Digital signage installation 101

Digital signage installation 101

It is difficult to pick out the best digital signage package, but possibly an even greater challenge is the actual installation. Digital Signage Today spoke with Keith Yanke, senior director of marketing at NEC Display solutions, to get a few tips on handling digital signage installation.

McDonald's, bathrooms dominate August 2018 headlines

McDonald's, bathrooms dominate August 2018 headlines

McDonald's digital signage makeover and a digital signage sink solution dominated headlines for August 2018 on Digital Signage Today. The restaurant giant McDonald's recently invested billions of dollars into major technological upgrades with kiosks, digital signage, menu boards and more.

3 retail digital signage failures and how to avoid them

3 retail digital signage failures and how to avoid them

Retail is one of the biggest markets for digital signage, but that doesn't mean every retailer or supplier uses it correctly.

Effective digital signage 101

Effective digital signage 101

Before you make the leap into digital signage, you should take into account a few points that will help you start on the right foot out of the gate and ultimately yield the most successful results.

Broadcast studios deliver news with digital signage

Broadcast studios deliver news with digital signage

Broadcast studios have increasingly adopted newer digital signage technologies to deliver a better viewing experience. Even smaller studios are starting to upgrade, such as WFMZ, based in Allentown, Pennsylvania.

Love's, Sodexo share digital signage, kiosk lessons

Love's, Sodexo share digital signage, kiosk lessons

Given the customer benefits that kiosks and digital signage can deliver for retailers, the challenges that oftentimes accompany these deployments are an acceptable cost. That was the verdict of a pair of retail decision-makers who shared their experiences introducing kiosks and digital signage solutions during the ICX Summit in Dallas.

Avoiding 11 digital signage pitfalls

Avoiding 11 digital signage pitfalls

Many different types of organizations of all sizes are now using digital signage to engage and inform their employees and visitors. Some are using it to great effect, while others don’t see any appreciable improvement in communications. There are many ways to succeed at digital signage. And a few very clear ways to fail.

Cloud-based vs on-site digital signage

Cloud-based vs on-site digital signage

Thanks to the rise of cloud-based digital signage solutions, you now can add "you can deploy digital signs and information" to McNealy's list of what you can do via the cloud. But should you? What are the pros and cons of on-site vs cloud installations?

4 ways AI is transforming digital signage

4 ways AI is transforming digital signage

Can digital signage take on a role to personalize messages or respond to a situation in real-time? Yes, with help from artificial intelligence (AI) and deep learning.

4 questions to answer before buying an outdoor display

4 questions to answer before buying an outdoor display

Before selecting an outdoor display, you need to answer a few questions such as: How will it hold up in the sunlight? How can I handle overheating? And how will I afford it?

How digital signage can tap into visitors' emotions

How digital signage can tap into visitors' emotions

All corporate buildings and retailers want to create a good atmosphere for visitors. Digital signage can help create these environments, and it can tap into a deeper level: the customer's emotions.

Top 5 stories December 2017: Star Wars dominates

Top 5 stories December 2017: Star Wars dominates

Christmas is over, but you can still treat yourself on some holiday stories from last month, such as how you can learn from the Star Wars Battlefront 2 public relations nightmare and evaluating digital menu board solutions.

How to Install a Video Wall

How to Install a Video Wall

How to Install a Video Wall

3 keys to evaluating digital menu boards

3 keys to evaluating digital menu boards

All digital menu boards are not created equal. For this reason, it's essential for restaurants to evaluate their hardware, content and content management options carefully to find the best solution for their needs.

Digital signage top 5 stories: November 2017

Digital signage top 5 stories: November 2017

Readers whetted their appetites during November with topics such as reviewing the menu boards of McDonald's, touchscreens trends and key ways digital signage can help customers stay a little bit longer in QSR restaurants.

3 pitfalls to avoid with digital signage deployment

3 pitfalls to avoid with digital signage deployment

It can be easy to sink a lot of money into a digital signage project, only for it to all fall apart. It's important to avoid three pitfalls to have a successful deployment.

5 tips to avoid a digital signage horror story this Halloween

5 tips to avoid a digital signage horror story this Halloween

Imagine you ordered the perfect digital signage system, but when it arrives, the team doesn't install it for you. You can avoid this horror story and many other frightening scenarios by following these five tips.

3 tips to ensure digital signage is successful in restaurants

3 tips to ensure digital signage is successful in restaurants

Many restaurants are snatching up digital signage like candy, but there's still major challenges when addressing the logistics, user friendliness and customer experience challenges.

Considerations for retail digital signage deployments

Considerations for retail digital signage deployments

Digital signage represents one of the most promising technologies for kiosks. Yet the cost remains a prohibitive factor for many companies that potentially have much to gain by improving customer engagement via today's digital capabilities.

10 tips to get your video wall up and running

10 tips to get your video wall up and running

Deploying a stunning video wall that stays within your budget can be a stressful, even overwhelming task. So many options, so many potential pitfalls. Here are ten tips to get it up and running.

'I DOOH' :5 ways to marry DOOH to your business

'I DOOH' :5 ways to marry DOOH to your business

Before you say 'I DOOH', here’s some pre-marriage counseling that will help you marry outdoor digital signage to your business.

Digital signage 5 for 5: July 2017 edition

Digital signage 5 for 5: July 2017 edition

Readers, last month, were looking for that secret sauce to jumpstart customer experience and to answer CEO concerns about digital signage. Other top stories examined digital signage tactics and trends in all verticals.

Answering 6 questions from your CEO on digital signage

Answering 6 questions from your CEO on digital signage

Are you an advocate of digital signage, but your boss is having none of it? Here are six common questions your CEO will have, and how to answer them.

3 keys to interactive digital signage solutions

3 keys to interactive digital signage solutions

When determining whether to integrate interactive elements into your digital signage, you need to consider content, cost and potential pitfalls.

Digital signage top 5 stories: April edition

Digital signage top 5 stories: April edition

Digital signage came driving through the restaurant industry last month, as readers devoured stories about McDonald's, Dunkin' Donuts, Dairy Queen and Subway. The top stories for April 2017 covered several topics in the restaurant industry, including customer experience, key digital signage lessons, and do's and don'ts for menu boards.

5 pitfalls to avoid when deploying digital signage

5 pitfalls to avoid when deploying digital signage

After implementing more than 200 networks, we've fallen down a few holes and tripped over some bumps. But you don't have to. Just listen to what we've learned about these five big pitfalls to avoid when implementing and running your digital signage network.

