Much is said about digital signage being a must have for businesses, but there's very little discussion about how digital signage advertising actually influences consumer behavior. However, new research reveals key insights into customer's preferences with digital signage advertising.
To increase guest satisfaction, give them access to digital signage.
Valentine's Day is over, but retailers now have to ramp up for Easter. It can be difficult, however, to unload decorations and place them throughout the store. One way retailers can save time is by using digital decorations.
Retailers are in a constant state of intense competition, not just with each other, but also with online retailers. How can digital signage help give retailers a leg up with customer experience and sales?
5G promises to make it easier for businesses to access cloud technology, enabling faster development of both business and consumer services. Most digital kiosks, meanwhile, have yet to move from 3G to 4G networks.
A sports arena is already an incredibly exciting place. With all that energy, how can digital signage contribute to the fan's excitement and experience? And how can integrators deal with all the issues and challenges that come with digital signage?
Government services do not always have the best reputation, due to poor communication, long wait times and bad customer service. However, government offices can help improve communication, educate users on services and improve customer service with digital signage.
2017 was an innovative year for digital signage, and 2018 promises to have even more going on. Both organizations and the public have embraced the digitalization of…well, everything…and they want more.
Not all digital content is created equal. There a myriad of strategies out there, but it's important to follow these seven basic rules to make your content engaging and interesting.
Christmas is over, but you can still treat yourself on some holiday stories from last month, such as how you can learn from the Star Wars Battlefront 2 public relations nightmare and evaluating digital menu board solutions.
The digital signage landscape is always the same, but also changing at the same time. It is absolutely necessary to stay on the cutting edge of digital signage trends to avoid becoming mere 'background noise.'
In real-estate, buyers and sellers expect up-to-date and engaging content on all communication platforms. This flexibility allows agents to update their listings and announcements in real time. Clever integration of video and touchscreens can assist agents in dynamically showcasing their property range
Every single customer interaction, sales transaction, operations report, and similar electronic record represents a wealth of potentially valuable information that can be used to shape business strategy, enhance customer experience and improve product design.
In 2018, you're stuck in days gone by if you're not incorporating digital signage on your property. As the year begins, it's time to make some digital signage resolutions.
Customers are watching more video than ever before, especially on the go. Companies can take advantage of DOOH to both inform and retain customers.
EA Games faced a whirlwind of controversy when its fans discovered Darth Vader was a microtransaction in the game, "Star Wars Battlefront 2." This situation offers a key lesson for brands: engage your customers in a conversation before the Death Star blows up.
Sometimes you can pick what looks like the solution with the best price, only to realize there are hidden costs involved.
In order to take full advantage of digital signage during the holidays, retailers need to not get overwhelmed by the rush. Instead, they should work to engage customers and inform employees.
It wasn't so long ago that even the simplest of targeted digital communication seemed far-fetched to many marketing firms. In recent years, the ability of companies to analyze a customer's interactions with online media and tailor their ad experience based on the results has seen incredible technological leaps, especially with digital signage.
There's a lot of buzz in the industry about how voice integration in digital signage may be the next big step forward in how signage is used to interface with customers. And while I don't doubt that voice integration will become much more prominent in the years ahead, as an industry we have some interesting challenges to address.