Valentine's Day is over, but retailers now have to ramp up for Easter. It can be difficult, however, to unload decorations and place them throughout the store. One way retailers can save time is by using digital decorations.
Retailers are in a constant state of intense competition, not just with each other, but also with online retailers. How can digital signage help give retailers a leg up with customer experience and sales?
Last month's top features took a peak into the future by predicting the top digital signage trends of 2018.
Last week, we discussed key considerations for selecting a screen such as aesthetics, ports, resolution and size. Next, we will examine protecting your screen indoors and outdoors, and how to choose between a commercial or consumer screen.
Digital signage isn't just for retailers anymore. Now everyone is making use of the technology, including houses of worship. While many churches use displays during worship services, others are beginning to use outdoor displays to showcase their messages.
Getting the balance right is crucial when choosing digital signage screens. You want value for money, combined with reliability and screens that work. This quick-fire tutorial explains some of the basics of digital signage screens.
A sports arena is already an incredibly exciting place. With all that energy, how can digital signage contribute to the fan's excitement and experience? And how can integrators deal with all the issues and challenges that come with digital signage?
2017 was an innovative year for digital signage, and 2018 promises to have even more going on. Both organizations and the public have embraced the digitalization of…well, everything…and they want more.
Not all digital content is created equal. There a myriad of strategies out there, but it's important to follow these seven basic rules to make your content engaging and interesting.
Christmas is over, but you can still treat yourself on some holiday stories from last month, such as how you can learn from the Star Wars Battlefront 2 public relations nightmare and evaluating digital menu board solutions.
The digital signage landscape is always the same, but also changing at the same time. It is absolutely necessary to stay on the cutting edge of digital signage trends to avoid becoming mere 'background noise.'
Digital Signage Today readers last year were highly intrigued by OOH trends and an OOH porn incident. Two of the five top read stories for 2017 covered the incident at Union Station in Washington D.C., where a user turned a public display into a very loud pornographic video.
We are nearing the end of 2017, and it has certainly been a crazy year for digital signage, as the industry continually produces better and better hardware and software. Our bloggers on Digital Signage Today had plenty to say about the industry on topics ranging from pricing to future market trends.
It wasn't so long ago that even the simplest of targeted digital communication seemed far-fetched to many marketing firms. In recent years, the ability of companies to analyze a customer's interactions with online media and tailor their ad experience based on the results has seen incredible technological leaps, especially with digital signage.
Intelligent virtual assistants enable hotels to boost customer experience by allowing guests to interact with a 2D or 3D agent via digital signage, kiosks or smartphones.
Black Friday is still a major brick-and-mortar retailer event, drawing in $2.4 billion in revenue last year. At the same time, customers spent $10 less in 2016, than they did in 2015. Retailers need to step up their game to boost sales, and one way to do that is with digital signage.
Recently, I made a trip to the Golden Arches, not just to get a burger, but also to see if the restaurant's menu boards lived up to the hype. I examined them on the basis of visual content, presentation and readability to see if they earned my 'I'm lovin' it' seal of approval.
One way to boost customer involvement is to integrate touchscreens with your displays, but there are issues, however, dealing with the logistics.