Measuring ROI for digital signage

Measuring ROI for digital signage

It can be easy to be dazzled by increasingly advanced displays, but in the end digital signage is a business decision first and foremost. It is key to determine how you are going to measure ROI. Rich Ventura, vice president of business development and solutions at NEC Display Solutions, offered key tactics for determining ROI.

McDonald's shares menu board lessons

McDonald's shares menu board lessons

When McDonald's upgraded its digital menu boards, it ran into a number of challenges. Rich Cook, senior manager of U.S. IT restaurant solutions at McDonald's, shared a few digital menu board lessons.

Designing a reliable future for Ultra-Fine-Pitch LED

Designing a reliable future for Ultra-Fine-Pitch LED

While the display performance design and implementation of Ultra-Fine-Pitch is now competitive, there is significant work ahead for manufacturers to realize the vast market potential of these displays.

Crazy Horse rides in with digital signage

Crazy Horse rides in with digital signage

The Crazy Horse Memorial, the world's largest mountain carving, recently got a digital signage upgrade with multiple interactive displays. The displays present the rich history of Native Americans and act as virtual tour guides.

What to expect at Digital Signage Expo 2017

What to expect at Digital Signage Expo 2017

On Mar. 28-31, the Digital Signage Expo will be touching down at the Las Vegas Convention Center. The show is expanding this year, with new education programs, exhibitors and a central interactive gathering place.

5 digital signage trends driving customer experience innovation

5 digital signage trends driving customer experience innovation

Digital signage as it was narrowly defined just a few short years ago is giving way to a much more immersive experience. It's not just about catching someone's eye with digital signage, it's about engaging people once you have their attention

Weatherproofing your digital signage

Weatherproofing your digital signage

A rainy day can ruin a picnic or a DOOH campaign. The weather can easily overwhelm an unprepared deployment. You need to keep a few elements in mind to keep the elements from ruining your day.

Do digital signage and kiosks craft the ideal partnership?

Do digital signage and kiosks craft the ideal partnership?

Kiosks and digital signage are beginning to cross over into each other's industries. Some companies are also using them together in one device. Are digital signage and kiosks the ideal partnership?

August's Top 5 digital signage headlines

August's Top 5 digital signage headlines

It's time to look back at the most-read articles and blog posts on Digital Signage Today from the previous month, recapping the biggest news headlines in August.

Digital signage system combats school bullying

Digital signage system combats school bullying

There are many moments of blissful childhood joy, but too often there are children who experience more abuse than joy — sometimes at the hands of their schoolmates. One kiosk company has developed technology to help students report violence anonymously and safely before another child is hurt.

Should you switch to fully digital or combination digital and printed menu boards?

Should you switch to fully digital or combination digital and printed menu boards?

Switching from static menu boards to new digital menu boards is a big step for restaurant operators. Digital menu boards have more components, are more costly and seem more complicated in the beginning than static, printed menu boards, but they add many huge advantages.

Digital displays bring Prince Henry to life

Digital displays bring Prince Henry to life

A Portuguese digital signage and experiential environment company had a challenge when it was asked to create a series of digital artifacts for a new permanent exhibition dedicated to the life of Prince Henry the Navigator of Portugal. How do you present the life of a famous explorer who died centuries ago in a modern, digital format?

Spotlight on digital signage at the 2016 Rio Olympics

Spotlight on digital signage at the 2016 Rio Olympics

Digital signage is playing an integral role at the 2016 Rio de Janeiro Games unlike anything seen before at a large-scale sporting event.

Digital signage selling carpet

Digital signage selling carpet

Allwein Carpet One Floor & Home has a not-so-secret weapon to entice customers to visit its showroom: A new 3-foot-5-inch by 7-foot-3-inch video-quality LED sign.

How to create a successful customer experience using digital signage

How to create a successful customer experience using digital signage

Consumers are increasingly digitally savvy and expect an omnichannel retail experience. Many retailers are choosing digital signage as a secondary sales tool that can provide information, wayfinding and sell products — without them having to do a thing.

July's Top 5 digital signage headlines

July's Top 5 digital signage headlines

It's time to look back at the most-read articles, news and blog posts on Digital Signage Today from the previous month, recapping the biggest news headlines in July.

Tips for selecting digital signage displays

Tips for selecting digital signage displays

The flat-panel display is a highly visible element of digital signage application. During the specification and selection process, it becomes clear that many options exist.

The doctor is in. And the digital signage is on.

The doctor is in. And the digital signage is on.

Various magazines still dot the tables and reading racks of physicians' offices, but digital signage is quickly grabbing more interest than that three-year-old copy of "People." Digital signage is being used to entertain and inform patients as they wait their turn to see their doctor.

Projectors bring Japanese artist's vision to life

Projectors bring Japanese artist's vision to life

When a Silicon Valley art museum was chosen for internationally acclaimed Japanese artist Tabaimo's first solo exhibit in the U.S., which included video animations, its staff needed a way to present the exhibit that would stay true to the artist's vision. It also had to be easy to operate and maintain during the six-month show.

OLED for brand building and customer engagement

OLED for brand building and customer engagement

OLED offers a superior image quality based on better contrast, higher brightness, a fuller viewing angle, a wider color range and much faster refresh rates.

When do you need a video wall controller?

When do you need a video wall controller?

There are many approaches to drive video walls. Each has advantages and disadvantages.

June's Top 5 digital signage headlines

June's Top 5 digital signage headlines

It's time to look back at the most-read articles, news and blog posts on Digital Signage Today from the previous month, recapping the biggest news headlines in June.

QSR + outdoor digital displays = The ultimate Happy Meal

QSR + outdoor digital displays = The ultimate Happy Meal

With an estimated 50 to 70 percent of QSR sales occurring in the drive-thru, taking digital menu boards outdoors is the next logical evolution for the industry.

Industry experts answer your outdoor kiosk questions

Industry experts answer your outdoor kiosk questions

To close our four-week series on outdoor kiosks, we've gathered the top 10 most frequently asked questions and answered them using best practices and industry standards.

Digital displays bring neighborhood-specific apartment listings to New York City

Digital displays bring neighborhood-specific apartment listings to New York City

StreetEasy, a New York City real estate marketplace, recently launched its first real estate advertising campaign on LinkNYC. Its objective is to bring neighborhood-specific apartment listings that are currently for rent on StreetEasy directly to New York City's streets.

