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When it comes to customer experience technology, a solution that combines both digital signage and kiosk elements can be a slam dunk. Need convincing? Here are just a few reasons why they work so well together.
AREA15 CEO Winston Fisher is passionate about retail development and delivering immersive experiential experiences through AR and storytelling. He shares his insights on why when it comes to retail, story-driven content is king.
Mobile strategies for retail extend beyond the store to the distribution center and private fleets. These include supermarket deli ordering kiosks and buy-on-line-pickup-in-store applications, mobile POS for line busting and more.
Mobile technology is increasingly important to retailers because they need to reach customers where they are.
The winter season is often a post-Christmas doldrum for retailers as consumers are less willing to spend big bucks after an expensive holiday season. However, as Valentine's Day rapidly approaches, retailers have a major opportunity to boost sales once again, and digital signage can help with that task.
Cappasity gives consumers the chance to interact with a 3D image in the retail e-commerce environment, allowing them to view a product from different angles.
Matt Tyler, director of IoT, Wachter, discusses how the network technology integrator identifies the turnkey solution that works to address the challenges retailers face in attracting new customers.
Is 5G overhyped? Panelists at the CES show in Las Vegas don't think so! The speakers acknowledged the frustration that has followed the hype, but this hasn't tarnished their optimism.
Every year, Digital Signage Today takes a look inside the crystal ball to see what lies ahead for the technology. The predictions are not backed up by magic but rather by real end users and expert vendors in the field.
In an ever-changing advertising marketplace, digital signage has been growing at a steady pace over the past several years. Over the past year, the industry has seen many trends come and go; some are more effective than others. It's important to look back on 2019 and think about what has worked and why.
Many CX programs are failing to deliver the results that executives expected and now need to prove they are still worth the investment. To do this, it's worth going back to the basics to put things in perspective.
Thousands of attendees crowded an auditorium at the Jacob K. Javits Convention Center to hear Microsoft CEO Satya Nadella's keynote address on retail digital transformation. Nadella pulled no punches in describing the challenge facing retailers: use data to learn more about consumers, empower employees and create new business models.
Last time, we looked at some general tips to get your audience engaged, but now it's time to drill down into more specific techniques such as telling a story, using attractors and practicing transparency.
Last time, we looked at the top 10 articles and news items posted on 2019 on Digital Signage Today. Now, we are going to turn our attention to the top blogs posted this year, both from other contributors and from Digital Signage Today's editor.
Digital signage is not technology of the future, but is very much the technology of today. However, many people still believe myths about the technology. It's time to debunk these tall tales.
Digital signage can help reduce the pain of standing in lines in multiple ways, whether it is by reducing the line's size in general or finding ways to keep audiences engaged while they wait.
2020 is now upon us, which means its time for our annual tradition of looking back at the top stories of 2019. For this story, we will be looking at the top read articles posted in 2019. These articles covered topics ranging from Circle K and H&M's digital signage to future trends.
Both CBD and marijuana dispensaries have to handle a large amount of customers every day. While this legal industry is fairly young in the states, digital signage can help it grow up quickly with innovative solutions that will revolutionize the entire industry.
Digital signage is increasingly becoming more interactive and responsive, as vendors develop new ways to engage directly with customers whether through basic touchscreen functionality or dynamic content. Some companies are also experimenting with hologram technology to deliver more engaging content.
Digital signage traditionally only delivers pre-made content. . Some companies, however, are realizing the benefit of delivering truly live content through live streaming, such as Tourism North East, which helped lure in skiers with interactive live streamed content.