Digital signage empowers transits, but must tackle cybersecurity and privacy issues

Digital signage empowers transits, but must tackle cybersecurity and privacy issues

With smart city initiatives expanding, city planners are paying more attention to the capabilities of interactive kiosks and digital signage in public spaces, including major transportation hubs. These devices are improving quality of life, but cybersecurity and privacy concerns remain.

How to save money and time on large format displays

How to save money and time on large format displays

When looking at an opportunity, and for the purposes of this exercise, the opportunity is a large format visual solution, the key to eliminating wasted time and effort is to determine at least two project parameters before starting the design: timeline and budget.

Taco Bell delivers interactive digital experiences

Taco Bell delivers interactive digital experiences

Taco Bell's digital journey boasts a clever and concise name: All Access. But its definition and reach defy its moniker as it's about giving guests at its 6,875 restaurants an all-access pass to the brand.

FIFA World Cup 2018: How stadium advertising reached home TV viewers

FIFA World Cup 2018: How stadium advertising reached home TV viewers

The FIFA World Cup made up for its lack of commercial breaks by using in-venue LED displays to reach TV viewers.

Top 5 digital signage stories: June 2018

Top 5 digital signage stories: June 2018

Readers of Digital Signage Today kicked off the summer by reading stories on smart cities, corporate communication and how to measure digital signage ROI.

The best content is local

The best content is local

Some thought needs to be put into localizing messages for each specific location. What do these people need to know? What will engage and interest them?

DOOH campaigns deliver better sporting experiences

DOOH campaigns deliver better sporting experiences

Sporting venues have been using displays for a while now to showcase the scores and capture big plays. Some venues, however, are beginning to look at other ways to use digital signage to build up fan engagement and excitement. They can do this with dynamic social media content, better analytics and clearly defined objectives.

3 ways cloud-based CMS can boost customer experience

3 ways cloud-based CMS can boost customer experience

Many companies are beginning to utilize cloud-based content management solutions to manage their digital signage content. In some cases, a cloud-based system can deliver not just better content but also a better customer experience through greater control, dynamic capabilities and easier rollout.

Human imaging tech about to revolutionize digital signage

Human imaging tech about to revolutionize digital signage

Biometric identification represents one of the most promising technologies for digital signage, self-service kiosks, thanks to the speed by which sensors are able to identify users.

Love's, Sodexo share digital signage, kiosk lessons

Love's, Sodexo share digital signage, kiosk lessons

Given the customer benefits that kiosks and digital signage can deliver for retailers, the challenges that oftentimes accompany these deployments are an acceptable cost. That was the verdict of a pair of retail decision-makers who shared their experiences introducing kiosks and digital signage solutions during the ICX Summit in Dallas.

Augmented reality bus shelter boosts awareness for TV show

Augmented reality bus shelter boosts awareness for TV show

It's no surprise that it can be difficult to draw a consumer's eye away from their cell phone, especially when they are out and about. One way advertisers are attempting to stand out is by integrating augmented reality elements into their displays.

5 ways digital signage can help retailers retain customers

5 ways digital signage can help retailers retain customers

Big legacy brands like Sears and JC Penny are dramatically scaling back their storefront presence, while retailers like Toys R Us are shuttering altogether. Retailers, however, can get back on their feet and retain foot traffic by using innovative digital signage.

LinkNYC delivers better quality of life with digital signage, Wi-Fi

LinkNYC delivers better quality of life with digital signage, Wi-Fi

Link shared its feedback on how its digital signage kiosks aren't just providing services, they are also boosting quality of life for residents

ICX Summit exhibitors display tech innovation

ICX Summit exhibitors display tech innovation

One of the highlights of this year's ICX Summit in Dallas was the wealth of innovation on display at the ICX Discovery Zone, where attendees received hands-on demonstrations of customer engagement technology.

Digital signage shouldn't neglect employee engagement

Digital signage shouldn't neglect employee engagement

When businesses think about digital signage, they often think of it as a customer-facing tool, not a tool to engage employees. The reason for this is that most companies don't realize just how disengaged today's employee really is. Less than a third of US workers are engaged at work.

AUO acquires ComQi to address market demands

AUO acquires ComQi to address market demands

A recent major digital signage acquisition aims to address a key market concern: the need for a one stop digital signage solution.

How to deliver dynamic creative content

How to deliver dynamic creative content

Originally used in display advertising, dynamic creative is simply another term for personalized content, where the content of an ad is matched to the active audience, condition or mindset

3 ways airports fly high with digital signage

3 ways airports fly high with digital signage

With customer experience remaining the primary focus, airports are capitalizing on the opportunities to provide efficient messaging. Airport are using digital signage in particular to entertain, inform and engage with guests.

3 ways digital signage can improve communication at the workplace

3 ways digital signage can improve communication at the workplace

It's easy for your employees to forget important work emails. Perhaps a better way to get your employees to notice your messages is with digital signage.

Smart cities deliver improved quality of life

Smart cities deliver improved quality of life

Cities around the globe are adopting smart technologies. New York City, for example, deployed Link NYC kiosks, which offer Wi-Fi services and advertisements to residents. Services such as these aren't just boosting Wi-Fi, they are also delivering improved quality of life.

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