Doing dynamic digital signage right the first time

Doing dynamic digital signage right the first time

It's frustrating to begin any kind of digital solution installation only to have to start over due to miscommunication, the budget running dry or not having the capacity to handle the technology.

How integrators are making more money from digital signage services

How integrators are making more money from digital signage services

Digital signage integrators are setting themselves apart by becoming one-stop hubs for their customers and providing a seamless solution for every type of digital signage installation.

How to choose the right display technology

How to choose the right display technology

Whether it's a business, airport, sports arena or stadium, hotel or church, selecting the best technology for a digital display is critical.

What makes an outdoor kiosk successful?

What makes an outdoor kiosk successful?

While many self-service kiosks are located inside, as we discussed last week, there are a number of use-cases where an outdoor kiosks will drive the best ROI.

The rising adoption of digital signage in corporate office spaces

The rising adoption of digital signage in corporate office spaces

The corporate vertical continues to show a strong propensity for growth in the adoption of digital signage at a time where the wider market is beginning to show signs of maturity and emerging territories are posting declines in the face of worsening economic conditions.

So you want to put a kiosk outside? 3 things to know when considering an outdoor kiosk

So you want to put a kiosk outside? 3 things to know when considering an outdoor kiosk

While outdoor kiosks can prove to be a valuable investment, here are some important things to consider before taking the leap outside.

Digital signage lighting up InfoComm 2016

Digital signage lighting up InfoComm 2016

InfoComm 2016 is underway. The show that bills itself as the largest professional AV show in the world continues to ramp up its focus on the digital signage sector of the pro AV market and is unveiling some new attractions.

Choosing the right technology to fit your outdoor digital signage needs

Choosing the right technology to fit your outdoor digital signage needs

In our connected age, businesses need to work smarter to grab customers' attention. One way to do this is with digital signage in outdoor environments to interact with consumers.

Off-the-shelf kiosk application: Self-service myth or solution?

Off-the-shelf kiosk application: Self-service myth or solution?

While both the software platform and the software application are crucial to the success of a kiosk or digital signage deployment, it's important to remember the differences between the two and what role each plays.

Restaurant digital signage: Know your customers

Restaurant digital signage: Know your customers

One of the fundamentals of providing great service to your customers is to get to know them well. You have to understand their needs as well as how they operate.

Digital menu boards boost burger chain's sales by 50%

Digital menu boards boost burger chain's sales by 50%

Prime Burger used digital menu boards to increase sales by 50 percent.

Interactive digital signage: Finding the key location

Interactive digital signage: Finding the key location

Proper screen placement is often overlooked by businesses and organizations during digital signage deployment, but a good placement strategy is necessary to achieve success.

Digital signage transforming ordinary people into superheroes for 'Batman v Superman'

Digital signage transforming ordinary people into superheroes for 'Batman v Superman'

Augmented reality digital signage displays have been transforming people around the world into superheroes to help promote the recent release of 'Batman v Superman: Dawn of Justice.'

Who is your company's digital signage champion?

Who is your company's digital signage champion?

If you have a digital signage system, you know that keeping your content fresh and engaging is the primary goal. But who owns that content? Who decides on the strategy? Every organization needs a digital signage champion.

See's Candy offers taste of history with digital signage at SF Int'l Airport

See's Candy offers taste of history with digital signage at SF Int'l Airport

See's Candy digital signage lets airport shoppers see into the company's history in an engaging and interactive way.

It's high time to plunge consumers into immersive experiences

It's high time to plunge consumers into immersive experiences

Technology is fast evolving, and it surrounds us every day — so much so that consumers now expect to not only see digital solutions everywhere, but to interact with them. Retailers need to embrace this digital evolution starting now.

Why are the little guys better at doing digital menu boards right?

Why are the little guys better at doing digital menu boards right?

Why do large chains have more difficulty getting digital menu boards right than small chains?

Why no one wants to use digital signage

Why no one wants to use digital signage

No one wants to use digital signage? How can that be? It's everywhere! Find out how to make end-users want to USE digital signage without having to use digital signage.

Digital signage can work for the 'Joes' and not just the 'Pros'

Digital signage can work for the 'Joes' and not just the 'Pros'

Is digital signage yet another in a long line of successful marketing technologies reserved for big businesses and beyond the budget of the SMB crowd? The truth is that a digital signage solution exists for any sized business.

Students stay plugged in with digital signage at UC Riverside

Students stay plugged in with digital signage at UC Riverside

A cutting-edge student recreation facility at the University of California, Riverside has a digital signage centerpiece, a 28-by-17-foot video wall creating a modern customer experience for today's always-plugged-in college students.

Seattle's Space Needle aiming for the stars with digital signage

Seattle's Space Needle aiming for the stars with digital signage

Seattle's Space Needle, which famously got its start as a sketch scribbled on a cocktail napkin, is aiming for the stars again — with a little help from digital signage and augmented and virtual reality technologies.

8 tips for a successful digital signage deployment out of the gate

8 tips for a successful digital signage deployment out of the gate

If you deploy digital signage solution without some planning, you could end up with ignored screens and wasted time. With just a little extra effort, though, your solution can launch out of the gate ready to impress.

Welcome to the opportunity (and challenge) of digital signage

Welcome to the opportunity (and challenge) of digital signage

The digital signage industry is at a historic inflection point — declining equipment prices, ubiquitous connectivity, new hardware, and advances in predictive analytics are ushering in a new era in crafting the customer experience. But all that's at risk when the truck hits the road.

Why you should go commercial when you go Android

Why you should go commercial when you go Android

Anyone who has made technology decisions on digital signage projects has heard, for many years, the argument for choosing commercial display monitors as opposed to consumer TVs. Not surprisingly, that same argument applies when it comes to digital signage players that run the Android operating system.

The digital signage evolution of 'techorating'

The digital signage evolution of 'techorating'

Decorating with technology such as digital signage, also known as 'techorating,' is fast becoming a go-to feature of public spaces and commercial interiors.

9 things about digital signage I'd tell myself if I could go back in time

9 things about digital signage I'd tell myself if I could go back in time

Digital signage expert says if he could go back a decade, he'd tell himself to look out for a few things; anyone looking for a digital signage system today can save themselves a lot of time and trouble by checking them out.

