Pita Pit talks choosing the right technology for your brand

Pita Pit talks choosing the right technology for your brand

Doug Reifschneider, Pita Pit vice president of marketing, discusses the challenges of making the right technology choice for your fast casual brand.

Tax reform helps save money on DOOH

Tax reform helps save money on DOOH

For billboard operators who want to increase their digital advertising reach, the 2017 tax reform package offers big reasons to expand.

How to save money and time on large format displays

How to save money and time on large format displays

When looking at an opportunity, and for the purposes of this exercise, the opportunity is a large format visual solution, the key to eliminating wasted time and effort is to determine at least two project parameters before starting the design: timeline and budget.

FIFA World Cup 2018: How stadium advertising reached home TV viewers

FIFA World Cup 2018: How stadium advertising reached home TV viewers

The FIFA World Cup made up for its lack of commercial breaks by using in-venue LED displays to reach TV viewers.

3 digital signage advertising lessons

3 digital signage advertising lessons

If you want your digital signage advertising to be successful this year, you need to know your audience, your engagement goals and your platform.

4 digital advertising trends to watch

4 digital advertising trends to watch

Each year, the world of digital advertising transforms. The truth is that it's transforming all the time, but taking stock each year is a convenient way to mark milestones and speculate on where the digital signage industry is headed.

Capitalizing on OOH viewing experience to retain customers

Capitalizing on OOH viewing experience to retain customers

Customers are watching more video than ever before, especially on the go. Companies can take advantage of DOOH to both inform and retain customers.

Digital signage 5 for 5: March edition

Digital signage 5 for 5: March edition

March was a big month for Digital Signage Today, as we saw trends, innovation and informational digital signage dominate the top stories of the month. One top story covered an installation at the Crazy Horse memorial to commemorate the legacy of the Native American tribes of North America.

4 ways digital signage can transform sports' arena experience

4 ways digital signage can transform sports' arena experience

It's a competition with the couch. And, the competitor is fierce. Professional sports teams and venues are continuing to compete with inanimate objects in the average sports' fan's house: the couch and the home entertainment system. To compete with the couch, digital signage needs to be a big part of arena's strategy.

Looking back: A decade of digital billboards

Looking back: A decade of digital billboards

A lot can happen in a decade. Since Watchfire Signs made its first foray into digital billboards in 2007, the company has noticed a lot of changes in the industry. It's time to take a look at some of these major changes.

Digital signage fires up football night

Digital signage fires up football night

Last week, the NFL kicked off the 2016 season with a game between the Carolina Panthers and the Denver Broncos, which the Broncos narrowly won by 21 points to the Panther's 20 points.

August's Top 5 digital signage headlines

August's Top 5 digital signage headlines

It's time to look back at the most-read articles and blog posts on Digital Signage Today from the previous month, recapping the biggest news headlines in August.

Promotion and performance: Stories from the digital billboard revolution

Promotion and performance: Stories from the digital billboard revolution

For those of us in the digital display business, it's easy to understand why things like dynamic and conditional content are revolutionizing the outdoor advertising industry.

Spotlight on digital signage at the 2016 Rio Olympics

Spotlight on digital signage at the 2016 Rio Olympics

Digital signage is playing an integral role at the 2016 Rio de Janeiro Games unlike anything seen before at a large-scale sporting event.

What's driving the digital signage market trends?

What's driving the digital signage market trends?

Breakthroughs in methods of display-panel production have led to a considerable decline in cost and are predicted to positively affect digital signage market trends.

Digital billboards stress keeping kids learning, safe and healthy this summer

Digital billboards stress keeping kids learning, safe and healthy this summer

For school children, summer can mean long days at the pool or beach, playing outdoors, perhaps a family vacation or a variety of summer academic programs. For low-income school children, summer can mean too much time away from the classroom.

Digital advertising at the speed of technology

Digital advertising at the speed of technology

LED signs are more than just a showcase of vibrant, colorful and attention-getting advertising. With software that is intuitive and highly programmable, sign owners can experience message scheduling that can be customized to their daily, or even minute-to-minute needs.

