Each year, the world of digital advertising transforms. The truth is that it's transforming all the time, but taking stock each year is a convenient way to mark milestones and speculate on where the digital signage industry is headed.
Customers are watching more video than ever before, especially on the go. Companies can take advantage of DOOH to both inform and retain customers.
March was a big month for Digital Signage Today, as we saw trends, innovation and informational digital signage dominate the top stories of the month. One top story covered an installation at the Crazy Horse memorial to commemorate the legacy of the Native American tribes of North America.
It's a competition with the couch. And, the competitor is fierce. Professional sports teams and venues are continuing to compete with inanimate objects in the average sports' fan's house: the couch and the home entertainment system. To compete with the couch, digital signage needs to be a big part of arena's strategy.
A lot can happen in a decade. Since Watchfire Signs made its first foray into digital billboards in 2007, the company has noticed a lot of changes in the industry. It's time to take a look at some of these major changes.
Last week, the NFL kicked off the 2016 season with a game between the Carolina Panthers and the Denver Broncos, which the Broncos narrowly won by 21 points to the Panther's 20 points.
It's time to look back at the most-read articles and blog posts on Digital Signage Today from the previous month, recapping the biggest news headlines in August.
For those of us in the digital display business, it's easy to understand why things like dynamic and conditional content are revolutionizing the outdoor advertising industry.
Digital signage is playing an integral role at the 2016 Rio de Janeiro Games unlike anything seen before at a large-scale sporting event.
Breakthroughs in methods of display-panel production have led to a considerable decline in cost and are predicted to positively affect digital signage market trends.
For school children, summer can mean long days at the pool or beach, playing outdoors, perhaps a family vacation or a variety of summer academic programs. For low-income school children, summer can mean too much time away from the classroom.
LED signs are more than just a showcase of vibrant, colorful and attention-getting advertising. With software that is intuitive and highly programmable, sign owners can experience message scheduling that can be customized to their daily, or even minute-to-minute needs.
In our connected age, businesses need to work smarter to grab customers' attention. One way to do this is with digital signage in outdoor environments to interact with consumers.
Digital signage advertising has been used in restaurants, gas stations, retail stores and in the lobbies of businesses and hotels for quite a few years. Now in 2016 new creative and unexpected uses of digital signs are popping up all the time. Here are some of the more unexpected places you'll find digital signage advertising today.
Digital billboards have been around for more than a decade now, so this outdoor advertising company GM is always surprised when he reads or hears comments bashing digital billboards as risky or too expensive. The truth is, he says, digital billboards can be a great investment — in the right location.
Imagine driving down the highway in your Toyota when you notice the digital billboard off to the right change its message to tell you a Chevy Malibu gets better gas mileage than your Camry. That's the kind of impression digital signage delivers.
One-size-fits-all messaging simply doesn't work anymore. How can digital billboards and digital signage increase consumer loyalty as well as advertisers' bottom lines?
It's time for our monthly look back at the most-read articles and blog posts on Digital Signage Today in the previous month, recapping the biggest news headlines of December.
For many operators, the digital billboard business is new territory. Whether you own the first digital billboard in your area, or are starting with a new digital board in an already established market, rate setting is at the very heart of your success.
The ICX Symposium in Atlanta later this month will feature a session featuring an Intel executive addressing the transformation of retail through responsive stores. ICX Association Executive Director Scott Slucher interviewed him about the interplay of tech and CX.