Tax reform helps save money on DOOH

Tax reform helps save money on DOOH

For billboard operators who want to increase their digital advertising reach, the 2017 tax reform package offers big reasons to expand.

Digital signage, blockchain head to the restroom

Digital signage, blockchain head to the restroom

One company is putting displays next to toilets, with its blockchain-powered digital signage sink displays.

Digital signage 5 for 5: July 2018 edition

Digital signage 5 for 5: July 2018 edition

Summer is rushing by us rapidly, and the digital signage market is keeping pace, with solutions that amaze and engage customers. The top stories in July covered topics such as augmented reality bus shelters delivering romance and human imaging technology revolutionizing analytics.

FIFA World Cup 2018: How stadium advertising reached home TV viewers

FIFA World Cup 2018: How stadium advertising reached home TV viewers

The FIFA World Cup made up for its lack of commercial breaks by using in-venue LED displays to reach TV viewers.

Digital signage thermal management 101

Digital signage thermal management 101

Every outdoor digital signage project is different, there is no one size fits all solution. However, every outdoor screen installation does have one thing in common… thermal management. Getting temperature control right is the difference between a long-lasting solution and one that fails.

DOOH campaigns deliver better sporting experiences

DOOH campaigns deliver better sporting experiences

Sporting venues have been using displays for a while now to showcase the scores and capture big plays. Some venues, however, are beginning to look at other ways to use digital signage to build up fan engagement and excitement. They can do this with dynamic social media content, better analytics and clearly defined objectives.

Augmented reality bus shelter boosts awareness for TV show

Augmented reality bus shelter boosts awareness for TV show

It's no surprise that it can be difficult to draw a consumer's eye away from their cell phone, especially when they are out and about. One way advertisers are attempting to stand out is by integrating augmented reality elements into their displays.

LinkNYC delivers better quality of life with digital signage, Wi-Fi

LinkNYC delivers better quality of life with digital signage, Wi-Fi

Link shared its feedback on how its digital signage kiosks aren't just providing services, they are also boosting quality of life for residents

3 ways airports fly high with digital signage

3 ways airports fly high with digital signage

With customer experience remaining the primary focus, airports are capitalizing on the opportunities to provide efficient messaging. Airport are using digital signage in particular to entertain, inform and engage with guests.

Digital signage 5 for 5: May 2018

Digital signage 5 for 5: May 2018

We are now at the midpoint of 2018, and digital signage readers have their sights set on innovative trends both now and in the future. The top five stories for May 2018 all covered topics on key trends in the market, including blockchain.

Smart cities deliver improved quality of life

Smart cities deliver improved quality of life

Cities around the globe are adopting smart technologies. New York City, for example, deployed Link NYC kiosks, which offer Wi-Fi services and advertisements to residents. Services such as these aren't just boosting Wi-Fi, they are also delivering improved quality of life.

Will blockchain revolutionize DOOH?

Will blockchain revolutionize DOOH?

Blockchain, blockchain, blockchain...the word is almost inescapable in today's media frenzied world. The technology has the capability to bring enormous changes to the way global business is conducted, but how will it affect outdoor advertising?

6 effective digital signage uses for the parking industry

6 effective digital signage uses for the parking industry

Digital signage for car parking facilities is a relatively untouched goldmine, brimming with the potential to enhance the customer experience, exploit new advertising and revenue generating opportunities and improve car park security.

4 digital advertising trends to watch

4 digital advertising trends to watch

Each year, the world of digital advertising transforms. The truth is that it's transforming all the time, but taking stock each year is a convenient way to mark milestones and speculate on where the digital signage industry is headed.

Will self-driving cars revolutionize the DOOH industry?

Will self-driving cars revolutionize the DOOH industry?

Self-driving cars are rapidly coming to the public's attention, especially due to their potential to dramatically reduce wrecks and improve the overall driving experience. For the digital signage industry, self-driving cars could present a big opportunity for innovative DOOH campaigns.

4 questions to answer before buying an outdoor display

4 questions to answer before buying an outdoor display

Before selecting an outdoor display, you need to answer a few questions such as: How will it hold up in the sunlight? How can I handle overheating? And how will I afford it?

Pharmacy kiosks deliver digital signage advertising

Pharmacy kiosks deliver digital signage advertising

As self-serve kiosks become more interactive, retailers are finding new opportunities to target digital media messages to consumers and in some cases, reap advertising revenues. Pursuant Health is a key example with its 3,500 health screening kiosks.

DOOH campaign helps travelers compare cost of living

DOOH campaign helps travelers compare cost of living

Travelers flying into Paris got a chance to compare the cost of living around the globe with an interactive display.

Houses of worship embrace DOOH

Houses of worship embrace DOOH

Digital signage isn't just for retailers anymore. Now everyone is making use of the technology, including houses of worship. While many churches use displays during worship services, others are beginning to use outdoor displays to showcase their messages.

Digital signage scores with stadium customer experience

Digital signage scores with stadium customer experience

A sports arena is already an incredibly exciting place. With all that energy, how can digital signage contribute to the fan's excitement and experience? And how can integrators deal with all the issues and challenges that come with digital signage?

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