Digital signage represents one of the most promising technologies for kiosks. Yet the cost remains a prohibitive factor for many companies that potentially have much to gain by improving customer engagement via today's digital capabilities.
Technology is driving big changes everywhere in our society, including digital signage. Today, digital signage owners can leverage advances in interactive marketing that provide unprecedented ways to personalize advertising messages and tailor them to precisely fit the needs of customers.
Companies are focusing on delivering cross-channel experiences that truly draw in distracted customers. However, in order to improve customer experience, a tool needs to first grab a customer's attention. If you don't follow the right tactics, your display will just be another distraction.
Last month's top stories on Digital Signage Today covered a porn hack, interactivity tactics for retailers and choosing the best manufacturer.
This year's Digital Signage Software Comparison Guide is on the horizon, and there is still time for your company to have its software included in the guide. The survey is live until June 23.
When determining whether to integrate interactive elements into your digital signage, you need to consider content, cost and potential pitfalls.
Readers had their minds in the gutter this month as two stories regarding a pornographic hacking incident at Union Station dominated the top headlines.
Recent digital signage trade shows reflect the breakneck pace of innovation in the digital signage industry. Digital signage adoption is increasing almost everywhere.
In the future, digital signage will be smarter, trickier and more personalized, and that's just the beginning.
A digital signage kiosk at Union Station recently showed porn during rush hour. This event occurred because the operating system was not properly locked down, according to an official.
Commuters at Union Station got a little more than they asked for when a recently installed display began to play porn videos.
It can be very difficult to design the right content for your displays. There are many factors to consider such as the variations of displays, the resolution and the audience. During a webinar hosted by Omnivex, Suzana Spratley, CEO and founder of Techtap, and Chris Devlin, director of sales, Omnivex, discussed do's and don'ts of content design.
Digital signage isn't just a pretty display, it's also a tool to boost sales, customer experience and more. Fast casual and quick-serve restaurants are continuing to tap into the many possibilities of digital signage, from localized marketing to loyalty program integration.
The NYC Transit has upgraded the passenger experience through digital signage kiosks. Paul Fleruranges, VP of corporate communications at NYC Transit, shares insight on strategy and goals for the deployment.
Digital signage is a booming business. This strong growth can be attributed to digital signage's effectiveness in maximizing the consumer experience – particularly when it comes to shoppers like millennials who appreciate technology-driven interactions.
Corporate communication has typically been the "redheaded stepchild" of the digital signage world, but now it's coming into its own. However, there are still barriers to overcome, such as the idea that "content is king." Jude Carter of the Marlin Company believes "strategy eats content for breakfast."
When McDonald's upgraded its digital menu boards, it ran into a number of challenges. Rich Cook, senior manager of U.S. IT restaurant solutions at McDonald's, shared a few digital menu board lessons.
At 2017's digital signage show, I noticed several trends ranging from mobile interactivity to more advanced touchscreen technology. Let's take a look at some of the biggest digital signage trends, according to industry experts.
For companies interested in jumping into the world of video walls, the biggest question they have to address is whether to use LCD or direct view LED displays.
The Crazy Horse Memorial, the world's largest mountain carving, recently got a digital signage upgrade with multiple interactive displays. The displays present the rich history of Native Americans and act as virtual tour guides.