Choosing the right technology to fit your outdoor digital signage needs

Choosing the right technology to fit your outdoor digital signage needs

In our connected age, businesses need to work smarter to grab customers' attention. One way to do this is with digital signage in outdoor environments to interact with consumers.

Digital signage advertising pops up in unexpected spots

Digital signage advertising pops up in unexpected spots

Digital signage advertising has been used in restaurants, gas stations, retail stores and in the lobbies of businesses and hotels for quite a few years. Now in 2016 new creative and unexpected uses of digital signs are popping up all the time. Here are some of the more unexpected places you'll find digital signage advertising today.

Digital billboards in the right locations drive big revenue

Digital billboards in the right locations drive big revenue

Digital billboards have been around for more than a decade now, so this outdoor advertising company GM is always surprised when he reads or hears comments bashing digital billboards as risky or too expensive. The truth is, he says, digital billboards can be a great investment — in the right location.

Digital signage tells you you're driving the wrong car

Digital signage tells you you're driving the wrong car

Imagine driving down the highway in your Toyota when you notice the digital billboard off to the right change its message to tell you a Chevy Malibu gets better gas mileage than your Camry. That's the kind of impression digital signage delivers.

Using digital to its potential wins customers over and over again

Using digital to its potential wins customers over and over again

One-size-fits-all messaging simply doesn't work anymore. How can digital billboards and digital signage increase consumer loyalty as well as advertisers' bottom lines?

The DST Top 5: December's top digital signage headlines

The DST Top 5: December's top digital signage headlines

It's time for our monthly look back at the most-read articles and blog posts on Digital Signage Today in the previous month, recapping the biggest news headlines of December.

Learn the basics of digital billboard rate setting

Learn the basics of digital billboard rate setting

For many operators, the digital billboard business is new territory. Whether you own the first digital billboard in your area, or are starting with a new digital board in an already established market, rate setting is at the very heart of your success.

ICX Symposium: Intel talks the responsive revolution in retail

ICX Symposium: Intel talks the responsive revolution in retail

The ICX Symposium in Atlanta later this month will feature a session featuring an Intel executive addressing the transformation of retail through responsive stores. ICX Association Executive Director Scott Slucher interviewed him about the interplay of tech and CX.

Digital out-of-home rallies around 'Project Everyone'

Digital out-of-home rallies around 'Project Everyone'

'The world's largest ever advertising campaign,' landed in Times Square as out-of-home advertisers and communications agencies around the globe marshaled assets for Project Everyone, aiming to share the United Nations' Sustainable Development Goals with 7 billion people over seven days.

Quoting the matrix: A guide to understanding LED digital signage

Quoting the matrix: A guide to understanding LED digital signage

Contractors know that a two-by-four is usually smaller than its name would indicate, still, as an industry standard consumers know what to expect. Unfortunately, in the LED sign industry there is no uniform, standard size for sign modules.

Doggy DOOH campaign warms hearts

Doggy DOOH campaign warms hearts

A U.K. animal shelter earlier this year launched a clever digital out-of-home activation that saw an on-screen dog following passersby around an East London mall, going from screen to screen as people neared each digital signage display.

#NeverForget: Digital billboards commemorate 9/11

#NeverForget: Digital billboards commemorate 9/11

On the 14th anniversary of the Sept. 11, 2001, terrorist attacks, the digital out-of-home and out-of-home sectors continue to commemorate the fateful events of that day.

'10 Years Stronger': Digital signage remembers Hurricane Katrina

'10 Years Stronger': Digital signage remembers Hurricane Katrina

Baton Rouge, Louisiana-based outdoor advertising giant Lamar Advertising Co. today announced it is dedicating space on its digital billboards nationwide to commemorate the 10th anniversary of Hurricane Katrina.

Coca-Cola taps digital signage to find out 'What's in a Name?' in Times Square

Coca-Cola taps digital signage to find out 'What's in a Name?' in Times Square

Coca-Cola collaborated with Posterscope, Clear Channel, ICUC and Google to produce a very personalized digital out-of-home campaign earlier this year in Times Square.

