4 digital advertising trends to watch

4 digital advertising trends to watch

Each year, the world of digital advertising transforms. The truth is that it's transforming all the time, but taking stock each year is a convenient way to mark milestones and speculate on where the digital signage industry is headed.

Capitalizing on OOH viewing experience to retain customers

Capitalizing on OOH viewing experience to retain customers

Customers are watching more video than ever before, especially on the go. Companies can take advantage of DOOH to both inform and retain customers.

Digital signage 5 for 5: March edition

Digital signage 5 for 5: March edition

March was a big month for Digital Signage Today, as we saw trends, innovation and informational digital signage dominate the top stories of the month. One top story covered an installation at the Crazy Horse memorial to commemorate the legacy of the Native American tribes of North America.

4 ways digital signage can transform sports' arena experience

4 ways digital signage can transform sports' arena experience

It's a competition with the couch. And, the competitor is fierce. Professional sports teams and venues are continuing to compete with inanimate objects in the average sports' fan's house: the couch and the home entertainment system. To compete with the couch, digital signage needs to be a big part of arena's strategy.

Looking back: A decade of digital billboards

Looking back: A decade of digital billboards

A lot can happen in a decade. Since Watchfire Signs made its first foray into digital billboards in 2007, the company has noticed a lot of changes in the industry. It's time to take a look at some of these major changes.

Digital signage fires up football night

Digital signage fires up football night

Last week, the NFL kicked off the 2016 season with a game between the Carolina Panthers and the Denver Broncos, which the Broncos narrowly won by 21 points to the Panther's 20 points.

August's Top 5 digital signage headlines

August's Top 5 digital signage headlines

It's time to look back at the most-read articles and blog posts on Digital Signage Today from the previous month, recapping the biggest news headlines in August.

Promotion and performance: Stories from the digital billboard revolution

Promotion and performance: Stories from the digital billboard revolution

For those of us in the digital display business, it's easy to understand why things like dynamic and conditional content are revolutionizing the outdoor advertising industry.

Spotlight on digital signage at the 2016 Rio Olympics

Spotlight on digital signage at the 2016 Rio Olympics

Digital signage is playing an integral role at the 2016 Rio de Janeiro Games unlike anything seen before at a large-scale sporting event.

What's driving the digital signage market trends?

What's driving the digital signage market trends?

Breakthroughs in methods of display-panel production have led to a considerable decline in cost and are predicted to positively affect digital signage market trends.

Digital billboards stress keeping kids learning, safe and healthy this summer

Digital billboards stress keeping kids learning, safe and healthy this summer

For school children, summer can mean long days at the pool or beach, playing outdoors, perhaps a family vacation or a variety of summer academic programs. For low-income school children, summer can mean too much time away from the classroom.

Digital advertising at the speed of technology

Digital advertising at the speed of technology

LED signs are more than just a showcase of vibrant, colorful and attention-getting advertising. With software that is intuitive and highly programmable, sign owners can experience message scheduling that can be customized to their daily, or even minute-to-minute needs.

Choosing the right technology to fit your outdoor digital signage needs

Choosing the right technology to fit your outdoor digital signage needs

In our connected age, businesses need to work smarter to grab customers' attention. One way to do this is with digital signage in outdoor environments to interact with consumers.

Digital signage advertising pops up in unexpected spots

Digital signage advertising pops up in unexpected spots

Digital signage advertising has been used in restaurants, gas stations, retail stores and in the lobbies of businesses and hotels for quite a few years. Now in 2016 new creative and unexpected uses of digital signs are popping up all the time. Here are some of the more unexpected places you'll find digital signage advertising today.

Digital billboards in the right locations drive big revenue

Digital billboards in the right locations drive big revenue

Digital billboards have been around for more than a decade now, so this outdoor advertising company GM is always surprised when he reads or hears comments bashing digital billboards as risky or too expensive. The truth is, he says, digital billboards can be a great investment — in the right location.

Digital signage tells you you're driving the wrong car

Digital signage tells you you're driving the wrong car

Imagine driving down the highway in your Toyota when you notice the digital billboard off to the right change its message to tell you a Chevy Malibu gets better gas mileage than your Camry. That's the kind of impression digital signage delivers.

Using digital to its potential wins customers over and over again

Using digital to its potential wins customers over and over again

One-size-fits-all messaging simply doesn't work anymore. How can digital billboards and digital signage increase consumer loyalty as well as advertisers' bottom lines?

The DST Top 5: December's top digital signage headlines

The DST Top 5: December's top digital signage headlines

It's time for our monthly look back at the most-read articles and blog posts on Digital Signage Today in the previous month, recapping the biggest news headlines of December.

Learn the basics of digital billboard rate setting

Learn the basics of digital billboard rate setting

For many operators, the digital billboard business is new territory. Whether you own the first digital billboard in your area, or are starting with a new digital board in an already established market, rate setting is at the very heart of your success.

ICX Symposium: Intel talks the responsive revolution in retail

ICX Symposium: Intel talks the responsive revolution in retail

The ICX Symposium in Atlanta later this month will feature a session featuring an Intel executive addressing the transformation of retail through responsive stores. ICX Association Executive Director Scott Slucher interviewed him about the interplay of tech and CX.

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