AV is now a strategic tool for business ops

AV is now a strategic tool for business ops

A recent digital signage deployment in the Netherlands illustrates how AV is now a tool that can and should contribute to every aspect of an organization’s work, and of the effectiveness of planning ahead and empowering an organization's IT department to lead the charge.

Digital signage engaging customers in growing foodservice landscape

Digital signage engaging customers in growing foodservice landscape

Customers are putting a high premium on digital signage in the QSR and fast casual spaces, and from the operator perspective, sales results are already proving its value.

JetBlue lands engagement with digital signage 'Wingman'

JetBlue lands engagement with digital signage 'Wingman'

Digital signage and real-life intersected as JetBlue had New Yorkers dancing in the street and scratching their heads at the truly lifelike interaction from a digital out-of-home engagement.

Digital signage spreading its wings at InfoComm15

Digital signage spreading its wings at InfoComm15

This year's InfoComm show Orlando, Florida, will draw nearly 1,000 exhibitors and more than 38,000 attendees from 110-plus countries, and they'll all find the full spectrum of digital signage waiting for them.

5 for 5: May's top digital signage headlines

5 for 5: May's top digital signage headlines

It's time for a look back at the most-read articles and blog posts on Digital Signage Today in May, recapping the biggest news headlines of the month.

Iconic Marilyn Monroe 'skirt' scene re-created in the NYC Subway

Iconic Marilyn Monroe 'skirt' scene re-created in the NYC Subway

Perhaps Monroe's most iconic image, her skirt blowing in the updraft from subway trains blowing up through a sidewalk grating, has been re-created on digital signage, this time down in the subway system and reacting in real-time to incoming subway trains.

Digital signage serves up more than menu boards

Digital signage serves up more than menu boards

Taking a peek behind the panel at multifunctional digital menu boards.

Video walls delivering command and control for fire and rescue ops

Video walls delivering command and control for fire and rescue ops

The Bouches-du-Rhône Fire and Rescue Department in the south of France has integrated digital signage video walls in its emergency response center to manage key information in order to respond as quickly as possible during emergencies on the ground, according to a case study from video wall controller board provider Matrox.

Streamline your technology deployments – productize first!

Streamline your technology deployments – productize first!

During the specification and planning phase of your digital signage project, ask yourself some of the same questions that a product engineer might ask, blogger says.

Top 5 tips for digital signage display placement

Top 5 tips for digital signage display placement

Digital signage expert blogger offers his top five tips for placing digital signage displays.

Digital signage rehabs patient experience at Boston Hospital

Digital signage rehabs patient experience at Boston Hospital

When Spaulding Rehabilitation Hospital Boston began planning to open a new facility, it built in a plan for digital signage from the ground up.

Under Armour activates the space with digital signage in new Chicago Brand House

Under Armour activates the space with digital signage in new Chicago Brand House

Athletic apparel and gear brand Under Armour recently opened the doors of its newest specialty retail location on Michigan Avenue on Chicago's Magnificent Mile – and digital signage technology is suiting up for the Under Armour team.

Coke digital signage brings some cool summer color to Oz

Coke digital signage brings some cool summer color to Oz

JCDecaux and Coca-Cola recently won the award for 'Best Use of a Special Build' in the Australian Outdoor Media Association’s Q4 Creative Collection Competition, with a novel digital signage screen/Coke dispenser that delivered a cold drink during Australia’s hot summer months.

9 expert tips for ensuring video wall success

9 expert tips for ensuring video wall success

Three digital signage experts offer three key pieces of advice to make sure digital signage video wall deployments go off without a hitch.

Get on the bus (or train or plane) with digital signage

Get on the bus (or train or plane) with digital signage

Take a deep dive into transit digital signage with United Airlines and the Utah Transit Authority providing insight into how the technology is being used in new, innovative ways and how the user experience can be positively impacted by digital signage in transportation use cases.

Skoda takes digital signage for a test drive at Waterloo Station

Skoda takes digital signage for a test drive at Waterloo Station

In an inventive digital signage and augmented reality branding engagement, commuters got to see how they'd look in their very own Skoda Fabia on the big screen at London's Waterloo Station.

Digital signage strategy for newcomers

Digital signage strategy for newcomers

Digital signage expert blogger lays out a road map to success for those new to the world of digital signage.

Digital signage keeps NY Knicks star Carmelo Anthony on the court

Digital signage keeps NY Knicks star Carmelo Anthony on the court

With the NBA star hanging up his sneakers for the rest of the season to have knee surgery, one of the only places to see him is now a digital signage screen in a New York City subway station.

Stage early and often to avoid headaches in the field

Stage early and often to avoid headaches in the field

For integrators, staging and testing digital signage projects prior to deployment is an important yet often overlooked element of any successful digital signage installation.

Digital signage and consulting without a parachute

Digital signage and consulting without a parachute

Digital signage expert takes a look at some of the key ingredients for digital signage consulting.

Tech distributor becomes its own client in digital signage overhaul

Tech distributor becomes its own client in digital signage overhaul

Technology distributor Ingram Micro teamed with digital signage partners NEC Display, Peerless-AV and SurgeX for a complete revamping of its Buffalo campus's corporate communications digital signage network.

Digital signage and kiosks get to the heart of things for Halle Heart Children's Museum

Digital signage and kiosks get to the heart of things for Halle Heart Children's Museum

Digital signage and kiosks are delivering an interactive heartbeat for a museum dedicated to the human heart, providing interactive guides for a facility that couldn't afford enough full-time staff.

Royal Caribbean's Quantum of the Seas armed with digital signage

Royal Caribbean's Quantum of the Seas armed with digital signage

Robot arms moving 100-inch LED digital signage displays in a synchronized array are part of the entertainment complex on the new Quantum of the Seas luxury ocean liner.

Invisible costs lurk behind the video wall

Invisible costs lurk behind the video wall

Retail owners often fail to take into account installation cost as part of their TCO when selecting displays for digital signage video walls, failing to take into account color calibration, cable routing, display alignment and control mechanisms.

'The Night Watch' comes to life on digital signage

'The Night Watch' comes to life on digital signage

Dutch telecom KPN took animated versions of famous Dutch paintings to interactive displays around the Netherlands to celebrate a record first year for the newly renovated Rijksmuseum.

Engaging more customers through digital signage

Engaging more customers through digital signage

Toshiba makes its case for digital signage — in Dallas and in Los Angeles.

