The FIFA World Cup made up for its lack of commercial breaks by using in-venue LED displays to reach TV viewers.
Sporting venues have been using displays for a while now to showcase the scores and capture big plays. Some venues, however, are beginning to look at other ways to use digital signage to build up fan engagement and excitement. They can do this with dynamic social media content, better analytics and clearly defined objectives.
Recently, I read a Cracked article that mentioned digital signage but not in a positive way. It identified both animated menu boards in theaters and gas station digital signage networks as more annoying than helpful. You need to follow a few tactics to keep your digital signage from annoying customers.
A sports arena is already an incredibly exciting place. With all that energy, how can digital signage contribute to the fan's excitement and experience? And how can integrators deal with all the issues and challenges that come with digital signage?
Digital signage in stadiums and other event facilities is not new, but it's getting bigger than ever before. It's important to keep in mind a few key principles to ensure digital signage's success on the big stage.
If you are responsible for improving customer engagement for your organization, here are 10 reasons you should make your way to Texas for the ICX Summit.
2016 was a massive year for the digital signage industry, creating a renewed buzz as we gear up for this year's stellar exhibition. Outdoor digital signage enclosure specialists, Armagard, thinks epic things are in store for the industry this year.
For NASCAR fans, the Daytona International Speedway in Florida is the top destination as home of the Daytona 500. In celebration of its 59th year in operation, the International Speedway Corp, owners of Daytona International Speedway, gave its speedway a digital signage makeover to engage with fans.
Digital signage is no stranger to entertainment venues. Aquariums, museums, amusement parks and other major tourist attractions all integrate digital signage in very useful ways. But 2017 will bring about some exciting changes in how signage is deployed in these venues.
It's a competition with the couch. And, the competitor is fierce. Professional sports teams and venues are continuing to compete with inanimate objects in the average sports' fan's house: the couch and the home entertainment system. To compete with the couch, digital signage needs to be a big part of arena's strategy.
When a world-famous wax museum sought multiple display technologies to create an immersive exhibit around the "Ghostbusters" movie reboot, it asked its digital design agency a question: "Who ya gonna call?"
In Rogue One, a motley crew attempts to capture the plans of the greatest weapon in the galaxy: the Death Star. A variety of companies from Gillette to Kaspersky Lab teamed up with Lucasfilm to celebrate the film through digital signage campaigns.
Breakthroughs in display design and content delivery enable signage to be placed virtually anywhere. And while this is great for the industry, integrators must now manage a host of environmental challenges that conspire to cripple these creative new installations.
Kiosks and digital signage are beginning to cross over into each other's industries. Some companies are also using them together in one device. Are digital signage and kiosks the ideal partnership?
It's time to look back at the most-read articles and blog posts on Digital Signage Today from the previous month, recapping the biggest news headlines in August.
Combining technologies like facial analysis tools and digital displays can enhance consumer experience while upping a brand's profitability and value.
With 306 events, featuring 206 countries, across 42 sporting disciplines, held at 37 venues, the Rio 2016 Olympic Games represent a huge opportunity for outdoor digital signage to reign supreme in Brazil this summer.
Perhaps it's no surprise that college and university campuses are increasingly looking to incorporate digital displays into the college experience. University leaders recognize they need to speak the language of college-age students to attract them, and today's students are fluent in digital.
Breakthroughs in methods of display-panel production have led to a considerable decline in cost and are predicted to positively affect digital signage market trends.
OLED offers a superior image quality based on better contrast, higher brightness, a fuller viewing angle, a wider color range and much faster refresh rates.
Digital signage takes queue management to a new level. Queues involve customers waiting with little else to do, while digital signage is all about drawing the attention of viewers and engaging them with a message.
Whether it's a business, airport, sports arena or stadium, hotel or church, selecting the best technology for a digital display is critical.
Outdoor kiosks can offer users an enhanced experience by streamlining processes that might otherwise require long wait times or inefficient searching. There are countless use cases that can be accomplished with an outdoor kiosk to increase ROI.
