Retailers are in a constant state of intense competition, not just with each other, but also with online retailers. How can digital signage help give retailers a leg up with customer experience and sales?
Last month's top features took a peak into the future by predicting the top digital signage trends of 2018.
The blockchain is revolutionizing every industry, and digital signage is no exception.
Creating good digital signage can be a major challenge, but there's no need to fear. If you follow these seven design principles, you will be well on your way to making awesome digital signage.
Not all digital content is created equal. There a myriad of strategies out there, but it's important to follow these seven basic rules to make your content engaging and interesting.
In real-estate, buyers and sellers expect up-to-date and engaging content on all communication platforms. This flexibility allows agents to update their listings and announcements in real time. Clever integration of video and touchscreens can assist agents in dynamically showcasing their property range
It can be difficult to save money on digital signage. By following these three tips, you can help ensure the software side of the package doesn't break your budget.
Digital Signage Today readers last year were highly intrigued by OOH trends and an OOH porn incident. Two of the five top read stories for 2017 covered the incident at Union Station in Washington D.C., where a user turned a public display into a very loud pornographic video.
In order to take full advantage of digital signage during the holidays, retailers need to not get overwhelmed by the rush. Instead, they should work to engage customers and inform employees.
All digital menu boards are not created equal. For this reason, it's essential for restaurants to evaluate their hardware, content and content management options carefully to find the best solution for their needs.
Readers whetted their appetites during November with topics such as reviewing the menu boards of McDonald's, touchscreens trends and key ways digital signage can help customers stay a little bit longer in QSR restaurants.
Is your digital content driving interest and engagement or leaving the audience unimpressed? You need to keep a few general rules in mind to avoid losing your audience.
One way retailers are luring in customers to their display or kiosk is by using digital signage attract screens.
Digital menu boards aren't just for displaying the latest burger. They can also encourage customers to pick healthier options.
Digital signage seems simple, but choosing software can be a challenge. Where do you begin?
Digital signage represents one of the most promising technologies for kiosks. Yet the cost remains a prohibitive factor for many companies that potentially have much to gain by improving customer engagement via today's digital capabilities.
Technology is driving big changes everywhere in our society, including digital signage. Today, digital signage owners can leverage advances in interactive marketing that provide unprecedented ways to personalize advertising messages and tailor them to precisely fit the needs of customers.
Companies are focusing on delivering cross-channel experiences that truly draw in distracted customers. However, in order to improve customer experience, a tool needs to first grab a customer's attention. If you don't follow the right tactics, your display will just be another distraction.
Last month's top stories on Digital Signage Today covered a porn hack, interactivity tactics for retailers and choosing the best manufacturer.
This year's Digital Signage Software Comparison Guide is on the horizon, and there is still time for your company to have its software included in the guide. The survey is live until June 23.