Aquarium netting new 'fish' with digital signage

Aquarium netting new 'fish' with digital signage

Georgia Aquarium deploys digital signage to draw attention to reef exhibit and to interact and engage with visitors.

The art of selecting a great digital signage systems integrator

The art of selecting a great digital signage systems integrator

Five steps to streamline the systems integrator selection process and to set up both sides for a mutually beneficial partnership that will stand the test of time.

Microsoft wins award for Titanfall retail launch

Microsoft wins award for Titanfall retail launch

The launch included midnight debuts of the game, and featured 10 minutes of original content unique to the stores.

Digital signage levels the playing field for small business

Digital signage levels the playing field for small business

Digital signage is a high-tech tool that helps even the playing field with corporations and chain stores, according to one small business owner in New York City.

Why digital signs are important

Why digital signs are important

Digital signage has become an important new communications medium; here's a look at the basics of why that's so.

Happy Halloween: Pepsi prank scares with digital signage funhouse mirror

Happy Halloween: Pepsi prank scares with digital signage funhouse mirror

Possibly pants-filling prank from Pepsi projects ghoulish permutations with augmented reality and digital signage.

5 for 5: Taxicab digital signage and video walls, menu boards and 9/11

5 for 5: Taxicab digital signage and video walls, menu boards and 9/11

It's time for a look back at the most-read articles on Digital Signage Today in September, and what we can learn from them.

Digital signage begins and ends with business

Digital signage begins and ends with business

Alan Brawn, Partner at Brawn Consulting, looks forward to the Digital Signage Expo 2015 this March in Las Vegas.

Keep your screens on: Power protection and digital signage

Keep your screens on: Power protection and digital signage

Unregulated power streams and surges can cause costly downtime for digital signage systems.

Digital signage passports take 'Texas on Tour'

Digital signage passports take 'Texas on Tour'

Interactive digital signage kiosks took festival-goers in a dozen states on a tour of the Lone Star State in Texas on Tour.

Washington Redskins kick off the season with digital signage Virtual Field Goal Challenge

Washington Redskins kick off the season with digital signage Virtual Field Goal Challenge

Digital signage brings fan engagement to the football field in the new Social Media Lounge at FedEx Field in Landover, Maryland.

Just say no to dark screens, and yes to a digital signage friendly face

Just say no to dark screens, and yes to a digital signage friendly face

People are always watching, and almost all of them have cameras. Don't end up like these screens.

Early planning is key to digital media project success

Early planning is key to digital media project success

Don't fail to plan and plan to fail; here are three questions to help in planning for digital signage and digital media project success.

Digital signage and wonder: 50-foot video wall brings adventure to children's hospital

Digital signage and wonder: 50-foot video wall brings adventure to children's hospital

A Delaware children's hospital today opens up its "Discovery Zone," a 50-foot-wide digital signage video wall featuring gesture interaction for its young patients.

Digital signage making a case for its own night at the museum

Digital signage making a case for its own night at the museum

Several recent digital signage deployments show how the technology is bringing exhibits to life in museums around the world.

5 for 5: Health care, the future and digital signage 101 on the menu

5 for 5: Health care, the future and digital signage 101 on the menu

It's time for a look back at the most-read articles on Digital Signage Today in August, and what we can learn from them.

Digital signage brings 9/11 to life at National September 11 Memorial and Museum

Digital signage brings 9/11 to life at National September 11 Memorial and Museum

Projection mapping, video displays and touchscreens commemorate the lives lost in the 9/11 terror attacks and engage visitors to the 9/11 Memorial and Museum.

Snapshots of history: Digital signage at the National September 11 Memorial and Museum

Snapshots of history: Digital signage at the National September 11 Memorial and Museum

A collection of photos and images taken from video provided by the National September 11 Memorial and Museum provides a glimpse inside the museum experience.

Is the clock ticking on an old benchmark?

Is the clock ticking on an old benchmark?

A blogger questions if advances in display tech have moved the digital signage industry past OPS.

Video walls, digital menu boards and multiscreen arrays: Don't get your signals crossed

Video walls, digital menu boards and multiscreen arrays: Don't get your signals crossed

The last things deployers want in their new digital signage video walls or digital menu boards are color and alignment problems.

Avoiding a digital signage train wreck

Avoiding a digital signage train wreck

More than a few digital signage installations are either a "train wreck" today or are running "off the rails" on their way into the ditch; what throws them off track?

Enroll in 'Digital Signage Kiosks 101'

Enroll in 'Digital Signage Kiosks 101'

Digital signage and kiosk enclosure experts take webinar participants to school on the basics of digital signage kiosks.

London optician looks into social digital signage

London optician looks into social digital signage

Fashion optician installs touchscreen mirror that also takes photos and posts to social media at flagship store in London's East End.

What we really need are solutions

What we really need are solutions

A rep from a $10 billion company said this: "All I want is a screen. I don't want a network. I just want it to work with mobile." It's time to think about giving him solutions, not technology.

InfoComm14: Observations through a digital signage lens

InfoComm14: Observations through a digital signage lens

A dynamic digital signage expert analyst looks at the country's largest pro A/V show from a digital signage perspective.

Digital signage set to light up InfoComm14

Digital signage set to light up InfoComm14

The largest pro AV show in the world is taking over the Las Vegas Convention Center next week; take a peek at some of the digital signage highlights.

Fit-for-purpose digital signage displays optimize ROI and innovation

Fit-for-purpose digital signage displays optimize ROI and innovation

Sometimes the 'best' display isn't the best fit for your digital signage deployment.

ISA14: Sign companies a high-growth channel for digital signage

ISA14: Sign companies a high-growth channel for digital signage

Static sign and digital graphics providers already have the tools to get digital signage to end-users.

Philadelphia up for a digital signage facelift?

Philadelphia up for a digital signage facelift?

Outdoor advertising firm proposing legislation creating 'digital district' in Philadelphia's Center City.

Time Warner Cable spools up digital signage for NYC flagship store

Time Warner Cable spools up digital signage for NYC flagship store

Interactive digital signage creates a completely new atmosphere for buying cable services at NYC flagship store.

Augmented reality digital signage takes on pirates in Oz

Augmented reality digital signage takes on pirates in Oz

Children and shoppers fought off lions, pirates and more via augmented reality and an LED screen in an Australian mall.

Digital signage sets the field for Olympic Field Hockey Team

Digital signage sets the field for Olympic Field Hockey Team

The biggest indoor athletics center in the U.S. (and future home of USA Field Hockey) is awash in digital signage.

