APN Outdoor partners with Pureprofile to craft OOH research tool

APN Outdoor has partnered with Pureprofile to launch a research service called, IRIS Powered by Pureprofile. This service will allow advertisers to poll a consumer panel of more than 170,000 Australians to gather key insights for OOH campaigns, according to...

Outfront Media boosts OOH campaigns

Outfront Media, a OOH company, announced it successfully launched OOH campaigns with 100 venture-backed brands in 2017, a 30 percent increase from 2016. The company ran campaigns with TodayFix, WeWork, Oscar, MakeSpace, Rent The Runway and more, according to a...

APN Outdoor delivers Winter Olympics to the streets of Australia

APN Outdoor delivers Winter Olympics to the streets of Australia

APN Outdoor has partnered with the Australian Olympic Committee to build hype and spread information about the PyeongChang Winter Olympics from Feb. 9 to 25 through a DOOH campaign.

NBC Olympics partners with Intersection to stream Winter games on digital screens

NBC Olympics is partnering with Intersection, a smart cities technology company, to feature PyeongChang Olympics content on thousands of digital displays in New York City, Chicago and Philadelphia. The content will run from Feb.

Daktronics expands digital billboard offerings

Daktronics has launched its DB-5100 digital billboard series, which uses targeted light output and a LED layout, according to a press release. The series offers 13OT pixel pitch to offer sharper contrast and better brightness during direct sunlight. "The product...

Branded Cities, Cadillac Fairview rollout digital directories at Canadian mall

Branded Cities, a OOH company, and Cadillac Fairview recently deployed 15 digital directories at the CF Toronto Eaton Centre, a mall in Toronto, Canada, owned by Cadillac Fairview. These 55-inch displays offer advertisers ten second ad spots in a two-minute...

Perth Stadium installs 8 LED displays

Multiplex, owners of Perth Stadium in Perth, Australia, selected Daktronics to design and deploy eight LED video displays in the display. The company installed the displays during summer 2017, according to a press release. Daktronics provided two displays at the east and west ends of the stadium, which measure 10-meters by 34-meters.

Delphi Display Systems delivers large LED displays to performing arts school

Delphi Display Systems Inc. has installed two large format LED signs at the Pacific Symphony and OC Music and Dance's headquarters, a performing arts school in Irvine, California, according to a press release. The company deployed the first display as a digital backdrop behind the Black Box Theater to improve live performances.

Media mea delivers interactive outdoor displays to Malta

Media mea, a display manufacturer, has deployed 10 MECO 70-inch outdoor interactive kiosks around the Castille Place in Valletta, Malta. The kiosks will offer information, wayfinding and details on the Valetta Cultural Program, according to a press release. The city...

Colorado Rockies 'aim for the bleachers' with LED display

The Colorado Rockies, a Major League Baseball team, has partnered with Daktronics to install an LED display system at Coors Field in Denver, Colorado. Daktronics will finish the installation in time for fall 2018, according to a press release. The LED display will measure 59 by 116.5 feet with a 13HD pixel layout.

Branded Cities earns large minority investment from Shamrock Capital

Branded Cities, an OOH media company, recently received a large minority investment from Shamrock Capital, a media investment firm. As part of the investment, Shamrock partners Steve Royer and Andy Howard will join the Branded Cities board, according to a...

JCDecaux partners with Neustar to provide OOH media analytics

JCDecaux, an OOH media company, has partnered with Neustar, a real-time information provider, to launch an OOH media analysis package. The solution will use Neustar's customer intelligence and activation solutions to identify key customer habits and attributes for OOH campaigns,...

AdMobilize intros vehicle recognition solution for DOOH

AdMobilize has launched a vehicle recognition engine that detects and recognizes vehicles in real time. OOH advertisers and media companies can use the engine to more effectively target audiences, according to a press release. For example, a luxury goods company might use the engine to target consumers driving luxury cars.

Citilabs intros OOH analytics solution

Citilabs, a mobility analytics company, recently launched its Streetlytics platform, which analyzes key traffic patterns, volumes and traveler demographics. The platform is built to provide more data for the OOH industry, according to a press release. Streetlytics uses data points...

IBASE webinar to offer outdoor digital signage tips

IBASE  Technology USA and Digital Signage Today are hosting a webinar on outdoor digital signage deployment. The webinar, set for 1 p.m., Nov.

Intersection earns $150 million in funding round

Intersection, a smart cities technology company, recently closed a $150 million funding round. The company plans to use the funds to grow its Link network, which provides free Wi-Fi, wayfinding and kiosks to cities such as New York City and...

McDonald's DOOH campaign captures traffic appetites

McDonald's recently appealed to 'hangry' drivers stuck in traffic with a DOOH campaign called Traffic Busters. This campaign, produced by Grand Visual, ran across U.K. billboards from Nov.

Long John Silver's to deliver 'drive thru of the future' with outdoor digital signage

Long John Silver's plans to upgrade its drive thrus with outdoor digital menu boards. The QSR partnered with Allure, a division of Christie Digital Systems USA, to upgrade 400 locations with HD video screens, according to a press release. Each...

Watchfire Signs partners with Yesco for DOOH Utah project

Watchfire Signs and Yesco have announced a joint DOOH project in St. George, Utah.

AdMobilize integrates analytics with Ayuda's DOOH networks

AdMobilize has partnered with Ayuda Media Systems to offer real time analytics to Ayuda's DOOH platform. End users can now measure key audience and vehicle metrics, as well as real-time campaign performance reporting, according to a press release. "Ayuda Platform...

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