David Weatherhead, CEO of Advanced, discusses key trends in the market, including the increasing growth of video walls and LED technology, as well as how companies are future-proofing their investments.
August's top stories really hit readers in the stomach, with topics ranging from the basics of menu boards to viral videos at the bar. One story in particular examined if digital signage is finally taking over drive thru menus, while others examined LED technology.
When consumers purchase big ticket items such as cars, they typically do their research to find out how reliable they are. With LED screens, it can be a bit more difficult. Luckily, there is a handy tool called Mean Time Between Failures that can be used to measure a screen's reliability based on a few traits.
The ongoing LED industry evolution also provides challenges for business decision-makers who are either new to the space or long past their last display update. Three enhancements in particular can make a significant difference in optimizing content for brilliance, precision and expanded engagement.
While the display performance design and implementation of Ultra-Fine-Pitch is now competitive, there is significant work ahead for manufacturers to realize the vast market potential of these displays.
As important as the placement of screens and creation of dynamic content are in the effectiveness and success of in-store digital signage, technology is still the main driver in this industry. Here are the five technologies to keep in mind when discussing the creation of and operational efficiency of a digital signage system.
Overlooking the smallest detail can have a devastating impact on your digital signage investment, especially when it is being exposed to winter weather. There are a number of considerations to make that will allow your outdoor kiosk or display to survive.
On Mar. 28-31, the Digital Signage Expo will be touching down at the Las Vegas Convention Center. The show is expanding this year, with new education programs, exhibitors and a central interactive gathering place.
With 2017 upon us, we must consider key questions on what's on the horizon for digital signage. What will be the biggest hardware innovation? Will 4K reach the tipping point? Where is content management headed?
The automotive industry is undergoing an era of digital disruption. Static signs and posters simply do not captivate an audience anymore. Digital signage, however, can keep car customers engaged.
There have been several significant improvements recently in outdoor LCD displays used for digital signage and menu boards.
Is digital signage eco-friendly? This is the wrong question to ask. Compared to print-based advertising, outdoor digital signage is much more green. A better question to ask is: Would outdoor digital signage improve upon my current environmental footprint compared to my print advertising methods?
It's time to look back at the most-read articles and blog posts on Digital Signage Today from the previous month, recapping the biggest news headlines in August.
For those of us in the digital display business, it's easy to understand why things like dynamic and conditional content are revolutionizing the outdoor advertising industry.
Digital signage has evolved into an interactive and personalized form of communication. It often proves to be the vital link for retailers to connect with their customers on a personal level.
The retail sector has come a long way from the days of the cheesy cardboard cutout display standing near a pile of products or welcoming customers to a new store selection.
Digital signage is playing an integral role at the 2016 Rio de Janeiro Games unlike anything seen before at a large-scale sporting event.
Allwein Carpet One Floor & Home has a not-so-secret weapon to entice customers to visit its showroom: A new 3-foot-5-inch by 7-foot-3-inch video-quality LED sign.
With 306 events, featuring 206 countries, across 42 sporting disciplines, held at 37 venues, the Rio 2016 Olympic Games represent a huge opportunity for outdoor digital signage to reign supreme in Brazil this summer.
Perhaps it's no surprise that college and university campuses are increasingly looking to incorporate digital displays into the college experience. University leaders recognize they need to speak the language of college-age students to attract them, and today's students are fluent in digital.