Sport Chek flagship continues assault on showrooming

Sport Chek flagship continues assault on showrooming

Canada's biggest sporting goods retailer continues to digitally revolutionize the bricks-and-mortar retail experience.

Auto dealers driving digital signage to the bank

Auto dealers driving digital signage to the bank

Both inside and outside the dealership, the medium is helping the automotive industry maximize its marketing dollars.

DSE14: Dunkin' Donuts serves up digital menu boards

DSE14: Dunkin' Donuts serves up digital menu boards

Dunkin' Donuts shared the key lessons from moving from a digital menu board pilot to a full systemwide rollout at DSE 2014.

DSE14 honors the best of the best in digital signage

DSE14 honors the best of the best in digital signage

The DSE announced its Apex and Content award winners for digital signage last night in Las Vegas.

American Bible Society calls on digital signage for outreach

American Bible Society calls on digital signage for outreach

Digital signage brings a 21st-century touch to a timeless message in New York City.

The Digital Signage Today 'Most Wanted' list of 2013

The Digital Signage Today 'Most Wanted' list of 2013

We bring our year in review to a close with a look at the most-read articles on Digital Signage Today in 2013.

3 keys to great retail digital signage experiences

3 keys to great retail digital signage experiences

A creative director offers advice on creating experiences and doing more with in-store screens.

White Castle craves digital signage in concept pilot

White Castle craves digital signage in concept pilot

White Castle is testing out digital signage and self-service in its newly opened concept store in Ohio.

Digital signage and the 'Store of the Future' [Video]

Digital signage and the 'Store of the Future' [Video]

A digital signage integrator offers a look ahead to the future of omnichannel and brick-and-mortar retail.

Customer experience, service design and in-store digital signage

Customer experience, service design and in-store digital signage

Service design is a specific approach to user experience that takes a holistic view of the end-to-end experience consumers have with a brand. It tries to construct a comprehensive picture of all the touchpoints that create an experience and the...

'Tis the season for digital signage at Saks Fifth Ave

'Tis the season for digital signage at Saks Fifth Ave

Digital signage is set to play a leading role in this year's Saks Fifth Avenue holiday display in New York City.

'Wizard of Oz' inspires restaurant digital signage journey

'Wizard of Oz' inspires restaurant digital signage journey

Diners follow a four-zone digital signage 'yellow brick road' in award-winning fast casual restaurant deployment.

The importance of building buzz in your organization before deploying digital signage

The importance of building buzz in your organization before deploying digital signage

The greatest asset you have invested in is not your product or service. It's not even your awesome new touch technology, it's your employees.

5 for 5: Key takeaways from September's top 5 stories

5 for 5: Key takeaways from September's top 5 stories

Here are five key lessons gleaned from the five digital signage stories readers found most interesting in September.

Beating the elements with outdoor digital signage [Infographic]

Beating the elements with outdoor digital signage [Infographic]

Neither snow, nor rain, nor heat can keep a well-built outdoor display from delivering your message.

Teamwork and tech lead to digital signage sucess at America's Cup

Teamwork and tech lead to digital signage sucess at America's Cup

Swedish sailing team Artemis Racing was a challenger for this year's America's Cup sailing race in San Francisco Bay, but onshore it was another team that came together to create a digital signage win at the America's Cup. Artemis Racing...

Digital signage casts a spell on subway commuters in NYC

Digital signage casts a spell on subway commuters in NYC

Interactive experience designers offer a glimpse into what they say will be the future of digital out-of-home.

Digital signage sets the stage at CNBC

Digital signage sets the stage at CNBC

Digital signage is becoming increasingly common in on-air TV; here's a behind-the-scenes look at one studio deployment.

Foot Locker digital signage lets shoppers design own New Balance

Foot Locker digital signage lets shoppers design own New Balance

Shoppers can create their own kicks on an interactive touchscreen kiosk in Footlocker's Times Square store.

Digital menu boards a 'key feature' in Papa Murphy's prototype

Digital menu boards a 'key feature' in Papa Murphy's prototype

The design world is enthralled with digital menu boards, according to restaurant designer behind new store model.

Digital signage team sees smooth sailing at America's Cup

Digital signage team sees smooth sailing at America's Cup

Digital signage can have many moving parts, so assembling the right team to work together can be critical to success.

4 steps to achieving higher value from digital signage

4 steps to achieving higher value from digital signage

A digital signage expert offers three key factors to take benefits to the next level and a four-point plan to increase ROI.

What's going on at the bank?

What's going on at the bank?

When was the last time you stepped foot into a bank or a credit union? Today, yesterday, last week, last month? And, why? Why did you actually go into that financial institution? Did you make a deposit, withdraw, apply for...

5 steps to deploying digital signage

5 steps to deploying digital signage

You need to do some planning before you install a digital signage system and these steps will help: Step 1: Assess your goals. Well before you schedule implementation, you need to nail down what you want to achieve. Outline your...

Hit and miss: Digital signage at the new KFC eleven pilot

Hit and miss: Digital signage at the new KFC eleven pilot

The digital signage good, and not-so-good, from KFC's new fast casual pilot, KFC eleven.

Digital signage sells the invisible at AT&T flagship

Digital signage sells the invisible at AT&T flagship

Customer experience managers from AT&T's Chicago flagship store talk engagement at San Diego retail summit.

7 key trends in digital signage (Commentary)

7 key trends in digital signage (Commentary)

Digital signage expert consultant looks at the good, and bad, trends shaping digital signage today.

Digital signage: Leaping beyond the screen

Digital signage: Leaping beyond the screen

In the digital signage industry, we are masters at creating jaw-dropping visuals. Video walls, custom-shaped screens and video columns show how we continue to push the bounds of what is possible with modern digital signage.

Low tech goes high tech with digital signage at Cabela's

Low tech goes high tech with digital signage at Cabela's

Hunting and fishing go digital with outdoor outfitter's digital signage rollout.

'Most Wired' hospital gets wired for digital signage

'Most Wired' hospital gets wired for digital signage

A hospital on the cutting edge of health care IT is set to roll out digital signage to improve patient communication.

4K digital signage landing in Delta Sky Clubs

4K digital signage landing in Delta Sky Clubs

A new 4K ultra-HD screen DOOH network from RMG is flying into Delta Sky Club lounges across the U.S.