In our connected age, businesses need to work smarter to grab customers' attention. One way to do this is with digital signage in outdoor environments to interact with consumers.
Customer experience, or CX, is a catch-all phrase rooted in the business goals of revenue generation. Its intention is to optimize customer acquisition and revenue per customer, while minimizing losses.
Almost 7,000 respondents participated in the national political survey via touchscreen digital jukeboxes by EYE Play, powered by AMI Entertainment Network, a digital place-based network.
Australian sportsbook UBET has unveiled a new world of betting, deploying digital signage to create a state-of-the-art sports entertainment experience for bettors.
Seattle's Space Needle, which famously got its start as a sketch scribbled on a cocktail napkin, is aiming for the stars again — with a little help from digital signage and augmented and virtual reality technologies.
It makes sense to combine our culture's love for digital communications with your theme park, zoo or museum, to guarantee an experience that will inform and entertain large numbers of people on a cost-effective budget.
Digital signage touch and gesture technologies have changed the gamification trend as users can interact with content using their hands and fingers, or even their whole bodies, and easily be drawn into the activity.
It's time for a look back at the most-read articles and blog posts on Digital Signage Today in May, recapping the biggest news headlines of the month.
After the NHL's New York Rangers capped off a thrilling comeback against the Washington Capitals in a come-from-behind win in last night's Game 7, the team will be taking its Rangerstown Hockey House, and its multiple digital signage engagements, on an even deeper run through the playoffs.
It's time for a look back at the most-read articles on Digital Signage Today in March, recapping the biggest news headlines of the month.
Conservation-minded organizations in general, zoos have been embracing digital signage as a more eco-friendly signage medium than printed posters, as well as a better way to actively engage visitors and drive revenues.
A digital signage experience firm recently released this video of an interactive map it has developed for the Ohio-based amusement park King's Island.
USAA recruited MVP Interactive, a technology, marketing and software company specializing in in-venue interactive audience engagement, to create a comprehensive game-day activation both inside and outside M&T Bank Stadium in Baltimore.
Robot arms moving 100-inch LED digital signage displays in a synchronized array are part of the entertainment complex on the new Quantum of the Seas luxury ocean liner.
From 100-inch digital signage screens mounted on robotic arms to digital signage virtual balconies, Royal Caribbean's latest floating palace is setting sail with the technology.
A recent art installation at New York City's Lincoln Center combined LED digital signage with digital simulation to create in immersive visual experience.
Georgia Aquarium deploys digital signage to draw attention to reef exhibit and to interact and engage with visitors.
Digital signage keeping guests entertained and engaged during long wait lines, helping them plan for weather conditions and directing traffic at 11-park North American amusement park chain.
Possibly pants-filling prank from Pepsi projects ghoulish permutations with augmented reality and digital signage.
AV tech is transforming the museum experience, and digital signage is right in the middle.
The stadium and arena business is booming, and digital signage is right in the thick of it.
Interactive digital signage kiosks took festival-goers in a dozen states on a tour of the Lone Star State in Texas on Tour.
The National Hockey League's Blackhawks wowed fans with a digital signage projection-mapping show before the puck dropped at their home opener last weekend.
Digital signage brings fan engagement to the football field in the new Social Media Lounge at FedEx Field in Landover, Maryland.
The head of the Digital Screenmedia Association offers another review of "The Out-of-Home Immersive Entertainment Frontier: Expanding Interactive Boundaries in Leisure Facilities" by Kevin Williams and Michael Mascioni.
The NFL's digital signage scoreboard arms race continues, with the Jacksonville Jaguars now claiming the title of 'world's largest.'
Digital signage clock and kiosk count down the days, but also allow visitors to interact with others via social media.
Dick's integrated social media, retail and digital signage to engage and communicate with 30,000-plus runners.
Projection-mapping digital signage is lighting it up on the court and on the ice, from Canada to Cleveland.
