Amazon's success proves that those who understand their customers at a deep level will win. At a panel at the recent ICX Summit, Eric Schongalla, manager of retail systems at Carhartt, and Roger Starkweather, senior VP of sales and experiences at OpenEye Global, discussed how businesses can utilize data analytics and personalization.
The annual conference, which draws hundreds of customer experience leaders and innovators, is June 5-7 in Dallas and features a range of interesting sessions and a special networking function.
Take a run through this Top 10 list of some of the most thought-provoking and attention-grabbing ideas highlighted at the recent Interactive Customer Experience Summit 2016.
The Interactive Customer Experience Summit, being held June 1-3 at the Four Seasons Resort and Club Dallas at Las Colinas, is one of the top ICX industry events for many reasons.
Digital signage, mobile payments and kiosks all provide routes to increased speed of service and a better customer experience across a broad spectrum of industries and verticals.
The ICX Association earlier this week handed out its 2015 Excellence Awards to 14 winners in the categories of digital signage, kiosk and self-service and mobile, as applied across many vertical markets.
ICX Summit keynote looks at how digital signage and other in-store technologies can bring online 'social proof' into the brick-and-mortar experience.
Consumers with a natural sense of curiosity want to engage with technology, says Eric Vazquez, project manager for Encore Event technologies, but will the technology provide value to the consumer and if so, in what form and to what end?
Consumers want to interact with technology, but that technology has to make sense for both the business and its customers, says Paula Suarez, director of software analysis and development for Dickey's Barbecue Restaurants Inc.
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