Dunkin' makin' changes with digital signage

Dunkin' makin' changes with digital signage

Dunkin' Donuts unveils new store designs that feature digital signage.

Indian grocery cooking with digital signage menu boards

Indian grocery cooking with digital signage menu boards

Indian grocer alerts shoppers to his fast food options with digital signage.

4 ways interactive touchscreens boost office productivity (Commentary)

4 ways interactive touchscreens boost office productivity (Commentary)

Take a look at how interactive digital signage can increase productivity in the workplace.

Why isn't there more digital signage? (Commentary)

Why isn't there more digital signage? (Commentary)

Dynamic signage expert looks at the top 8 reasons digital signage projects fail to launch.

Watch out for the top 6 digital signage mistakes (Commentary)

Watch out for the top 6 digital signage mistakes (Commentary)

Digital signage exec offers the six most-common mistakes in digital signage deployments, and how to avoid them.

Staples tacks on digital signage to tackle omnichannel (Video)

Staples tacks on digital signage to tackle omnichannel (Video)

The office supply giant is leveraging digital signage to reduce its footprint, and increase its profits.

Creating a digital experience that captures the customer

Creating a digital experience that captures the customer

At most, a digital screen in a typical retail store has about 1-3 seconds to convince you that it's worthwhile to take a closer look and engage. In those 1-3 seconds the viewer is actually looking not only at the screen but at the things around it and making a very quick decision as to whether or not an interaction will bring value.

InfoComm13: How to avoid 'digital signage disasters'

InfoComm13: How to avoid 'digital signage disasters'

Digital signage expert offers advice for avoiding digital signage pitfalls and disasters at this year's InfoComm.

Digital signage 'kills showrooming' at Sport Chek Retail Lab (Video)

Digital signage 'kills showrooming' at Sport Chek Retail Lab (Video)

Canadian sporting good chain creates award-winning Retail Lab in Toronto using digital signage and interactive technologies.

How digital signage drives sales in auto dealerships

How digital signage drives sales in auto dealerships

Sales lift, defensive marketing and wow factor are just some of the benefits of digital signage for auto dealers.

Holographic digital signage lets students touch the future (Video)

Holographic digital signage lets students touch the future (Video)

Science-centric middle school in Florida deploys holographic touchscreen window as an information portal.

Interactive Coca-Cola kiosks bridge divide between India and Pakistan (Video)

Interactive Coca-Cola kiosks bridge divide between India and Pakistan (Video)

Digital signage vending kiosks in the two nations bring people together across the political divide.

Interactive holographic window at Mayport Coastal Sciences Middle School

Interactive holographic window at Mayport Coastal Sciences Middle School

Winner of the Digital Screenmedia Association Industry Excellence Award for best education self-service kiosk project. 

Denver Broncos mile-high on digital menu boards at Sports Authority Field

Denver Broncos mile-high on digital menu boards at Sports Authority Field

The digital signage team in charge of putting in digital menu boards at the home of the Broncos breaks down the deployment.

DSA honors best in screen media with Industry Excellence Awards (Video)

DSA honors best in screen media with Industry Excellence Awards (Video)

Interactive digital signage and kiosk technologies are helping move those industries forward.

SF Giants hit it into the park with social media and digital signage

SF Giants hit it into the park with social media and digital signage

AT&T Park in San Francisco is getting a digital signage-centric social media center to show fan engagements worldwide.

5 for 5: Key takeaways from April's digital signage Top 5

5 for 5: Key takeaways from April's digital signage Top 5

Lessons gleaned from the articles readers were most interested in during the month of April.

Behind the scenes of Burger King's nationwide digital menu board rollout

Behind the scenes of Burger King's nationwide digital menu board rollout

Take a look inside the rollout with the head of the company that performed the installations in just four months.

Connecting to the connected generation with on-campus digital signage

Connecting to the connected generation with on-campus digital signage

How colleges and universities can use digital signage to reach students, but also faculty, visitors and staff.

Monterey Bay Aquarium dives into digital signage

Monterey Bay Aquarium dives into digital signage

The Aquarium's technical coordinator talks about how digital signage has become central to the exhibit design process.

Digital signage flying right vs. digital signage hide-and-seek wrong

Digital signage flying right vs. digital signage hide-and-seek wrong

On several recent business trips I've tried to get a good picture of a digital signage deployment done right that I've seen at several airports. Luckily for you, on my last trip I was successful at snapping a few pics of Southwest Airlines' swell signage solution.

NASCAR drives branding with digital signage (Video)

NASCAR drives branding with digital signage (Video)

NASCAR's Fan and Media Engagement Center leverages HP technology to track and display media mentions, immersive content.

AV fortune-teller calls digital signage 'Holy Grail' opportunity (Video)

AV fortune-teller calls digital signage 'Holy Grail' opportunity (Video)

A/V industry expert Gary Kayye says digital signage is the future for advertisers and A/V pros alike.

Airport digital signage accident a 'wake-up call'

Airport digital signage accident a 'wake-up call'

A fatal accident involving airport digital signage prompts call for changes to safety standards and practices.

The Harlem Shake with a digital signage twist

The Harlem Shake with a digital signage twist

The viral 'Harlem Shake' meme gets the digital signage treatment.

Smashburger looks smashing with digital menu boards

Smashburger looks smashing with digital menu boards

The better burger chain showcased a new store design with its 200th location opening this month.

Take a shirt off the rack, see a model wear it on digital signage

Take a shirt off the rack, see a model wear it on digital signage

Here we see an example of digital signage activated by removing the hanger from the rack below the screen: What I like about it is the interruption of the screen above the rack. The onset of motion forces the consumer...

DST's Most Wanted: The top 10 most-read stories of 2012

DST's Most Wanted: The top 10 most-read stories of 2012

We bring our year in review to a close with a look at the most popular articles on DST in 2012.

Focus now squarely on NYC, 2013 Vegas CETW canceled

Focus now squarely on NYC, 2013 Vegas CETW canceled

Customer Engagement Technology World organizers are focusing solely on the New York show for 2013.

CETW12: Using digital engagements to connect with today's shoppers (Commentary)

CETW12: Using digital engagements to connect with today's shoppers (Commentary)

A CETW panel discusses making use of digital signage and DOOH throughout the retail purchase process.

Haunted houses haunt with digital signage (Video)

Haunted houses haunt with digital signage (Video)

A St. Louis-based company specializing in haunted house effects is incorporating digital signage in scary good ways.

