Valentine's Day is over, but retailers now have to ramp up for Easter. It can be difficult, however, to unload decorations and place them throughout the store. One way retailers can save time is by using digital decorations.
Retailers are in a constant state of intense competition, not just with each other, but also with online retailers. How can digital signage help give retailers a leg up with customer experience and sales?
Last month's top features took a peak into the future by predicting the top digital signage trends of 2018.
Christmas is over, but you can still treat yourself on some holiday stories from last month, such as how you can learn from the Star Wars Battlefront 2 public relations nightmare and evaluating digital menu board solutions.
The digital signage landscape is always the same, but also changing at the same time. It is absolutely necessary to stay on the cutting edge of digital signage trends to avoid becoming mere 'background noise.'
In real-estate, buyers and sellers expect up-to-date and engaging content on all communication platforms. This flexibility allows agents to update their listings and announcements in real time. Clever integration of video and touchscreens can assist agents in dynamically showcasing their property range
Every single customer interaction, sales transaction, operations report, and similar electronic record represents a wealth of potentially valuable information that can be used to shape business strategy, enhance customer experience and improve product design.
In 2018, you're stuck in days gone by if you're not incorporating digital signage on your property. As the year begins, it's time to make some digital signage resolutions.
Customers are watching more video than ever before, especially on the go. Companies can take advantage of DOOH to both inform and retain customers.
In order to take full advantage of digital signage during the holidays, retailers need to not get overwhelmed by the rush. Instead, they should work to engage customers and inform employees.
I recently encountered a Walmart shelf-edge video display that really failed to get its point across. Instead of a heartwarming holiday message, it delivered a buffering, stuttering mess.
It can be hard to convince a technophobe to jump on board with digital signage. You need to address their concerns and not just harp on the benefits.
Is your digital content driving interest and engagement or leaving the audience unimpressed? You need to keep a few general rules in mind to avoid losing your audience.
Black Friday is still a major brick-and-mortar retailer event, drawing in $2.4 billion in revenue last year. At the same time, customers spent $10 less in 2016, than they did in 2015. Retailers need to step up their game to boost sales, and one way to do that is with digital signage.
Clicks aimed to deliver a better customer experience that informed distracted customers. With a digital signage solution, the retailer was able to boost dwell time and sales.
After witnessing the immediate benefits of an airport digital signage kiosk, the self-serve technology industry began to plan what else computer kiosks could do for airports and the thousands of travelers passing through each day. These uses include wayfinding, information, lost and found and other tools.
Last month, users gobbled up stories on McDonald's, software, restaurants and digital signage horror stories.
One way to boost customer involvement is to integrate touchscreens with your displays, but there are issues, however, dealing with the logistics.
It can be easy to sink a lot of money into a digital signage project, only for it to all fall apart. It's important to avoid three pitfalls to have a successful deployment.
Virtual reality and AI are starting to gain grounds in the hospitality industry. Customers are growing more comfortable with these technologies, which is in turn driving growth.