Will blockchain revolutionize DOOH?

Will blockchain revolutionize DOOH?

Blockchain, blockchain, blockchain...the word is almost inescapable in today's media frenzied world. The technology has the capability to bring enormous changes to the way global business is conducted, but how will it affect outdoor advertising?

6 effective digital signage uses for the parking industry

6 effective digital signage uses for the parking industry

Digital signage for car parking facilities is a relatively untouched goldmine, brimming with the potential to enhance the customer experience, exploit new advertising and revenue generating opportunities and improve car park security.

3 digital signage trends on the forefront

3 digital signage trends on the forefront

In the digital signage industry, it's easy to get lost in a sea of various displays, software packages and media players. It can all start to blend together after a while. The key is to analyze the underlying trends.

4 tips to make your restaurant ready for the tech revolution

4 tips to make your restaurant ready for the tech revolution

Digital menu boards, kiosks, online ordering and loyalty programs are just a few technologies that are making their debut in restaurants. During a panel at the Restaurant Franchising and Innovation Summit, panelists discussed how to get your restaurant tech ready.

Will self-driving cars revolutionize the DOOH industry?

Will self-driving cars revolutionize the DOOH industry?

Self-driving cars are rapidly coming to the public's attention, especially due to their potential to dramatically reduce wrecks and improve the overall driving experience. For the digital signage industry, self-driving cars could present a big opportunity for innovative DOOH campaigns.

4 questions to answer before buying an outdoor display

4 questions to answer before buying an outdoor display

Before selecting an outdoor display, you need to answer a few questions such as: How will it hold up in the sunlight? How can I handle overheating? And how will I afford it?

3 tactics to keep your digital signage from annoying customers

3 tactics to keep your digital signage from annoying customers

Recently, I read a Cracked article that mentioned digital signage but not in a positive way. It identified both animated menu boards in theaters and gas station digital signage networks as more annoying than helpful. You need to follow a few tactics to keep your digital signage from annoying customers.

Digital signage tutorial: Keeping your display safe

Digital signage tutorial: Keeping your display safe

Last week, we discussed key considerations for selecting a screen such as aesthetics, ports, resolution and size. Next, we will examine protecting your screen indoors and outdoors, and how to choose between a commercial or consumer screen.

Houses of worship embrace DOOH

Houses of worship embrace DOOH

Digital signage isn't just for retailers anymore. Now everyone is making use of the technology, including houses of worship. While many churches use displays during worship services, others are beginning to use outdoor displays to showcase their messages.

Digital signage scores with stadium customer experience

Digital signage scores with stadium customer experience

A sports arena is already an incredibly exciting place. With all that energy, how can digital signage contribute to the fan's excitement and experience? And how can integrators deal with all the issues and challenges that come with digital signage?

3 ways digital signage can help government services

3 ways digital signage can help government services

Government services do not always have the best reputation, due to poor communication, long wait times and bad customer service. However, government offices can help improve communication, educate users on services and improve customer service with digital signage.

Top 5 stories December 2017: Star Wars dominates

Top 5 stories December 2017: Star Wars dominates

Christmas is over, but you can still treat yourself on some holiday stories from last month, such as how you can learn from the Star Wars Battlefront 2 public relations nightmare and evaluating digital menu board solutions.

Capitalizing on OOH viewing experience to retain customers

Capitalizing on OOH viewing experience to retain customers

Customers are watching more video than ever before, especially on the go. Companies can take advantage of DOOH to both inform and retain customers.

AI opens doors for digital signage

AI opens doors for digital signage

It wasn't so long ago that even the simplest of targeted digital communication seemed far-fetched to many marketing firms. In recent years, the ability of companies to analyze a customer's interactions with online media and tailor their ad experience based on the results has seen incredible technological leaps, especially with digital signage.

Advertisers need to 'DOOH' better with outdoor campaigns

Advertisers need to 'DOOH' better with outdoor campaigns

In my time on the highway, I've seen a lot of uninteresting and static DOOH campaigns. Advertisers, you can 'DOOH' better.

How digital signage can boost customer dwell time at restaurants

How digital signage can boost customer dwell time at restaurants

Use of digital signage in the restaurant space has been growing exponentially as operators realize the flexibility, marketing and branding opportunities it provides. But there is another important reason to deploy digital signage for your brand: It increases dwell times and encourages increased spending while in the restaurant.

Digital signage 5 for 5: October 2017

Digital signage 5 for 5: October 2017

Last month, users gobbled up stories on McDonald's, software, restaurants and digital signage horror stories.

I'm lovin' it in Italy: McDonald's launches delivery via interactive bus shelters in Milan

I'm lovin' it in Italy: McDonald's launches delivery via interactive bus shelters in Milan

McDonald's transformed three bus shelters in Milan, Italy into interactive stores where customers can order via a touchscreen and have food delivered to them. The QSR did this to promote the launch of its online delivery service, McDelivery, in Italy.

3 tips to ensure digital signage is successful in restaurants

3 tips to ensure digital signage is successful in restaurants

Many restaurants are snatching up digital signage like candy, but there's still major challenges when addressing the logistics, user friendliness and customer experience challenges.

Join the future: Participate in the 2018 Digital Signage Future Trends Report

Join the future: Participate in the 2018 Digital Signage Future Trends Report

The time has come for the 2018 Digital Signage Future Trends Report. Take the future trends survey to receive 25 percent off the final report, and enter to win a $100 gift card. You can also submit a blog to be included in the report. If yours is chosen, you'll receive a free copy.

Showing (1 - 20) of 151

Get the latest news & insights


News

Resources

Trending

Features

Polaris transforms retail  experience with interactive digital signage