AR displays deliver 'restaurants of the future'

AR displays deliver 'restaurants of the future'

One company is working to push menu boards into the future through a glasses-free augmented reality experience called HoloLamp, which delivers virtual menu items to customers.

Top 5 stories December 2017: Star Wars dominates

Top 5 stories December 2017: Star Wars dominates

Christmas is over, but you can still treat yourself on some holiday stories from last month, such as how you can learn from the Star Wars Battlefront 2 public relations nightmare and evaluating digital menu board solutions.

Top 5 most read articles of 2017: Porn hack and McDonald's dominate

Top 5 most read articles of 2017: Porn hack and McDonald's dominate

Digital Signage Today readers last year were highly intrigued by OOH trends and an OOH porn incident. Two of the five top read stories for 2017 covered the incident at Union Station in Washington D.C., where a user turned a public display into a very loud pornographic video.

Capitalizing on OOH viewing experience to retain customers

Capitalizing on OOH viewing experience to retain customers

Customers are watching more video than ever before, especially on the go. Companies can take advantage of DOOH to both inform and retain customers.

3 keys to evaluating digital menu boards

3 keys to evaluating digital menu boards

All digital menu boards are not created equal. For this reason, it's essential for restaurants to evaluate their hardware, content and content management options carefully to find the best solution for their needs.

Digital signage top 5 stories: November 2017

Digital signage top 5 stories: November 2017

Readers whetted their appetites during November with topics such as reviewing the menu boards of McDonald's, touchscreens trends and key ways digital signage can help customers stay a little bit longer in QSR restaurants.

How digital signage can boost customer dwell time at restaurants

How digital signage can boost customer dwell time at restaurants

Use of digital signage in the restaurant space has been growing exponentially as operators realize the flexibility, marketing and branding opportunities it provides. But there is another important reason to deploy digital signage for your brand: It increases dwell times and encourages increased spending while in the restaurant.

'I'm liking it:' Reviewing McDonald's menu boards

'I'm liking it:' Reviewing McDonald's menu boards

Recently, I made a trip to the Golden Arches, not just to get a burger, but also to see if the restaurant's menu boards lived up to the hype. I examined them on the basis of visual content, presentation and readability to see if they earned my 'I'm lovin' it' seal of approval.

Digital signage 5 for 5: October 2017

Digital signage 5 for 5: October 2017

Last month, users gobbled up stories on McDonald's, software, restaurants and digital signage horror stories.

AI and virtual reality earn their place in hospitality

AI and virtual reality earn their place in hospitality

Virtual reality and AI are starting to gain grounds in the hospitality industry. Customers are growing more comfortable with these technologies, which is in turn driving growth.

I'm lovin' it in Italy: McDonald's launches delivery via interactive bus shelters in Milan

I'm lovin' it in Italy: McDonald's launches delivery via interactive bus shelters in Milan

McDonald's transformed three bus shelters in Milan, Italy into interactive stores where customers can order via a touchscreen and have food delivered to them. The QSR did this to promote the launch of its online delivery service, McDelivery, in Italy.

3 tips to ensure digital signage is successful in restaurants

3 tips to ensure digital signage is successful in restaurants

Many restaurants are snatching up digital signage like candy, but there's still major challenges when addressing the logistics, user friendliness and customer experience challenges.

LA cafe freshens up complex menu with digital signage

LA cafe freshens up complex menu with digital signage

One LA cafe aimed to create a truly laid back atmosphere with many healthy options. The only problem was the menu was far too large for customers, so the cafe turned to digital signage to help them deliver better content portions.

Digital menu boards bring the farm to the table

Digital menu boards bring the farm to the table

A farm friendly fast casual ran into trouble squeezing its 50+ items into menus. It turned towards digital signage to deliver it's fresh customer experience.

Why do we make digital menu boards so difficult?

Why do we make digital menu boards so difficult?

Many companies make digital menu boards too difficult for themselves. It's important to remember that they are still just menu boards and the same best practices apply.

Digital signage 5 for 5: September 2017

Digital signage 5 for 5: September 2017

Over the last several months, restaurants have dominated the top stories on Digital Signage Today, but September readers branched out a bit and explored topics ranging from retail digital signage kiosks to future trends.

How menu boards can encourage healthy eating

How menu boards can encourage healthy eating

Digital menu boards aren't just for displaying the latest burger. They can also encourage customers to pick healthier options.

3 key digital signage lessons for restaurants

3 key digital signage lessons for restaurants

More restaurants than ever are embracing technologies ranging from kiosks to menu boards. I have learned a number of key lessons to help make digital signage successful in restaurants. They relate to communication, the environment and the logistics.

Digital signage 5 for 5: August 2017 edition

Digital signage 5 for 5: August 2017 edition

August's top stories really hit readers in the stomach, with topics ranging from the basics of menu boards to viral videos at the bar. One story in particular examined if digital signage is finally taking over drive thru menus, while others examined LED technology.

The future of digital communications in restaurants: Touch, signage, entertainment

The future of digital communications in restaurants: Touch, signage, entertainment

With restaurants' constantly changing menu offerings, promotions, FDA regulations, and beyond, digital communication is key as it allows restaurants to quickly and easily change or tweak content in real-time.

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