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The most common tendency with retailers is to simply give the facts about a product or service without really telling a story about them. Panelists at the ICX Summit addressed this topic and how to create profitable narratives.
Sponsored by: Mood Media
Amazon's success proves that those who understand their customers at a deep level will win. At a panel at the recent ICX Summit, Eric Schongalla, manager of retail systems at Carhartt, and Roger Starkweather, senior VP of sales and experiences at OpenEye Global, discussed how businesses can utilize data analytics and personalization.
Sponsored by: Interactive Customer Experience Summit (ICX Summit), Omnivex
Retailers are starting to bridge the gap between physical and digital to create phygital solutions. Two panelists spoke about this development at this year's ICX Summit.
Couldn't make the CONNECT Mobile Innovation Summit? Catch the highlights with this video.
From an Under Armour installation that tests athletic ability to a Warby Parker photo booth experience, interactive customer experience was the order of the day at the inaugural Interactive Customer Experience Summit, held June 28-30 at the Sofitel Chicago Water Tower.
A digital signage experience firm recently released this video of an interactive map it has developed for the Ohio-based amusement park King's Island.
The luxury brand is debuting its new store, featuring "connected walls" and high-tech dressing rooms.
This year at NRF 2014, Xomni partnered with Magnetic3D to provide a 3D experience for retail.
Sport Chek's new flagship store in the West Edmonton Mall provides consumers with access to world leading digital technology, an unparalleled array of leading brands and products, and a personalized shopping experience that connects consumers to the sports they are passionate about like never before.
Intel's Ravi Sirigineedi shows off the interactive digital signage and retail concept at this year's NRF BIG Show. The machine allows consumers to both buy sodas and play video games for gifts.
Retail marketing firm Two West produced this award-winning piece for Sprint's in-store digital signage. It's an engaging spot, apparently modeled after a visually similar, award-winning Chipotle campaign, "Back to the Start."
Edward Crowley of One Source Interactive talks about the check-in kiosk his company supplied for the Customer Engagement Technology World show in New York City.
Now this is a boo-tiful example of a novel digital signage implementation. St. Louis-based Pale Night Productions specializes in haunted house special effects and has combined digtial signage video screens and media players with real-space effects to create some spooktacular haunted house effects.
A new kiosk/digital sign from Lo-K can show customers the way to specific products as well as perform many other functions.
Watch this exclusive presentation from GlobalShop 2009 featuring Brian Ardinger, Chief Marketing Officer at Nanonation. In today's market you need to figure out how to go above and beyond customer expectations to keep customers coming back. You can also download the companion slides.
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