In the future, digital signage will be smarter, trickier and more personalized, and that's just the beginning.
A digital signage kiosk at Union Station recently showed porn during rush hour. This event occurred because the operating system was not properly locked down, according to an official.
Commuters at Union Station got a little more than they asked for when a recently installed display began to play porn videos.
It can be very difficult to design the right content for your displays. There are many factors to consider such as the variations of displays, the resolution and the audience. During a webinar hosted by Omnivex, Suzana Spratley, CEO and founder of Techtap, and Chris Devlin, director of sales, Omnivex, discussed do's and don'ts of content design.
Digital signage isn't just a pretty display, it's also a tool to boost sales, customer experience and more. Fast casual and quick-serve restaurants are continuing to tap into the many possibilities of digital signage, from localized marketing to loyalty program integration.
The NYC Transit has upgraded the passenger experience through digital signage kiosks. Paul Fleruranges, VP of corporate communications at NYC Transit, shares insight on strategy and goals for the deployment.
Digital signage is a booming business. This strong growth can be attributed to digital signage's effectiveness in maximizing the consumer experience – particularly when it comes to shoppers like millennials who appreciate technology-driven interactions.
Corporate communication has typically been the "redheaded stepchild" of the digital signage world, but now it's coming into its own. However, there are still barriers to overcome, such as the idea that "content is king." Jude Carter of the Marlin Company believes "strategy eats content for breakfast."
When McDonald's upgraded its digital menu boards, it ran into a number of challenges. Rich Cook, senior manager of U.S. IT restaurant solutions at McDonald's, shared a few digital menu board lessons.
At 2017's digital signage show, I noticed several trends ranging from mobile interactivity to more advanced touchscreen technology. Let's take a look at some of the biggest digital signage trends, according to industry experts.
For companies interested in jumping into the world of video walls, the biggest question they have to address is whether to use LCD or direct view LED displays.
The Crazy Horse Memorial, the world's largest mountain carving, recently got a digital signage upgrade with multiple interactive displays. The displays present the rich history of Native Americans and act as virtual tour guides.
The line between digital signage and kiosks has become more blurred in recent years. As such, it is important to look at three key lessons the self-service world can teach digital signage companies.
The first month of 2017 is over, and we are already close to the beginning of spring. In January, readers of Digital Signage Today were interested in both the future and the past of digital signage.
With 2017 upon us, we must consider key questions on what's on the horizon for digital signage. What will be the biggest hardware innovation? Will 4K reach the tipping point? Where is content management headed?
Digital signage as it was narrowly defined just a few short years ago is giving way to a much more immersive experience. It's not just about catching someone's eye with digital signage, it's about engaging people once you have their attention
A common pitfall that we are seeing more colleges and universities run into is having multiple digital signage software platforms deployed simultaneously across campus. It creates a number of problems for IT and marketing staff.
Halloween is over, and many countries have turned their clocks back one hour for Daylight Savings Time. Readers of Digital Signage Today have been prepping for the last months of the year by reading articles on future trends and predictions for the industry.
Average consumers often find advertisements to be annoying and irrelevant. Digital signage, when done properly, can help give advertisements a customer experience makeover.
A common phrase in retail and other businesses is that, "the customer is always right" or "the customer is king." These statements point to a greater truth that the customer's experience is everything. One way for restaurants to get ahead is to build interactive customer experiences through technology such as digital signage.