Governments going digital to reach the public

Governments going digital to reach the public

Civil authorities are increasingly turning to digital signage, digital billboards and the range of digital out-of-home to communicate vital information to the public.

Passing the roadblocks in the LED sign permitting process

Passing the roadblocks in the LED sign permitting process

The permitting process for digital signage billboards and LED signs is a necessary part of any sign company's operations, and it can be a tough road to navigate. Here are three keys to navigating that path.

Regulatory trend: States adopting lighting standards for digital billboards

Regulatory trend: States adopting lighting standards for digital billboards

Keeping pace with new technology, a growing number of states are adopting lighting standards for digital billboards and outdoor digital signage that assure legibility while preventing glare.

How hybrid signage can optimize marketing campaigns

How hybrid signage can optimize marketing campaigns

Affordable, dynamic marketing and promotional campaigns are blending print and digital signage.

5 for 5: May's top digital signage headlines

5 for 5: May's top digital signage headlines

It's time for a look back at the most-read articles and blog posts on Digital Signage Today in May, recapping the biggest news headlines of the month.

'Green Chile From The Ghetto': Digital billboard art project sparks controversy

'Green Chile From The Ghetto': Digital billboard art project sparks controversy

A youth art project combining digital signage and provocative slogans and imagery sparked mystery and controversy in Albuquerque, New Mexico.

Summer's coming in hot: Create cool customer experiences with digital signage

Summer's coming in hot: Create cool customer experiences with digital signage

The first day of summer is just weeks away, and it's coming in hot — but digital signage can help keep the summer heat at bay with cool customer experiences. Whether it's advertising for an umbrella or a rain slicker on a cloudy day, or serving up sodas on a scorcher, digital signage and digital out-of-home has it covered.

Full moon: Don't let this happen to your digital signage

Full moon: Don't let this happen to your digital signage

The importance of digital signage security has rarely been made more graphically clear than it was last week in Atlanta, when hackers replaced a digital billboard's regularly scheduled programming with a full moon. And no, I don't mean a picture of Earth's largest satellite.

Digital signage helping TOMS #WithoutShoes campaign put best foot forward

Digital signage helping TOMS #WithoutShoes campaign put best foot forward

TOMS Shoes is known as much for its philanthropic bent as for its casual slip-on shoes, but the shoemaker is taking that bent another step further with this year's #WithoutShoes campaign — and digital signage is helping the campaign get off on the right foot.

McDonald's UK Monopoly campaign rolls dice, lands on DOOH

McDonald's UK Monopoly campaign rolls dice, lands on DOOH

McDonald's U.K. recently launched a digital signage ad campaign in the U.K. to promote the 10th anniversary there of its McDonald's Monopoly campaign running in partnership with Monopoly game maker Hasbro.

Times Square digital signage kicks off National Parks PSA

Times Square digital signage kicks off National Parks PSA

Out-of-home and digital out-of-home working together for nationwide two-year PSA campaign targeting millennials for National Parks Service anniversary.

March Madness coming to a digital billboard near you

March Madness coming to a digital billboard near you

Lamar Advertising Co. displaying real-time scores and live tweets on digital signage in the home markets of surviving teams and venue location markets for this year's NCAA Men's Basketball Championship tournament.

Digital out-of-home pays tribute to Star Trek's Spock.

Digital out-of-home pays tribute to Star Trek's Spock.

After the passing of Leonard Nimoy, the actor who made Mr. Spock a household name, digital billboards around the Atlanta area paid tribute to the late pop culture icon.

Skoda takes digital signage for a test drive at Waterloo Station

Skoda takes digital signage for a test drive at Waterloo Station

In an inventive digital signage and augmented reality branding engagement, commuters got to see how they'd look in their very own Skoda Fabia on the big screen at London's Waterloo Station.

What is out-of-home in a 'mobile' world?

What is out-of-home in a 'mobile' world?

