Day is over, but retailers now have to ramp up for Easter. It can be difficult, however, to unload decorations and place them throughout the store. One way retailers can save time is by using digital decorations.
Retailers are in a constant state of intense competition, not just with each other, but also with online retailers. How can digital signage help give retailers a leg up with customer experience and sales?
Last month's top features took a peak into the future by predicting the top digital signage trends of 2018.
Christmas is over, but you can still treat yourself on some holiday stories from last month, such as how you can learn from the Star Wars Battlefront 2 public relations nightmare and evaluating digital menu board solutions.