One company is working to push menu boards into the future through a glasses-free augmented reality experience called HoloLamp, which delivers virtual menu items to customers.
Christmas is over, but you can still treat yourself on some holiday stories from last month, such as how you can learn from the Star Wars Battlefront 2 public relations nightmare and evaluating digital menu board solutions.
Digital Signage Today readers last year were highly intrigued by OOH trends and an OOH porn incident. Two of the five top read stories for 2017 covered the incident at Union Station in Washington D.C., where a user turned a public display into a very loud pornographic video.
Customers are watching more video than ever before, especially on the go. Companies can take advantage of DOOH to both inform and retain customers.
All digital menu boards are not created equal. For this reason, it's essential for restaurants to evaluate their hardware, content and content management options carefully to find the best solution for their needs.
Readers whetted their appetites during November with topics such as reviewing the menu boards of McDonald's, touchscreens trends and key ways digital signage can help customers stay a little bit longer in QSR restaurants.
Use of digital signage in the restaurant space has been growing exponentially as operators realize the flexibility, marketing and branding opportunities it provides. But there is another important reason to deploy digital signage for your brand: It increases dwell times and encourages increased spending while in the restaurant.
Recently, I made a trip to the Golden Arches, not just to get a burger, but also to see if the restaurant's menu boards lived up to the hype. I examined them on the basis of visual content, presentation and readability to see if they earned my 'I'm lovin' it' seal of approval.
Last month, users gobbled up stories on McDonald's, software, restaurants and digital signage horror stories.
Virtual reality and AI are starting to gain grounds in the hospitality industry. Customers are growing more comfortable with these technologies, which is in turn driving growth.
McDonald's transformed three bus shelters in Milan, Italy into interactive stores where customers can order via a touchscreen and have food delivered to them. The QSR did this to promote the launch of its online delivery service, McDelivery, in Italy.
Many restaurants are snatching up digital signage like candy, but there's still major challenges when addressing the logistics, user friendliness and customer experience challenges.
One LA cafe aimed to create a truly laid back atmosphere with many healthy options. The only problem was the menu was far too large for customers, so the cafe turned to digital signage to help them deliver better content portions.
A farm friendly fast casual ran into trouble squeezing its 50+ items into menus. It turned towards digital signage to deliver it's fresh customer experience.
Many companies make digital menu boards too difficult for themselves. It's important to remember that they are still just menu boards and the same best practices apply.
Over the last several months, restaurants have dominated the top stories on Digital Signage Today, but September readers branched out a bit and explored topics ranging from retail digital signage kiosks to future trends.
Digital menu boards aren't just for displaying the latest burger. They can also encourage customers to pick healthier options.
More restaurants than ever are embracing technologies ranging from kiosks to menu boards. I have learned a number of key lessons to help make digital signage successful in restaurants. They relate to communication, the environment and the logistics.
August's top stories really hit readers in the stomach, with topics ranging from the basics of menu boards to viral videos at the bar. One story in particular examined if digital signage is finally taking over drive thru menus, while others examined LED technology.
With restaurants' constantly changing menu offerings, promotions, FDA regulations, and beyond, digital communication is key as it allows restaurants to quickly and easily change or tweak content in real-time.