With smart city initiatives expanding, city planners are paying more attention to the capabilities of interactive kiosks and digital signage in public spaces, including major transportation hubs. These devices are improving quality of life, but cybersecurity and privacy concerns remain.
Summer is rushing by us rapidly, and the digital signage market is keeping pace, with solutions that amaze and engage customers. The top stories in July covered topics such as augmented reality bus shelters delivering romance and human imaging technology revolutionizing analytics.
Every outdoor digital signage project is different, there is no one size fits all solution. However, every outdoor screen installation does have one thing in common… thermal management. Getting temperature control right is the difference between a long-lasting solution and one that fails.
Sporting venues have been using displays for a while now to showcase the scores and capture big plays. Some venues, however, are beginning to look at other ways to use digital signage to build up fan engagement and excitement. They can do this with dynamic social media content, better analytics and clearly defined objectives.
It's no surprise that it can be difficult to draw a consumer's eye away from their cell phone, especially when they are out and about. One way advertisers are attempting to stand out is by integrating augmented reality elements into their displays.
Link shared its feedback on how its digital signage kiosks aren't just providing services, they are also boosting quality of life for residents
We are now at the midpoint of 2018, and digital signage readers have their sights set on innovative trends both now and in the future. The top five stories for May 2018 all covered topics on key trends in the market, including blockchain.
Cities around the globe are adopting smart technologies. New York City, for example, deployed Link NYC kiosks, which offer Wi-Fi services and advertisements to residents. Services such as these aren't just boosting Wi-Fi, they are also delivering improved quality of life.
This May the FDA's long-awaited menu-labeling regulations went into effect, following a one-year reprieve intended to give restauranteurs more time to become compliant. Fortunately for these chains, in-restaurant digital signage dramatically reduces the work required to comply with these new regulations.
Blockchain, blockchain, blockchain...the word is almost inescapable in today's media frenzied world. The technology has the capability to bring enormous changes to the way global business is conducted, but how will it affect outdoor advertising?
Digital signage for car parking facilities is a relatively untouched goldmine, brimming with the potential to enhance the customer experience, exploit new advertising and revenue generating opportunities and improve car park security.
In the digital signage industry, it's easy to get lost in a sea of various displays, software packages and media players. It can all start to blend together after a while. The key is to analyze the underlying trends.
Digital menu boards, kiosks, online ordering and loyalty programs are just a few technologies that are making their debut in restaurants. During a panel at the Restaurant Franchising and Innovation Summit, panelists discussed how to get your restaurant tech ready.
Self-driving cars are rapidly coming to the public's attention, especially due to their potential to dramatically reduce wrecks and improve the overall driving experience. For the digital signage industry, self-driving cars could present a big opportunity for innovative DOOH campaigns.
Before selecting an outdoor display, you need to answer a few questions such as: How will it hold up in the sunlight? How can I handle overheating? And how will I afford it?
Recently, I read a Cracked article that mentioned digital signage but not in a positive way. It identified both animated menu boards in theaters and gas station digital signage networks as more annoying than helpful. You need to follow a few tactics to keep your digital signage from annoying customers.
Last week, we discussed key considerations for selecting a screen such as aesthetics, ports, resolution and size. Next, we will examine protecting your screen indoors and outdoors, and how to choose between a commercial or consumer screen.
Digital signage isn't just for retailers anymore. Now everyone is making use of the technology, including houses of worship. While many churches use displays during worship services, others are beginning to use outdoor displays to showcase their messages.
A sports arena is already an incredibly exciting place. With all that energy, how can digital signage contribute to the fan's excitement and experience? And how can integrators deal with all the issues and challenges that come with digital signage?
Government services do not always have the best reputation, due to poor communication, long wait times and bad customer service. However, government offices can help improve communication, educate users on services and improve customer service with digital signage.