Brick-and-mortar retailers could slow the erosion of their businesses by e-commerce platforms if they had better ways to understand shopper behavior and increase the probability of sales. The key is getting shoppers engaged with the store and brand, and borrowing on some of the techniques used by online platforms.
Hudson Group, one of the largest travel retailers in North America, has deployed a diverse set of dazzling digital displays at one of America’s busiest airports aimed at energizing the large store and driving sales and promotions, as well as adding to the customer experience.
A host of technologies including the Internet of Things, Smart Shelves, beacons and others are converging in the retail space to create the store of the future. Network connectivity is the glue that holds it all together.
While the digital signage market was once comprised of dozens of proprietary systems, the advent of the Open Pluggable Specification is allowing deployers to adapt and grow their networks with the changing times.