Doug Reifschneider, Pita Pit vice president of marketing, discusses the challenges of making the right technology choice for your fast casual brand.
For billboard operators who want to increase their digital advertising reach, the 2017 tax reform package offers big reasons to expand.
When looking at an opportunity, and for the purposes of this exercise, the opportunity is a large format visual solution, the key to eliminating wasted time and effort is to determine at least two project parameters before starting the design: timeline and budget.
The FIFA World Cup made up for its lack of commercial breaks by using in-venue LED displays to reach TV viewers.
If you want your digital signage advertising to be successful this year, you need to know your audience, your engagement goals and your platform.
Each year, the world of digital advertising transforms. The truth is that it's transforming all the time, but taking stock each year is a convenient way to mark milestones and speculate on where the digital signage industry is headed.
Customers are watching more video than ever before, especially on the go. Companies can take advantage of DOOH to both inform and retain customers.
March was a big month for Digital Signage Today, as we saw trends, innovation and informational digital signage dominate the top stories of the month. One top story covered an installation at the Crazy Horse memorial to commemorate the legacy of the Native American tribes of North America.
It's a competition with the couch. And, the competitor is fierce. Professional sports teams and venues are continuing to compete with inanimate objects in the average sports' fan's house: the couch and the home entertainment system. To compete with the couch, digital signage needs to be a big part of arena's strategy.
A lot can happen in a decade. Since Watchfire Signs made its first foray into digital billboards in 2007, the company has noticed a lot of changes in the industry. It's time to take a look at some of these major changes.
Last week, the NFL kicked off the 2016 season with a game between the Carolina Panthers and the Denver Broncos, which the Broncos narrowly won by 21 points to the Panther's 20 points.
It's time to look back at the most-read articles and blog posts on Digital Signage Today from the previous month, recapping the biggest news headlines in August.
For those of us in the digital display business, it's easy to understand why things like dynamic and conditional content are revolutionizing the outdoor advertising industry.
Digital signage is playing an integral role at the 2016 Rio de Janeiro Games unlike anything seen before at a large-scale sporting event.
Breakthroughs in methods of display-panel production have led to a considerable decline in cost and are predicted to positively affect digital signage market trends.
For school children, summer can mean long days at the pool or beach, playing outdoors, perhaps a family vacation or a variety of summer academic programs. For low-income school children, summer can mean too much time away from the classroom.
LED signs are more than just a showcase of vibrant, colorful and attention-getting advertising. With software that is intuitive and highly programmable, sign owners can experience message scheduling that can be customized to their daily, or even minute-to-minute needs.
In our connected age, businesses need to work smarter to grab customers' attention. One way to do this is with digital signage in outdoor environments to interact with consumers.
Digital signage advertising has been used in restaurants, gas stations, retail stores and in the lobbies of businesses and hotels for quite a few years. Now in 2016 new creative and unexpected uses of digital signs are popping up all the time. Here are some of the more unexpected places you'll find digital signage advertising today.
Digital billboards have been around for more than a decade now, so this outdoor advertising company GM is always surprised when he reads or hears comments bashing digital billboards as risky or too expensive. The truth is, he says, digital billboards can be a great investment — in the right location.
Imagine driving down the highway in your Toyota when you notice the digital billboard off to the right change its message to tell you a Chevy Malibu gets better gas mileage than your Camry. That's the kind of impression digital signage delivers.
One-size-fits-all messaging simply doesn't work anymore. How can digital billboards and digital signage increase consumer loyalty as well as advertisers' bottom lines?
It's time for our monthly look back at the most-read articles and blog posts on Digital Signage Today in the previous month, recapping the biggest news headlines of December.
For many operators, the digital billboard business is new territory. Whether you own the first digital billboard in your area, or are starting with a new digital board in an already established market, rate setting is at the very heart of your success.
The ICX Symposium in Atlanta later this month will feature a session featuring an Intel executive addressing the transformation of retail through responsive stores. ICX Association Executive Director Scott Slucher interviewed him about the interplay of tech and CX.