With 65 percent-plus of the U.S. population smartphone-armed and dangerous, mobile technology has transformed the way people interact with the world and each other — and how brands engage with consumers who are, more than ever, on the go.

Outdoor digital signage trends for 2015

Outdoor digital signage trends for 2015

Digital billboard expert looks at trends that will shape outdoor digital signage and digital billboard advertising in the year ahead.

Digital signage begins and ends with business

Digital signage begins and ends with business

Alan Brawn, Partner at Brawn Consulting, looks forward to the Digital Signage Expo 2015 this March in Las Vegas.

'Bill the Billboard' cracks wise for Sprite

'Bill the Billboard' cracks wise for Sprite

A digital billboard in a busy intersection in Kenya tells (mostly bad) jokes in an award-winning digital signage campaign for Sprite.

Digital signage takes 'Art Everywhere'

Digital signage takes 'Art Everywhere'

The out-of-home advertising industry, both static and digital, is partnering with some of America's top art museums to take America's greatest art to the public.

NFL's Jaguars reach the end zone with 'world's largest HD video displays'

NFL's Jaguars reach the end zone with 'world's largest HD video displays'

The NFL's digital signage scoreboard arms race continues, with the Jacksonville Jaguars now claiming the title of 'world's largest.'

Online bidding lands autism advocacy group on digital billboards

Online bidding lands autism advocacy group on digital billboards

Can the growth of digital billboards in the out-of-home advertising space help small businesses and nonprofit agencies?

Federal Highway Administration study confirms safety of digital billboards and signs

Federal Highway Administration study confirms safety of digital billboards and signs

Landmark Dept. of Transportation study shows digital billboards pose no safety risk to passing motorists.

ISA works with Chicago to overturn digital sign ban, Part I

ISA works with Chicago to overturn digital sign ban, Part I

The International Sign Association talks about the effort to overturn the Windy City's moratorium on on- and off-premise EMCs.

Digital signage key ingredient for experiential campaign recipe

Digital signage key ingredient for experiential campaign recipe

Global brand Lurpak cooked up a digital out-of-home and experiential campaign in London's Waterloo station.

Philadelphia up for a digital signage facelift?

Philadelphia up for a digital signage facelift?

Outdoor advertising firm proposing legislation creating 'digital district' in Philadelphia's Center City.

Location-based digital signage campaign launches 'The Lego Movie' in Australia

Location-based digital signage campaign launches 'The Lego Movie' in Australia

Digital billboards are helping the smash movie take off in Australia with a proximity-based DOOH campaign.

The cure for the post-holiday season slump

The cure for the post-holiday season slump

The holiday shopping season is over, and many businesses are heading into one of their slowest seasons of the year. Holiday shopping bills and nasty weather are powerful motivators to keep customers at home for the next couple of months.

UK Best Awards buy heavy on DOOH

UK Best Awards buy heavy on DOOH

Digital out-of-home plays a big role in most of the campaigns shortlisted for Best Consumer Campaign in this year's awards.

Domino's #lookdown delivers digital signage spoof of BA's #lookup

Domino's #lookdown delivers digital signage spoof of BA's #lookup

Digital billboard ads respond to jets flying overhead, and delivery drivers below.

Tide's Halloween Vines get tangled up in DOOH

Tide's Halloween Vines get tangled up in DOOH

Tide is cleaning up with groundbreaking new social media and digital billboard campaign.

Clock's ticking on tax benefits for digital billboard purchases

Clock's ticking on tax benefits for digital billboard purchases

Again this year, digital billboard operators can benefit from a government program designed to stimulate the economy. The American Taxpayer Relief Act, reinstated by Congress earlier this year, gives business owners the opportunity to lower their taxable income and free...

Rubber Duck floats onto digital billboards in China

Rubber Duck floats onto digital billboards in China

The famous floating giant Rubber Duck is appearing on digital signage LED screens across China for Beijing Design Week.

DOOH taps social media for Ad Week

DOOH taps social media for Ad Week

An ad campaign integrates out-of-home, digital out-of-home and social media to drive home the medium's reach.

