McDonald's Corporation is spending $6 billion to revamp more than 6,000 stores throughout the U.S. in hopes of transforming itself into an efficiency expert's dream brand. The renovations, which will affect stores in 20 states and the District of Columbia, include kiosk ordering, table service, digital menu boards and mobile pay and pick-up zones.
Spencer Rubin, founder and managing partner, Melt Shop; Carin Stutz, COO and executive vice president Red Robin; and Doug Hogrefe, a partner at 4 Top Hospitality, offered their secrets to conquering operational costs.
5G promises to make it easier for businesses to access cloud technology, enabling faster development of both business and consumer services. Most digital kiosks, meanwhile, have yet to move from 3G to 4G networks.
Over the last several months, restaurants have dominated the top stories on Digital Signage Today, but September readers branched out a bit and explored topics ranging from retail digital signage kiosks to future trends.
Retailers looking to purchase digital signage often worry that the 50-inch display won't be a match for the cell phone. One way integrators are addressing this issue is by adding mobile elements into digital signage.
Digital signage at the pump can be a great boon for a gas station's business, but there are a few pitfalls to such a tool as well.
Advanced developments in Internet of Things technology is providing retailers a slew of benefits, from faster product replacement to product performance, and is increasingly being embraced by household brands to boost operational efficiencies, compliance and marketing promotion.
Digital signage as it was narrowly defined just a few short years ago is giving way to a much more immersive experience. It's not just about catching someone's eye with digital signage, it's about engaging people once you have their attention
It's time to look back at the most-read articles and blog posts on Digital Signage Today from the previous month, recapping the biggest news headlines in August.
The concept involves applying game-like elements to a business process or strategy, with the goal of increased engagement from those who use it. It sounds out-of-the-box at first, but the results are unquestionable.
To create greater demand and generate maximum value from digital signage, businesses need to implement effective content strategies that fully capitalize on the potential of the medium.
In the world of digital signage, beacons, facial recognition and audience measurement have become regular vocabulary in our lexicon. But what was once "thought leadership" or a future idea, has since become possible through the tiny computers sitting in our pants pocket.
When it comes to creating a best-in-class mobile and digital experience for the retail consumer it’s about testing and learning, adjusting to new form factors and tapping high quality data.
Retail kiosks are changing the way customers engage with brands. With the increasing power of kiosk technology, store owners can showcase a targeted range of goods to each customer, feature loyalty promotions and even provide a fast and efficient payment process.
Baron Concors, Pizza Hut global chief digital officer, said the "focus on mobile is a focus on customer," and that retailers must turn their mindset to becoming students of human behavior.
Today in business, game theory is often applied as the analysts want to develop a modeled approach that is sure to succeed. Despite all alternative efforts, successful selling is still more like a game.
There's an old saying that students get what they take from their education. While that is partially true, both K-12 schools and colleges can take many steps to ensure more students are engaged with the curriculum and arm themselves for success in the workforce.
Digital signage has evolved into an interactive and personalized form of communication. It often proves to be the vital link for retailers to connect with their customers on a personal level.
Smart phones have concentrated global business right at our fingertips, thus becoming the high-octane business channel for digital signage companies.
Consumers are increasingly digitally savvy and expect an omnichannel retail experience. Many retailers are choosing digital signage as a secondary sales tool that can provide information, wayfinding and sell products — without them having to do a thing.