'The world's largest ever advertising campaign,' landed in Times Square as out-of-home advertisers and communications agencies around the globe marshaled assets for Project Everyone, aiming to share the United Nations' Sustainable Development Goals with 7 billion people over seven days.
Contractors know that a two-by-four is usually smaller than its name would indicate, still, as an industry standard consumers know what to expect. Unfortunately, in the LED sign industry there is no uniform, standard size for sign modules.
A U.K. animal shelter earlier this year launched a clever digital out-of-home activation that saw an on-screen dog following passersby around an East London mall, going from screen to screen as people neared each digital signage display.
On the 14th anniversary of the Sept. 11, 2001, terrorist attacks, the digital out-of-home and out-of-home sectors continue to commemorate the fateful events of that day.
Baton Rouge, Louisiana-based outdoor advertising giant Lamar Advertising Co. today announced it is dedicating space on its digital billboards nationwide to commemorate the 10th anniversary of Hurricane Katrina.
Coca-Cola collaborated with Posterscope, Clear Channel, ICUC and Google to produce a very personalized digital out-of-home campaign earlier this year in Times Square.
Civil authorities are increasingly turning to digital signage, digital billboards and the range of digital out-of-home to communicate vital information to the public.
The permitting process for digital signage billboards and LED signs is a necessary part of any sign company's operations, and it can be a tough road to navigate. Here are three keys to navigating that path.
Keeping pace with new technology, a growing number of states are adopting lighting standards for digital billboards and outdoor digital signage that assure legibility while preventing glare.
Affordable, dynamic marketing and promotional campaigns are blending print and digital signage.
It's time for a look back at the most-read articles and blog posts on Digital Signage Today in May, recapping the biggest news headlines of the month.
A youth art project combining digital signage and provocative slogans and imagery sparked mystery and controversy in Albuquerque, New Mexico.
The first day of summer is just weeks away, and it's coming in hot — but digital signage can help keep the summer heat at bay with cool customer experiences. Whether it's advertising for an umbrella or a rain slicker on a cloudy day, or serving up sodas on a scorcher, digital signage and digital out-of-home has it covered.
The importance of digital signage security has rarely been made more graphically clear than it was last week in Atlanta, when hackers replaced a digital billboard's regularly scheduled programming with a full moon. And no, I don't mean a picture of Earth's largest satellite.
TOMS Shoes is known as much for its philanthropic bent as for its casual slip-on shoes, but the shoemaker is taking that bent another step further with this year's #WithoutShoes campaign — and digital signage is helping the campaign get off on the right foot.
McDonald's U.K. recently launched a digital signage ad campaign in the U.K. to promote the 10th anniversary there of its McDonald's Monopoly campaign running in partnership with Monopoly game maker Hasbro.
Out-of-home and digital out-of-home working together for nationwide two-year PSA campaign targeting millennials for National Parks Service anniversary.
Lamar Advertising Co. displaying real-time scores and live tweets on digital signage in the home markets of surviving teams and venue location markets for this year's NCAA Men's Basketball Championship tournament.
After the passing of Leonard Nimoy, the actor who made Mr. Spock a household name, digital billboards around the Atlanta area paid tribute to the late pop culture icon.
In an inventive digital signage and augmented reality branding engagement, commuters got to see how they'd look in their very own Skoda Fabia on the big screen at London's Waterloo Station.
With 65 percent-plus of the U.S. population smartphone-armed and dangerous, mobile technology has transformed the way people interact with the world and each other — and how brands engage with consumers who are, more than ever, on the go.
Digital billboard expert looks at trends that will shape outdoor digital signage and digital billboard advertising in the year ahead.
Alan Brawn, Partner at Brawn Consulting, looks forward to the Digital Signage Expo 2015 this March in Las Vegas.
A digital billboard in a busy intersection in Kenya tells (mostly bad) jokes in an award-winning digital signage campaign for Sprite.
