With smart city initiatives expanding, city planners are paying more attention to the capabilities of interactive kiosks and digital signage in public spaces, including major transportation hubs. These devices are improving quality of life, but cybersecurity and privacy concerns remain.
When looking at an opportunity, and for the purposes of this exercise, the opportunity is a large format visual solution, the key to eliminating wasted time and effort is to determine at least two project parameters before starting the design: timeline and budget.
Taco Bell's digital journey boasts a clever and concise name: All Access. But its definition and reach defy its moniker as it's about giving guests at its 6,875 restaurants an all-access pass to the brand.
The FIFA World Cup made up for its lack of commercial breaks by using in-venue LED displays to reach TV viewers.
Readers of Digital Signage Today kicked off the summer by reading stories on smart cities, corporate communication and how to measure digital signage ROI.
Some thought needs to be put into localizing messages for each specific location. What do these people need to know? What will engage and interest them?
Sporting venues have been using displays for a while now to showcase the scores and capture big plays. Some venues, however, are beginning to look at other ways to use digital signage to build up fan engagement and excitement. They can do this with dynamic social media content, better analytics and clearly defined objectives.
Many companies are beginning to utilize cloud-based content management solutions to manage their digital signage content. In some cases, a cloud-based system can deliver not just better content but also a better customer experience through greater control, dynamic capabilities and easier rollout.
Biometric identification represents one of the most promising technologies for digital signage, self-service kiosks, thanks to the speed by which sensors are able to identify users.
Given the customer benefits that kiosks and digital signage can deliver for retailers, the challenges that oftentimes accompany these deployments are an acceptable cost. That was the verdict of a pair of retail decision-makers who shared their experiences introducing kiosks and digital signage solutions during the ICX Summit in Dallas.
It's no surprise that it can be difficult to draw a consumer's eye away from their cell phone, especially when they are out and about. One way advertisers are attempting to stand out is by integrating augmented reality elements into their displays.
Big legacy brands like Sears and JC Penny are dramatically scaling back their storefront presence, while retailers like Toys R Us are shuttering altogether. Retailers, however, can get back on their feet and retain foot traffic by using innovative digital signage.
Link shared its feedback on how its digital signage kiosks aren't just providing services, they are also boosting quality of life for residents
One of the highlights of this year's ICX Summit in Dallas was the wealth of innovation on display at the ICX Discovery Zone, where attendees received hands-on demonstrations of customer engagement technology.
When businesses think about digital signage, they often think of it as a customer-facing tool, not a tool to engage employees. The reason for this is that most companies don't realize just how disengaged today's employee really is. Less than a third of US workers are engaged at work.
A recent major digital signage acquisition aims to address a key market concern: the need for a one stop digital signage solution.
Originally used in display advertising, dynamic creative is simply another term for personalized content, where the content of an ad is matched to the active audience, condition or mindset
With customer experience remaining the primary focus, airports are capitalizing on the opportunities to provide efficient messaging. Airport are using digital signage in particular to entertain, inform and engage with guests.
It's easy for your employees to forget important work emails. Perhaps a better way to get your employees to notice your messages is with digital signage.
Cities around the globe are adopting smart technologies. New York City, for example, deployed Link NYC kiosks, which offer Wi-Fi services and advertisements to residents. Services such as these aren't just boosting Wi-Fi, they are also delivering improved quality of life.