Spooktacular digital signage

Spooktacular digital signage

The haunted house is big business, bringing in over $200 million every year. And now the best of the best offer all-out terror enabled in part by video effects powered by digital signage controllers. Anyone who's known the multisensorial experiences...

If your digital signage falls in a visual forest, can anyone see it?

If your digital signage falls in a visual forest, can anyone see it?

Digital signage in itself is no longer a novelty act; how can deployers make their installations capture attention?

Employees are people too

Employees are people too

One of the most popular deployments of digital signage is the lobby display at a company facility. The content displayed includes video of the company story, welcome messages, news, weather, etc.

Are we there yet? The workflow conundrum (Commentary)

Are we there yet? The workflow conundrum (Commentary)

An expert on interactive technologies says the workflow conundrum is impeding the adoption of digital signage and kiosks.

Digital menu boards: Moving the needle (Commentary)

Digital menu boards: Moving the needle (Commentary)

An expert digital signage consulant talks about the rise of digital menu boards.

Stay on target: Corporate communications and digital signage

Stay on target: Corporate communications and digital signage

Digital signage can facilitate inward-facing internal messaging as well as consumer-facing outward communications.

Nike digital signage sprints to Victory at Olympic Trials (Video)

Nike digital signage sprints to Victory at Olympic Trials (Video)

Nike created a digital signage-heavy pop-up store at this year's U.S. Olympic track and field trials in Oregon.

Digital signage meets up with social & mobile in Sin City

Digital signage meets up with social & mobile in Sin City

MGM Resorts' VP of Multimedia talks about the intersection of digital signage, social media, mobile on the Strip.

Time machines and digital signage: 5 things the new History Colorado Center got right

Time machines and digital signage: 5 things the new History Colorado Center got right

The newly-opened History Colorado Center in Denver hits all the right notes with its digital signage deployments.

Restaurant franchisee enjoying taste of digital menu board success

Restaurant franchisee enjoying taste of digital menu board success

Culver's franchisee deploys digital menu boards to let customers see the full menu -- and to increase sales.

The separation of tech and art

The separation of tech and art

I'm going to preface this by saying: I am a huge geek, and I'd like to pose a question. When is it appropriate to let the technology drive the concept of a project, and when should you let the concept...

High school digital signage takes educational role

High school digital signage takes educational role

Digital signage can be more than just a communications or wayfinding solution for educational institutions.

Digital signage, self-service streamline McCarran's new T3 (Video)

Digital signage, self-service streamline McCarran's new T3 (Video)

Self-service tech and nearly 1,000 new digital signage screens highlight new wing at Las Vegas airport.

Find the Titanic!

Find the Titanic!

The Mystic (Conn.) Aquarium is now home to an interactive museum exhibit "Titanic - 12,450 Feet Below" that features digital signage and kioks to take visitors along on the journey to discover the sunken vessel.

Location, location, location: Where to put digital signage in retail

Location, location, location: Where to put digital signage in retail

Retailers have to get smart when it comes to digital signage placement.

DST Flashback: March Madness host talks digital signage (Video)

DST Flashback: March Madness host talks digital signage (Video)

The KFC YUM! Center is hosting NCAA Men's Basketball Tournament action. We talk digital signage with its IT director.

Key features of digital displays in state-of-the-art kiosks

Key features of digital displays in state-of-the-art kiosks

Kiosk experts discuss the most important features for digital signage displays used in the most modern kiosks.

They're users not viewers!

They're users not viewers!

It's been interesting watching the digital signage industry evolve. As subject matter experts are assimilated from other disciplines, like advertising, communications and broadcast, they all put their marks on the face of digital signage. What we have today is a rapidly growing industry with a psychotic personality.

Digital signage as architectural wall coverings (Video)

Digital signage as architectural wall coverings (Video)

Digital signage displays are continuing their expansion into the architectural realm.

Planar launches thin-format display for burgeoning architectural market

Planar launches thin-format display for burgeoning architectural market

Planar Systems Inc., a worldwide provider of specialty display solutions, recently introduced Planar Mosaic, a video wall system providing three flat panel tiles, including a new square LCD, and unique features designed specifically for the global architectural wall coverings market.

Digital signage keeping score at the Super Bowl

Digital signage keeping score at the Super Bowl

The most watched TV show of the year will help showcase digital signage tech -- even if most won't realize it.

Taking digital signage to the bank

Taking digital signage to the bank

Marketing firm John Ryan recently inked a digital signage deal with BBVA bank. Is it a sign of more bank deployments to come?

3 keys to a successful digital signage and kiosk rollout

3 keys to a successful digital signage and kiosk rollout

Montreal Tourism in Canada shares its recipe for success.

CETW: An update to SlideBuy POP digital sign

CETW: An update to SlideBuy POP digital sign

Ron Bowers from Frank Mayer & Associates demonstrated modifications to the SlideBuy, a movable digital sign, at Customer Engagement Technology World.

CETW11: Rhombus in New York

CETW11: Rhombus in New York

At this year's CETW, Rhombus Services talked about how the last year has positioned it to better serve clients' digital signage needs, with the added leverage of a larger company after its majority acquisition.

5 Things: Five tips to get the most out of interactive digital signage in retail

5 Things: Five tips to get the most out of interactive digital signage in retail

An expert from tech titan HP offers his "5 Things" for interactive retail digital signage.

Interactive digital signage goes to the Ducks at UO alumni center (Video)

Interactive digital signage goes to the Ducks at UO alumni center (Video)

Movable touchscreen columns and interactive multitouch tables enliven the university's new facility.

InfoComm11: 1 bat, 2 mergers and a digital signage overview

InfoComm11: 1 bat, 2 mergers and a digital signage overview

This is just a taste of some of the digital signage-centric news coming out of this year's InfoComm A/V trade show.

Beyond TCO: Digital signage

Beyond TCO: Digital signage

I was very happy to see that AMX released a digital signage TCO calculator, and even happier to see that it was a collaboration with industry guru Lyle Bunn (which to me hands this a lot of credibility, signaling it’s...

Digital signage in the cloud

Digital signage in the cloud

Digital signage users can empower their networks and save money by leveraging cloud computing.

Polish museum uses digital signage, holography to bring medieval Cracow to life

Polish museum uses digital signage, holography to bring medieval Cracow to life

An ultramodern, underground museum uses digital signage to show visitors the past of the historic Polish city of Cracow.

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