When you first deploy digital signage, you probably hope it will last a long while. After all, no one wants to deploy a new display every year, or every month. Although digital signage has become more affordable, it still isn't cheap. So, how do you future proof your digital signage?
McDonald's Corporation is spending $6 billion to revamp more than 6,000 stores throughout the U.S. in hopes of transforming itself into an efficiency expert's dream brand. The renovations, which will affect stores in 20 states and the District of Columbia, include kiosk ordering, table service, digital menu boards and mobile pay and pick-up zones.
It's official: the Federal Communications Commission is committed to vigorously enforcing its radio frequency equipment rules. This 'vigorous enforcement' includes stepping up prosecution of suspected RF equipment rule violations, as well as substantially increasing fines on suppliers that break those rules.
Before you make the leap into digital signage, you should take into account a few points that will help you start on the right foot out of the gate and ultimately yield the most successful results.
We have now past the middle point of 2018, and Digital Signage Today has not slowed down its constant stream of content on innovative deployments and trends. Readers earlier this year had their eyes on major trends in advertising, AI, IoT and deployments from major brands including Coca Cola and McDonald's.
Every outdoor digital signage project is different, there is no one size fits all solution. However, every outdoor screen installation does have one thing in common… thermal management. Getting temperature control right is the difference between a long-lasting solution and one that fails.
Sporting venues have been using displays for a while now to showcase the scores and capture big plays. Some venues, however, are beginning to look at other ways to use digital signage to build up fan engagement and excitement. They can do this with dynamic social media content, better analytics and clearly defined objectives.
Biometric identification represents one of the most promising technologies for digital signage, self-service kiosks, thanks to the speed by which sensors are able to identify users.
One of the highlights of this year's ICX Summit in Dallas was the wealth of innovation on display at the ICX Discovery Zone, where attendees received hands-on demonstrations of customer engagement technology.
A recent major digital signage acquisition aims to address a key market concern: the need for a one stop digital signage solution.
Measuring ROI for digital signage can be very challenging. But there are ways to measure its overall effectiveness.
This May the FDA's long-awaited menu-labeling regulations went into effect, following a one-year reprieve intended to give restauranteurs more time to become compliant. Fortunately for these chains, in-restaurant digital signage dramatically reduces the work required to comply with these new regulations.
When Polaris discovered its retail experience fell short, it turned to interactive digital signage to craft a more successful experience for customers of its sports' vehicles.
Digital Signage Today wasn't slowed down by any April showers last month, as the top stories examined key trends such as Coca Cola's entry into the digital signage market.
In the digital signage industry, it's easy to get lost in a sea of various displays, software packages and media players. It can all start to blend together after a while. The key is to analyze the underlying trends.
Digital menu boards, kiosks, online ordering and loyalty programs are just a few technologies that are making their debut in restaurants. During a panel at the Restaurant Franchising and Innovation Summit, panelists discussed how to get your restaurant tech ready.
It can be difficult to know if your digital signage idea is ready for production or if it should go through a few prototype stages. If you answer a few questions, however, you can gain an overall idea of whether you are ready to make the jump.
Before selecting an outdoor display, you need to answer a few questions such as: How will it hold up in the sunlight? How can I handle overheating? And how will I afford it?
It can be overwhelming visiting a trade show for the first time. Here's what to expect, and how to get the most out of them as a current or potential digital signage end user.
Given the mainstream adoption of touch control available on consumer devices, it's no surprise that a feature like force (or pressure) sensitivity is increasingly common on larger touchscreens used in kiosks, touch tables and interactive video walls.