Retailers are in a constant state of intense competition, not just with each other, but also with online retailers. How can digital signage help give retailers a leg up with customer experience and sales?
Last month's top features took a peak into the future by predicting the top digital signage trends of 2018.
The blockchain is revolutionizing every industry, and digital signage is no exception.
One company is working to push menu boards into the future through a glasses-free augmented reality experience called HoloLamp, which delivers virtual menu items to customers.
Creating good digital signage can be a major challenge, but there's no need to fear. If you follow these seven design principles, you will be well on your way to making awesome digital signage.
Not all digital content is created equal. There a myriad of strategies out there, but it's important to follow these seven basic rules to make your content engaging and interesting.
In real-estate, buyers and sellers expect up-to-date and engaging content on all communication platforms. This flexibility allows agents to update their listings and announcements in real time. Clever integration of video and touchscreens can assist agents in dynamically showcasing their property range
It can be difficult to save money on digital signage. By following these three tips, you can help ensure the software side of the package doesn't break your budget.
Digital Signage Today readers last year were highly intrigued by OOH trends and an OOH porn incident. Two of the five top read stories for 2017 covered the incident at Union Station in Washington D.C., where a user turned a public display into a very loud pornographic video.
EA Games faced a whirlwind of controversy when its fans discovered Darth Vader was a microtransaction in the game, "Star Wars Battlefront 2." This situation offers a key lesson for brands: engage your customers in a conversation before the Death Star blows up.
In order to take full advantage of digital signage during the holidays, retailers need to not get overwhelmed by the rush. Instead, they should work to engage customers and inform employees.
All digital menu boards are not created equal. For this reason, it's essential for restaurants to evaluate their hardware, content and content management options carefully to find the best solution for their needs.
I recently encountered a Walmart shelf-edge video display that really failed to get its point across. Instead of a heartwarming holiday message, it delivered a buffering, stuttering mess.
Readers whetted their appetites during November with topics such as reviewing the menu boards of McDonald's, touchscreens trends and key ways digital signage can help customers stay a little bit longer in QSR restaurants.
In my time on the highway, I've seen a lot of uninteresting and static DOOH campaigns. Advertisers, you can 'DOOH' better.
Is your digital content driving interest and engagement or leaving the audience unimpressed? You need to keep a few general rules in mind to avoid losing your audience.
Black Friday is still a major brick-and-mortar retailer event, drawing in $2.4 billion in revenue last year. At the same time, customers spent $10 less in 2016, than they did in 2015. Retailers need to step up their game to boost sales, and one way to do that is with digital signage.
Clicks aimed to deliver a better customer experience that informed distracted customers. With a digital signage solution, the retailer was able to boost dwell time and sales.
Picking the best media player can be a real chore. It's key to understand what type of content to use.
Recently, I made a trip to the Golden Arches, not just to get a burger, but also to see if the restaurant's menu boards lived up to the hype. I examined them on the basis of visual content, presentation and readability to see if they earned my 'I'm lovin' it' seal of approval.