LED screens made it possible for fans in a cavernous football stadium to enjoy college basketball's ultimate weekend.
The controversial music star makes it to the famous art museum via digital signage media players and displays.
From taxicabs and stores to digital scoreboards and billboards, digital signage is on display from New York to New Jersey.
Hidden cameras and digital signage screens combine for a Christmas caroling prank for the holidays.
Nanonation CEO Brian Fairfield demonstrated the company's new interactive entertainment system, designed for use in restaurant and retail environments, at this year's Consumer Engagement Technology World event.
Churchill Downs is set to install what it says will be the biggest HD LED digtial signage video board in the world.
Digital signage gets a new dancing partner, literally, with shipboard robots on Royal Caribbean cruise ships.
Monsters University scare student Mike Wazowski invades Disney World with the help of digital signage.
The digital signage team in charge of putting in digital menu boards at the home of the Broncos breaks down the deployment.
AT&T Park in San Francisco is getting a digital signage-centric social media center to show fan engagements worldwide.
The Aquarium's technical coordinator talks about how digital signage has become central to the exhibit design process.
Digital signage kiosk brings hole-in-one contests to any course, any day.
A recent DST webinar provides an educational introduction to the benefits of digital signage advertising.
The new James Bond movie "Skyfall" has been a spectacular box office success since its release — at the time I wrote this I still hadn't seen it yet myself, but that wasn't going to stop me from doing a...
A St. Louis-based company specializing in haunted house effects is incorporating digital signage in scary good ways.
The dynamic messaging and information capabilities of digital signage offer a plethora of benefits to universities and colleges, from dorm room to the cafeteria, from the classroom to the quad.
Surface-mount LED digital signage screens at LP Field will provide pixel-to-pixel high-definition video resolution.
The ANC Sports surface-mount LED screens for LP Field in Nashville, home of the NFL's Tennessee Titans are the largest end zone video screens in the NFL, and in some eyes, the largest outdoor video screens in the league. Video courtesy of ANC Sports Enterprises.
Digital signage covers lots of ice for the NHL's Rangers, from the practice rink to Madison Square Gardens.
MGM Resorts' VP of Multimedia talks about the intersection of digital signage, social media, mobile on the Strip.
Energy-saving digital signage kiosks serve multiple functions, from wayfinding to ticket sales.
Digital signage and kiosks at the Mystic (Conn.) Aquarium take visitors along to explore the wreck of the Titanic.
EDIGMA deploys multitouch interactive "Living Spots" in airports.
Digital signage install provides interactive branding, supports Best Buy's high-tech image.
The KFC YUM! Center is hosting NCAA Men's Basketball Tournament action. We talk digital signage with its IT director.
A cinema chain's digital signage rollout provides lessons for enterprise-level deployments.
The most watched TV show of the year will help showcase digital signage tech -- even if most won't realize it.
Digital signage is being deployed in new ways and in new places. See Cisco's head of DS talk about new industry trends.
The home of the NBA's Portland Trailblazers provides a good example of both hard and soft ROIs.
Digital signage gives L.A.'s Greek Theatre revenue-generating opportunities.
Multitouch digital signage "freshens up" the visitor's center at NASA's Johnson Space Center in Houston.
Some 21st century technology is adding spice to an early 20th century-style variety act.
A lightweight LED mesh is about to transform the Port Authority bus terminal in Times Square into one large digital sign.
One company says it's come up with an inexpensive, mobile, large-format, non-LED outdoor display solution.
The Yum! Center IT director talks about the process of planning the facility's digital signage.
Take an inside -- and behind-the-scenes -- look at the digital displays featured in the new multipurpose arena.
The IT director for the new arena gives us a look at the process of installing a state-of-the art digital signage system.
The National Football League kicked off its season Thursday night, and digital signage has become integral to the game-day experience for fans across the league.
The world's biggest sporting event, the just-concluded FIFA World Cup, also put the world's eyes squarely on digital signage.