Beating the elements with outdoor digital signage [Infographic]

Beating the elements with outdoor digital signage [Infographic]

Neither snow, nor rain, nor heat can keep a well-built outdoor display from delivering your message.

Home of the Kentucky Derby calls digital signage to the post

Home of the Kentucky Derby calls digital signage to the post

Churchill Downs is set to install what it says will be the biggest HD LED digtial signage video board in the world.

Mini drivers take a spin on DOOH

Mini drivers take a spin on DOOH

Digital signage billboards in London featured bespoke content aimed at Mini drivers in a novel integrated campaign.

Have a Coke and a smile, and see it in LEDs (Video)

Have a Coke and a smile, and see it in LEDs (Video)

Coca-Cola continues its string of successful digital signage deployments around the globe.

Digital billboards here to save the day (Commentary)

Digital billboards here to save the day (Commentary)

They may not be able to get your cat out of a tree, but digital billboards are taking on a superheroic role across the U.S.

Foolproof tips and tricks for the LED sign permitting process

Foolproof tips and tricks for the LED sign permitting process

Are they really foolproof? I think so. They work because they are common sense.

Digital signage  celebrates Independence Day (Video)

Digital signage celebrates Independence Day (Video)

Digital billboards across the country led viewers in refrains of 'The Star-Spangled Banner' over the holiday weekend.

Digital signage don't: Billboard gets X-rated

Digital signage don't: Billboard gets X-rated

In the latest and greatest example of a real-life digital signage don't, a digital billboard repairman turned a city square into an X-rated movie theater last week in China when he apparently accidentally streamed a steamy sex scene on the...

4 digital billboard trends for the first half of 2013

4 digital billboard trends for the first half of 2013

I have noticed an interesting trend in digital billboard sales so far this year. While 19mm/20mm bulletins have traditionally been the overwhelming favorite and the lower resolution optimized product is still extremely popular for longer reads, there has been a surge in orders for high-resolution 16mm displays in the billboard market.

Blinded by science: Brain scans show power of digital out-of-home

Blinded by science: Brain scans show power of digital out-of-home

A neuroscientific study of emotional responses to outdoor advertising validates the medium's impact and engagement.

Is it time to replace your old digital billboard?

Is it time to replace your old digital billboard?

Newer LED signs are higher-resolution and more energy-efficient than signs even just a few years old.

5 for 5: Key takeaways from April's digital signage Top 5

5 for 5: Key takeaways from April's digital signage Top 5

Lessons gleaned from the articles readers were most interested in during the month of April.

Observations from ISA 2013 International Sign Expo in Las Vegas

Observations from ISA 2013 International Sign Expo in Las Vegas

I recently returned from ISA 2013 Expo in Las Vegas and wanted to share with you some of my observations. The show was a huge success and broke several records for attendance, exhibit hall space and number of exhibitors.

Boston bombing manhunt unfolds on digital billboards

Boston bombing manhunt unfolds on digital billboards

Digital billboards in Boston playing a key role in keeping the public informed in a time of crisis.

Digital billboards respond to Boston Marathon bombing

Digital billboards respond to Boston Marathon bombing

Digital billboards lend a helping hand in Boston and from across the country.

Digital signage nabs crooks, guilt-trips husbands, drives sales

Digital signage nabs crooks, guilt-trips husbands, drives sales

Jewelry store's digital billboard helps catch crooks who robbed store, and helps motivate potential purchases.

Digital signage for auto dealers: Image upgrade with clear results

Digital signage for auto dealers: Image upgrade with clear results

The auto industry has been abuzz lately with the long anticipated release of the second phase of the National Auto Dealers Association's study on Factory Image Programs in the auto industry. Many dealers have complained for years that Original Equipment...

Digital billboards brace Boston for blizzard

Digital billboards brace Boston for blizzard

Digital signage billboards are alerting drivers to the oncoming blizzard threat and a traffic curfew in Massachusetts.

