Digital signage empowers transits, but must tackle cybersecurity and privacy issues

Digital signage empowers transits, but must tackle cybersecurity and privacy issues

With smart city initiatives expanding, city planners are paying more attention to the capabilities of interactive kiosks and digital signage in public spaces, including major transportation hubs. These devices are improving quality of life, but cybersecurity and privacy concerns remain.

Effective digital signage 101

Effective digital signage 101

Before you make the leap into digital signage, you should take into account a few points that will help you start on the right foot out of the gate and ultimately yield the most successful results.

Interactive whiteboards push into new areas

Interactive whiteboards push into new areas

Interactive whiteboards are used for collaborative planning by businesses and organizations. And as collaborative work places have increased, interactive whiteboard technology is finding additional uses.

Top 5 digital signage stories: June 2018

Top 5 digital signage stories: June 2018

Readers of Digital Signage Today kicked off the summer by reading stories on smart cities, corporate communication and how to measure digital signage ROI.

The best content is local

The best content is local

Some thought needs to be put into localizing messages for each specific location. What do these people need to know? What will engage and interest them?

DOOH campaigns deliver better sporting experiences

DOOH campaigns deliver better sporting experiences

Sporting venues have been using displays for a while now to showcase the scores and capture big plays. Some venues, however, are beginning to look at other ways to use digital signage to build up fan engagement and excitement. They can do this with dynamic social media content, better analytics and clearly defined objectives.

3 ways cloud-based CMS can boost customer experience

3 ways cloud-based CMS can boost customer experience

Many companies are beginning to utilize cloud-based content management solutions to manage their digital signage content. In some cases, a cloud-based system can deliver not just better content but also a better customer experience through greater control, dynamic capabilities and easier rollout.

Broadcast studios deliver news with digital signage

Broadcast studios deliver news with digital signage

Broadcast studios have increasingly adopted newer digital signage technologies to deliver a better viewing experience. Even smaller studios are starting to upgrade, such as WFMZ, based in Allentown, Pennsylvania.

Love's, Sodexo share digital signage, kiosk lessons

Love's, Sodexo share digital signage, kiosk lessons

Given the customer benefits that kiosks and digital signage can deliver for retailers, the challenges that oftentimes accompany these deployments are an acceptable cost. That was the verdict of a pair of retail decision-makers who shared their experiences introducing kiosks and digital signage solutions during the ICX Summit in Dallas.

5 ways digital signage can help retailers retain customers

5 ways digital signage can help retailers retain customers

Big legacy brands like Sears and JC Penny are dramatically scaling back their storefront presence, while retailers like Toys R Us are shuttering altogether. Retailers, however, can get back on their feet and retain foot traffic by using innovative digital signage.

LinkNYC delivers better quality of life with digital signage, Wi-Fi

LinkNYC delivers better quality of life with digital signage, Wi-Fi

Link shared its feedback on how its digital signage kiosks aren't just providing services, they are also boosting quality of life for residents

ICX Summit exhibitors display tech innovation

ICX Summit exhibitors display tech innovation

One of the highlights of this year's ICX Summit in Dallas was the wealth of innovation on display at the ICX Discovery Zone, where attendees received hands-on demonstrations of customer engagement technology.

AUO acquires ComQi to address market demands

AUO acquires ComQi to address market demands

A recent major digital signage acquisition aims to address a key market concern: the need for a one stop digital signage solution.

How to deliver dynamic creative content

How to deliver dynamic creative content

Originally used in display advertising, dynamic creative is simply another term for personalized content, where the content of an ad is matched to the active audience, condition or mindset

3 ways airports fly high with digital signage

3 ways airports fly high with digital signage

With customer experience remaining the primary focus, airports are capitalizing on the opportunities to provide efficient messaging. Airport are using digital signage in particular to entertain, inform and engage with guests.

Digital signage 5 for 5: May 2018

Digital signage 5 for 5: May 2018

We are now at the midpoint of 2018, and digital signage readers have their sights set on innovative trends both now and in the future. The top five stories for May 2018 all covered topics on key trends in the market, including blockchain.

9 ways houses of worship can benefit from digital signage

9 ways houses of worship can benefit from digital signage

There are countless stories of churches, temples, mosques and synagogues witnessing an increase in attendances and greater connection with communities as a direct result of digital signage. Here's why…

3 ways digital signage can improve communication at the workplace

3 ways digital signage can improve communication at the workplace

It's easy for your employees to forget important work emails. Perhaps a better way to get your employees to notice your messages is with digital signage.

How to measure digital signage ROI

How to measure digital signage ROI

Measuring ROI for digital signage can be very challenging. But there are ways to measure its overall effectiveness.

Cannabis dispensaries get the munchies with POS-integrated menu boards

Cannabis dispensaries get the munchies with POS-integrated menu boards

Marijuana dispensaries are starting to use digital menu boards in greater numbers. One solution lets them integrate their POS system with menu boards to keep the inventory fresh and inform customers.

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