Many different types of organizations of all sizes are now using digital signage to engage and inform their employees and visitors. Some are using it to great effect, while others don’t see any appreciable improvement in communications. There are many ways to succeed at digital signage. And a few very clear ways to fail.
It can be overwhelming visiting a trade show for the first time. Here's what to expect, and how to get the most out of them as a current or potential digital signage end user.
It's difficult to find the right collaboration software for your business, unless you follow a few key tips.
Last week, we discussed key considerations for selecting a screen such as aesthetics, ports, resolution and size. Next, we will examine protecting your screen indoors and outdoors, and how to choose between a commercial or consumer screen.
We are nearing the end of 2017, and it has certainly been a crazy year for digital signage, as the industry continually produces better and better hardware and software. Our bloggers on Digital Signage Today had plenty to say about the industry on topics ranging from pricing to future market trends.
Many restaurants are snatching up digital signage like candy, but there's still major challenges when addressing the logistics, user friendliness and customer experience challenges.
More restaurants than ever are embracing technologies ranging from kiosks to menu boards. I have learned a number of key lessons to help make digital signage successful in restaurants. They relate to communication, the environment and the logistics.
A lot hinges on choosing a digital signage manufacturer to meet your project's goal. Your job is probably one of them, which is why selecting a digital signage provider is the single biggest challenge facing end-users. It's important to keep five steps in mind when selecting a provider.
Digital billboards and LED signs are increasingly being targeted by the FCC due to high emissions. The reason for this is due to a flaw in Asian-manufactured displays. You need to have a plan in place to avoid getting targeted by the FCC.
It can be easy to be dazzled by increasingly advanced displays, but in the end digital signage is a business decision first and foremost. It is key to determine how you are going to measure ROI. Rich Ventura, vice president of business development and solutions at NEC Display Solutions, offered key tactics for determining ROI.
Last week, we examined some of the key trends at Digital Signage Expo, ranging from better displays, touchscreen technology trends and the shifting role of digital signage. Now, let's examine a few additional trends related to the various verticals in digital signage and the industry itself.
There have been several significant improvements recently in outdoor LCD displays used for digital signage and menu boards.
Is digital signage eco-friendly? This is the wrong question to ask. Compared to print-based advertising, outdoor digital signage is much more green. A better question to ask is: Would outdoor digital signage improve upon my current environmental footprint compared to my print advertising methods?
It's time to look back at the most-read articles and blog posts on Digital Signage Today from the previous month, recapping the biggest news headlines in August.
Franchises across all industries — from restaurants to retail to hospitality — have adopted digital signage to stay current and meet customers' growing digital demands. As brands incorporate digital signage into more of their locations, is it becoming more difficult to manage and control it all?
For those of us in the digital display business, it's easy to understand why things like dynamic and conditional content are revolutionizing the outdoor advertising industry.
To create greater demand and generate maximum value from digital signage, businesses need to implement effective content strategies that fully capitalize on the potential of the medium.
In the world of digital signage, beacons, facial recognition and audience measurement have become regular vocabulary in our lexicon. But what was once "thought leadership" or a future idea, has since become possible through the tiny computers sitting in our pants pocket.
There are many moments of blissful childhood joy, but too often there are children who experience more abuse than joy — sometimes at the hands of their schoolmates. One kiosk company has developed technology to help students report violence anonymously and safely before another child is hurt.
Today in business, game theory is often applied as the analysts want to develop a modeled approach that is sure to succeed. Despite all alternative efforts, successful selling is still more like a game.