Blockchain, blockchain, blockchain...the word is almost inescapable in today's media frenzied world. The technology has the capability to bring enormous changes to the way global business is conducted, but how will it affect outdoor advertising?
When Polaris discovered its retail experience fell short, it turned to interactive digital signage to craft a more successful experience for customers of its sports' vehicles.
Digital signage for car parking facilities is a relatively untouched goldmine, brimming with the potential to enhance the customer experience, exploit new advertising and revenue generating opportunities and improve car park security.
The FDA recently put its foot down on menu labeling regulations for restaurant chains with 20 or more stores. Although many restaurateurs have dreaded this day, it presents a key opportunity for digital menu board innovation and improving customer experience. It's about transparency.
Each year, the world of digital advertising transforms. The truth is that it's transforming all the time, but taking stock each year is a convenient way to mark milestones and speculate on where the digital signage industry is headed.
It's no secret that an average citizen usually isn't thrilled to visit a government office. Between confusing requirements and long wait times, it can be a frustrating experience. Digital signage, however, can help make government services "great again" by offering information, reducing wait times and recovering the vision.
Many different types of organizations of all sizes are now using digital signage to engage and inform their employees and visitors. Some are using it to great effect, while others don’t see any appreciable improvement in communications. There are many ways to succeed at digital signage. And a few very clear ways to fail.
In the digital signage industry, it's easy to get lost in a sea of various displays, software packages and media players. It can all start to blend together after a while. The key is to analyze the underlying trends.
It's not every day a show comes crashing through a crack in the wall, but Ecco aimed to make that happen with an augmented reality campaign promoting its Scinapse sneaker line. The company teamed up with JCDecaux to deploy an interactive AR game in MTR Central Station in Hong Kong.
Restaurants are deploying menu boards in greater numbers to improve customer experience and change content on the fly. However, it can still be a struggle to keep the menu content fresh to meet customer expectations. A panel at the Restaurant Franchising and Innovation Summit in Louisville discussed how to mix up the menu.
Digital signage, online ordering and loyalty apps have all transformed the restaurant vertical in different ways. At a panel entitled, "I'll take digital to go," at the Restaurant Franchising and Innovation Summit, three panelists addressed a few key ways digital is transforming restaurant operations.
You've gotten feedback from surveys, a walkthrough audio and so on on your digital signage content. But what do you do with this information? A good idea is to create some longtail campaigns based on the customer's feedback.
Digital menu boards, kiosks, online ordering and loyalty programs are just a few technologies that are making their debut in restaurants. During a panel at the Restaurant Franchising and Innovation Summit, panelists discussed how to get your restaurant tech ready.
Spencer Rubin, founder and managing partner, Melt Shop; Carin Stutz, COO and executive vice president Red Robin; and Doug Hogrefe, a partner at 4 Top Hospitality, offered their secrets to conquering operational costs.
Many restaurant franchisors want to push out a new technology such as mobile ordering or menu boards, but they might run into difficulty getting their franchisees on board. At the Restaurant and Franchising Summit, franchisees shared their perspectives.
It can be difficult to know if your digital signage idea is ready for production or if it should go through a few prototype stages. If you answer a few questions, however, you can gain an overall idea of whether you are ready to make the jump.
If your business uses digital signage, the last thing you want is for your customer to say, "no, not interested," when they see your advertising, especially on an expensive display.
As self-serve kiosks become more interactive, retailers are finding new opportunities to target digital media messages to consumers and in some cases, reap advertising revenues. Pursuant Health is a key example with its 3,500 health screening kiosks.
Readers of Digital Signage Today had their sights set on interesting, innovative digital signage last month, as the top stories covered topics ranging from design principles for awesome digital signage to augmented reality delivering brand new restaurant experiences.
Your digital signage success hinges on creating a unique user experience for customers. There is a way you can take all the components of digital signage and use them to attract audiences, if you follow these five tips.