The out-of-home advertising industry, both static and digital, is partnering with some of America's top art museums to take America's greatest art to the public.
The NFL's digital signage scoreboard arms race continues, with the Jacksonville Jaguars now claiming the title of 'world's largest.'
Can the growth of digital billboards in the out-of-home advertising space help small businesses and nonprofit agencies?
Landmark Dept. of Transportation study shows digital billboards pose no safety risk to passing motorists.
The International Sign Association talks about the effort to overturn the Windy City's moratorium on on- and off-premise EMCs.
Global brand Lurpak cooked up a digital out-of-home and experiential campaign in London's Waterloo station.
Outdoor advertising firm proposing legislation creating 'digital district' in Philadelphia's Center City.
Digital billboards are helping the smash movie take off in Australia with a proximity-based DOOH campaign.
The holiday shopping season is over, and many businesses are heading into one of their slowest seasons of the year. Holiday shopping bills and nasty weather are powerful motivators to keep customers at home for the next couple of months.
Digital out-of-home plays a big role in most of the campaigns shortlisted for Best Consumer Campaign in this year's awards.
Digital billboard ads respond to jets flying overhead, and delivery drivers below.
Tide is cleaning up with groundbreaking new social media and digital billboard campaign.
Again this year, digital billboard operators can benefit from a government program designed to stimulate the economy. The American Taxpayer Relief Act, reinstated by Congress earlier this year, gives business owners the opportunity to lower their taxable income and free...
The famous floating giant Rubber Duck is appearing on digital signage LED screens across China for Beijing Design Week.
An ad campaign integrates out-of-home, digital out-of-home and social media to drive home the medium's reach.
Neither snow, nor rain, nor heat can keep a well-built outdoor display from delivering your message.
Churchill Downs is set to install what it says will be the biggest HD LED digtial signage video board in the world.
Digital signage billboards in London featured bespoke content aimed at Mini drivers in a novel integrated campaign.
Coca-Cola continues its string of successful digital signage deployments around the globe.
They may not be able to get your cat out of a tree, but digital billboards are taking on a superheroic role across the U.S.
Are they really foolproof? I think so. They work because they are common sense.
Digital billboards across the country led viewers in refrains of 'The Star-Spangled Banner' over the holiday weekend.
In the latest and greatest example of a real-life digital signage don't, a digital billboard repairman turned a city square into an X-rated movie theater last week in China when he apparently accidentally streamed a steamy sex scene on the...
I have noticed an interesting trend in digital billboard sales so far this year. While 19mm/20mm bulletins have traditionally been the overwhelming favorite and the lower resolution optimized product is still extremely popular for longer reads, there has been a surge in orders for high-resolution 16mm displays in the billboard market.
A neuroscientific study of emotional responses to outdoor advertising validates the medium's impact and engagement.
Newer LED signs are higher-resolution and more energy-efficient than signs even just a few years old.
Lessons gleaned from the articles readers were most interested in during the month of April.
I recently returned from ISA 2013 Expo in Las Vegas and wanted to share with you some of my observations. The show was a huge success and broke several records for attendance, exhibit hall space and number of exhibitors.
Digital billboards in Boston playing a key role in keeping the public informed in a time of crisis.
Digital billboards lend a helping hand in Boston and from across the country.
Jewelry store's digital billboard helps catch crooks who robbed store, and helps motivate potential purchases.
The auto industry has been abuzz lately with the long anticipated release of the second phase of the National Auto Dealers Association's study on Factory Image Programs in the auto industry. Many dealers have complained for years that Original Equipment...
Digital signage billboards are alerting drivers to the oncoming blizzard threat and a traffic curfew in Massachusetts.
Taco Bell again selected digital signage solution provider Aerva Inc. to launch the social media and digital out-of-home campaign for this year’s new product launch of its Cool Ranch Doritos Locos Tacos. The campaign integrates digital signage and social media,...
What digital signage news was everyone most interested in over the last month? Here it is.
