How can digital signage deliver better retail experiences  to lift sales?

How can digital signage deliver better retail experiences to lift sales?

Retailers are in a constant state of intense competition, not just with each other, but also with online retailers. How can digital signage help give retailers a leg up with customer experience and sales?

Digital signage top 5: January 2018 edition

Digital signage top 5: January 2018 edition

Last month's top features took a peak into the future by predicting the top digital signage trends of 2018.

3 innovative tools the blockchain can offer digital signage

3 innovative tools the blockchain can offer digital signage

The blockchain is revolutionizing every industry, and digital signage is no exception.

AR displays deliver 'restaurants of the future'

AR displays deliver 'restaurants of the future'

One company is working to push menu boards into the future through a glasses-free augmented reality experience called HoloLamp, which delivers virtual menu items to customers.

7 design principles for awesome digital signage

7 design principles for awesome digital signage

Creating good digital signage can be a major challenge, but there's no need to fear. If you follow these seven design principles, you will be well on your way to making awesome digital signage.

7 rules to deliver engaging content

7 rules to deliver engaging content

Not all digital content is created equal. There a myriad of strategies out there, but it's important to follow these seven basic rules to make your content engaging and interesting.

Digital signage boosts real estate customer experience

Digital signage boosts real estate customer experience

In real-estate, buyers and sellers expect up-to-date and engaging content on all communication platforms. This flexibility allows agents to update their listings and announcements in real time. Clever integration of video and touchscreens can assist agents in dynamically showcasing their property range

3 ways to keep digital signage software within your budget

3 ways to keep digital signage software within your budget

It can be difficult to save money on digital signage. By following these three tips, you can help ensure the software side of the package doesn't break your budget.

Top 5 most read articles of 2017: Porn hack and McDonald's dominate

Top 5 most read articles of 2017: Porn hack and McDonald's dominate

Digital Signage Today readers last year were highly intrigued by OOH trends and an OOH porn incident. Two of the five top read stories for 2017 covered the incident at Union Station in Washington D.C., where a user turned a public display into a very loud pornographic video.

'Star Wars Battlefront 2' controversy teaches key customer engagement lesson

'Star Wars Battlefront 2' controversy teaches key customer engagement lesson

EA Games faced a whirlwind of controversy when its fans discovered Darth Vader was a microtransaction in the game, "Star Wars Battlefront 2." This situation offers a key lesson for brands: engage your customers in a conversation before the Death Star blows up.

Making digital signage work for the holidays

Making digital signage work for the holidays

In order to take full advantage of digital signage during the holidays, retailers need to not get overwhelmed by the rush. Instead, they should work to engage customers and inform employees.

3 keys to evaluating digital menu boards

3 keys to evaluating digital menu boards

All digital menu boards are not created equal. For this reason, it's essential for restaurants to evaluate their hardware, content and content management options carefully to find the best solution for their needs.

Walmart digital signage delivers broken content

Walmart digital signage delivers broken content

I recently encountered a Walmart shelf-edge video display that really failed to get its point across. Instead of a heartwarming holiday message, it delivered a buffering, stuttering mess.

Digital signage top 5 stories: November 2017

Digital signage top 5 stories: November 2017

Readers whetted their appetites during November with topics such as reviewing the menu boards of McDonald's, touchscreens trends and key ways digital signage can help customers stay a little bit longer in QSR restaurants.

Advertisers need to 'DOOH' better with outdoor campaigns

Advertisers need to 'DOOH' better with outdoor campaigns

In my time on the highway, I've seen a lot of uninteresting and static DOOH campaigns. Advertisers, you can 'DOOH' better.

7 rules to deliver engaging content

7 rules to deliver engaging content

Is your digital content driving interest and engagement or leaving the audience unimpressed? You need to keep a few general rules in mind to avoid losing your audience.

Digital signage can revamp the Black Friday experience

Digital signage can revamp the Black Friday experience

Black Friday is still a major brick-and-mortar retailer event, drawing in $2.4 billion in revenue last year. At the same time, customers spent $10 less in 2016, than they did in 2015. Retailers need to step up their game to boost sales, and one way to do that is with digital signage.

South African retailer delivers digital journey with digital signage

South African retailer delivers digital journey with digital signage

Clicks aimed to deliver a better customer experience that informed distracted customers. With a digital signage solution, the retailer was able to boost dwell time and sales.

Media players part 1: Picking the best solution

Media players part 1: Picking the best solution

Picking the best media player can be a real chore. It's key to understand what type of content to use.

'I'm liking it:' Reviewing McDonald's menu boards

'I'm liking it:' Reviewing McDonald's menu boards

Recently, I made a trip to the Golden Arches, not just to get a burger, but also to see if the restaurant's menu boards lived up to the hype. I examined them on the basis of visual content, presentation and readability to see if they earned my 'I'm lovin' it' seal of approval.

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