Taco Bell Cool Ranch Locos Tacos put fans on Times Square digital billboards

Taco Bell Cool Ranch Locos Tacos put fans on Times Square digital billboards

Taco Bell again selected digital signage solution provider Aerva Inc. to launch the social media and digital out-of-home campaign for this year’s new product launch of its Cool Ranch Doritos Locos Tacos. The campaign integrates digital signage and social media,...

DST's Most Wanted: The top 5 most-read stories of January

DST's Most Wanted: The top 5 most-read stories of January

What digital signage news was everyone most interested in over the last month? Here it is.

Digital billboards: Community bulletin boards

Digital billboards: Community bulletin boards

Digital billboards, if used properly, can engage a community.

NFL cities talk trash via digital billboards

NFL cities talk trash via digital billboards

Boston and Baltimore smack talk each other via digital signage ahead of AFC Championship game ... and after.

Digital outdoor 2013: Outsmarting your competition

Digital outdoor 2013: Outsmarting your competition

Last year, I had the pleasure of talking with dozens of digital billboard operators throughout the United States. With more than 250 independent operators as customers, I often hear about the challenges operators face and best practices they employ to...

Clorox DOOH campaign bleaches away the evidence in Sin City

Clorox DOOH campaign bleaches away the evidence in Sin City

Clever digital signage campaign lets people submit tongue-in-cheek 'Bleachable Moments' on digital billboards in Las Vegas.

Digital signage will make 2013 the year for small business growth

Digital signage will make 2013 the year for small business growth

Small businesses are the cornerstone of the economy, employing nearly 60 percent of the private workforce and generating 39 percent of the U.S. gross domestic product, according to the U.S.

Boosting digital returns: What is the optimal number of advertiser slots?

Boosting digital returns: What is the optimal number of advertiser slots?

As billboard operators convert static faces to digital, a key question is often how best to optimize to the perfect number of advertiser "slots." For someone new to the digital medium, the ideal rotation — six to eight advertiser slots...

Digital billboards keeping Detroit Tigers fans updated on World Series

Digital billboards keeping Detroit Tigers fans updated on World Series

Twitter interactivity is turning digital billboards into digital scoreboards for this year's World Series.

Time is running out on tax laws that benefit digital billboard operators

Time is running out on tax laws that benefit digital billboard operators

In recent years, tax laws have been very favorable for billboard operators who want to invest in digital billboards, and 2012 is no different. Congress reinstated the bonus depreciation deduction and Sec. 179 expensing limits, providing a favorable expensing climate...

Are digital signs eco-friendly?

Are digital signs eco-friendly?

We're often asked if LED message centers are eco-friendly. Business owners know that green products are more than just good for the planet.

Times Square digital signage hacked ... again! (Not really)

Times Square digital signage hacked ... again! (Not really)

Another video popped up on YouTube recently showing the digital signage in Times Square getting taken over by hackers and used to display an unsettling — and for those of us of a certain age, oddly familiar — image: Of course, the signage wasn't really hacked; the video is part of an attempt at viral marketing for a new TV series on A&E.

Digital billboard compares president to Aurora 'Dark Knight' shooting suspect (Video)

Digital billboard compares president to Aurora 'Dark Knight' shooting suspect (Video)

Digital billboards back in the news, and not in a good way.

The rate game: How to set attractive digital billboard rates

The rate game: How to set attractive digital billboard rates

We talk with hundreds of billboard operators across the country every year, and one of the most common questions we're asked is how to set advertising rates for digital billboards. We love it when we're asked this question, because we...

Not just menu boards: QSR letterboards going digital

Not just menu boards: QSR letterboards going digital

One QSR operator showed a 10 percent sales increase after installing exterior digital signage.

Tips for new digital billboard operators (Commentary)

Tips for new digital billboard operators (Commentary)

A digital billboard expert offers advice for those thinking about deploying the DOOH advertising displays.

Fetch! DOOH lets NYC subway station go to the dogs (Video)

Fetch! DOOH lets NYC subway station go to the dogs (Video)

Motion-tracking digital signage enables virtual fetch in Columbus Circle subway station.