Digital billboards, if used properly, can engage a community.
Boston and Baltimore smack talk each other via digital signage ahead of AFC Championship game ... and after.
Last year, I had the pleasure of talking with dozens of digital billboard operators throughout the United States. With more than 250 independent operators as customers, I often hear about the challenges operators face and best practices they employ to...
Clever digital signage campaign lets people submit tongue-in-cheek 'Bleachable Moments' on digital billboards in Las Vegas.
Small businesses are the cornerstone of the economy, employing nearly 60 percent of the private workforce and generating 39 percent of the U.S. gross domestic product, according to the U.S.
As billboard operators convert static faces to digital, a key question is often how best to optimize to the perfect number of advertiser "slots." For someone new to the digital medium, the ideal rotation — six to eight advertiser slots...
Twitter interactivity is turning digital billboards into digital scoreboards for this year's World Series.
In recent years, tax laws have been very favorable for billboard operators who want to invest in digital billboards, and 2012 is no different. Congress reinstated the bonus depreciation deduction and Sec. 179 expensing limits, providing a favorable expensing climate...
We're often asked if LED message centers are eco-friendly. Business owners know that green products are more than just good for the planet.
Another video popped up on YouTube recently showing the digital signage in Times Square getting taken over by hackers and used to display an unsettling — and for those of us of a certain age, oddly familiar — image: Of course, the signage wasn't really hacked; the video is part of an attempt at viral marketing for a new TV series on A&E.
Digital billboards back in the news, and not in a good way.
We talk with hundreds of billboard operators across the country every year, and one of the most common questions we're asked is how to set advertising rates for digital billboards. We love it when we're asked this question, because we...
One QSR operator showed a 10 percent sales increase after installing exterior digital signage.
A digital billboard expert offers advice for those thinking about deploying the DOOH advertising displays.
Motion-tracking digital signage enables virtual fetch in Columbus Circle subway station.
As we get further into the new year, companies are still looking at ways to increase sales and exposure. Many will turn to various new forms of advertising while ignoring one of the most efficient and powerful marketing tools available:...
Digital signage is helping the city bring life back to the urban core.
Denver company uses digital billboard to solicit public opinion on who should play QB for the city's NFL team.
Here are some of the highlights from February's digital signage news.
Lately I have noticed a digital billboard trend that has pleasantly surprised me: small markets succeeding with digital billboards. It would seem to go against conventional wisdom for a small-market digital board to be able to net two to three...
Local businessmen and football fans use digital billboard to push for, and then pull for, Denver QB Tim Tebow.
Forbes blog slams NYT blog for advertising on non-digital billboard (after reading about it in WSJ blog)
In another sign that digital out-of-home is starting to percolate into the general consciousness, a Forbes.com blog posted earlier this week took another tech blog to task for advertising on a billboard, "but not the digital kind." In a roundabout...
It's time once again for digital signage expert Keith Kelsen's predictions for the top trends of the coming year.
A digital billboard executive gives advice on picking the right manufacturer.
Sometimes, "look before you leap" translates to the digital billboard business as well.
Digital billboards are a wonderful success story. In just 10 years, digital billboards have gone from introduction to widespread acceptance by billboard operators, advertisers and local zoning authorities. There now are more than 2,500 digital billboards in the United States.
Screenreach enabled passersby to turn their smartphones into video game controllers in this DOOH deployment.
Domino's and Verizon are using digital signage in their latest ad campaigns.
Digital billboards in a dozen southern states were used by the FBI in an effort to apprehend a wanted man.
A Twitter-based promotion for Coca-Cola Great Britain offers lessons for DOOH/social media integration.
Since digital billboards hit the scene, questions about driver safety have abounded, but the data shows them to be safe.
A new survey commissioned by the Outdoor Advertising Association of America suggests that a significant majority of U.S. adults think digital billboards are helpful, not dangerous.
The director of Watchfire Digital Outdoor talks about how small town digital billboard operators are taking on traditional media and thriving.