One company is working to push menu boards into the future through a glasses-free augmented reality experience called HoloLamp, which delivers virtual menu items to customers.
Christmas is over, but you can still treat yourself on some holiday stories from last month, such as how you can learn from the Star Wars Battlefront 2 public relations nightmare and evaluating digital menu board solutions.
In 2018, you're stuck in days gone by if you're not incorporating digital signage on your property. As the year begins, it's time to make some digital signage resolutions.
Digital Signage Today readers last year were highly intrigued by OOH trends and an OOH porn incident. Two of the five top read stories for 2017 covered the incident at Union Station in Washington D.C., where a user turned a public display into a very loud pornographic video.
All digital menu boards are not created equal. For this reason, it's essential for restaurants to evaluate their hardware, content and content management options carefully to find the best solution for their needs.
Readers whetted their appetites during November with topics such as reviewing the menu boards of McDonald's, touchscreens trends and key ways digital signage can help customers stay a little bit longer in QSR restaurants.
Use of digital signage in the restaurant space has been growing exponentially as operators realize the flexibility, marketing and branding opportunities it provides. But there is another important reason to deploy digital signage for your brand: It increases dwell times and encourages increased spending while in the restaurant.
Recently, I made a trip to the Golden Arches, not just to get a burger, but also to see if the restaurant's menu boards lived up to the hype. I examined them on the basis of visual content, presentation and readability to see if they earned my 'I'm lovin' it' seal of approval.
Many restaurants are snatching up digital signage like candy, but there's still major challenges when addressing the logistics, user friendliness and customer experience challenges.
One LA cafe aimed to create a truly laid back atmosphere with many healthy options. The only problem was the menu was far too large for customers, so the cafe turned to digital signage to help them deliver better content portions.
A farm friendly fast casual ran into trouble squeezing its 50+ items into menus. It turned towards digital signage to deliver it's fresh customer experience.
Many companies make digital menu boards too difficult for themselves. It's important to remember that they are still just menu boards and the same best practices apply.
Over the last several months, restaurants have dominated the top stories on Digital Signage Today, but September readers branched out a bit and explored topics ranging from retail digital signage kiosks to future trends.
Digital menu boards aren't just for displaying the latest burger. They can also encourage customers to pick healthier options.
More restaurants than ever are embracing technologies ranging from kiosks to menu boards. I have learned a number of key lessons to help make digital signage successful in restaurants. They relate to communication, the environment and the logistics.
August's top stories really hit readers in the stomach, with topics ranging from the basics of menu boards to viral videos at the bar. One story in particular examined if digital signage is finally taking over drive thru menus, while others examined LED technology.
Many restaurants are trading in dusty static boards for digital menu boards. It's obvious that menu boards are more popular than they used to be, but have we reached the tipping point of mass deployment? What challenges remain? And how do restaurants make them a success?
Digital signage isn't just for indoor menus, it is also entering the drive thru. What are the real benefits of digital signage at the drive thru and what are the potential downfalls?
Readers, last month, were looking for that secret sauce to jumpstart customer experience and to answer CEO concerns about digital signage. Other top stories examined digital signage tactics and trends in all verticals.
Successful restaurants recognize that the path to their customers' stomachs begins in their minds. They need to grab a customer's attention and craft a memorable experience in order to trigger repeat visits. Digital signage is one way to accomplish that.