The whiz of biz: Why EMCs are the best advertising choice for businesses

The whiz of biz: Why EMCs are the best advertising choice for businesses

As we get further into the new year, companies are still looking at ways to increase sales and exposure. Many will turn to various new forms of advertising while ignoring one of the most efficient and powerful marketing tools available:...

Digital signage lights up dowtown Phoenix (Video)

Digital signage lights up dowtown Phoenix (Video)

Digital signage is helping the city bring life back to the urban core.

Is it Peyton's Place or still Tebow Time? Digital billboard asks fans to decide

Is it Peyton's Place or still Tebow Time? Digital billboard asks fans to decide

Denver company uses digital billboard to solicit public opinion on who should play QB for the city's NFL team.

Digital signage news: February recap (photo gallery)

Digital signage news: February recap (photo gallery)

Here are some of the highlights from February's digital signage news.

Digital outdoor well suited for small(er) markets

Digital outdoor well suited for small(er) markets

Lately I have noticed a digital billboard trend that has pleasantly surprised me: small markets succeeding with digital billboards. It would seem to go against conventional wisdom for a small-market digital board to be able to net two to three...

3 Muslim brothers take to digital signage to praise Tim Tebow

3 Muslim brothers take to digital signage to praise Tim Tebow

Local businessmen and football fans use digital billboard to push for, and then pull for, Denver QB Tim Tebow.

Forbes blog slams NYT blog for advertising on non-digital billboard (after reading about it in WSJ blog)

Forbes blog slams NYT blog for advertising on non-digital billboard (after reading about it in WSJ blog)

In another sign that digital out-of-home is starting to percolate into the general consciousness, a Forbes.com blog posted earlier this week took another tech blog to task for advertising on a billboard, "but not the digital kind." In a roundabout...

The top 10 digital signage trends for 2012, Pt. I (Commentary)

The top 10 digital signage trends for 2012, Pt. I (Commentary)

It's time once again for digital signage expert Keith Kelsen's predictions for the top trends of the coming year.

5 Things: Five questions to ask before buying a digital billboard

5 Things: Five questions to ask before buying a digital billboard

A digital billboard executive gives advice on picking the right manufacturer.

Preparing for cannon fire

Preparing for cannon fire

Sometimes, "look before you leap" translates to the digital billboard business as well.

Trends point to continued growth for digital billboards

Trends point to continued growth for digital billboards

Digital billboards are a wonderful success story. In just 10 years, digital billboards have gone from introduction to widespread acceptance by billboard operators, advertisers and local zoning authorities. There now are more than 2,500 digital billboards in the United States.

And they're off! Screach takes digital signage to the races (Video)

And they're off! Screach takes digital signage to the races (Video)

Screenreach enabled passersby to turn their smartphones into video game controllers in this DOOH deployment.

Watch DOOH on TV (Video)

Watch DOOH on TV (Video)

Domino's and Verizon are using digital signage in their latest ad campaigns.

Digital billboards used in multistate FBI manhunt (Video)

Digital billboards used in multistate FBI manhunt (Video)

Digital billboards in a dozen southern states were used by the FBI in an effort to apprehend a wanted man.

It's a very Twitter Christmas in Piccadilly Circus

It's a very Twitter Christmas in Piccadilly Circus

A Twitter-based promotion for Coca-Cola Great Britain offers lessons for DOOH/social media integration.

Commentary: Studies confirm safety of digital billboards

Commentary: Studies confirm safety of digital billboards

Since digital billboards hit the scene, questions about driver safety have abounded, but the data shows them to be safe.

Survey says: Most Americans favor digital billboards

Survey says: Most Americans favor digital billboards

A new survey commissioned by the Outdoor Advertising Association of America suggests that a significant majority of U.S. adults think digital billboards are helpful, not dangerous.

Are small towns the big market for digital billboards?

Are small towns the big market for digital billboards?

The director of Watchfire Digital Outdoor talks about how small town digital billboard operators are taking on traditional media and thriving.

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