Digital signage 5 for 5: January edition

The first month of 2017 is over, and we are already close to the beginning of spring. In January, readers of Digital Signage Today were interested in both the future and the past of digital signage.

3 questions on digital signage in 2017

With 2017 upon us, we must consider key questions on what's on the horizon for digital signage. What will be the biggest hardware innovation? Will 4K reach the tipping point? Where is content management headed?

5 digital signage trends driving customer experience innovation

Digital signage as it was narrowly defined just a few short years ago is giving way to a much more immersive experience. It's not just about catching someone's eye with digital signage, it's about engaging people once you have their attention

Multiple digital signage platform cause headaches in higher ed

A common pitfall that we are seeing more colleges and universities run into is having multiple digital signage software platforms deployed simultaneously across campus. It creates a number of problems for IT and marketing staff.

Top 5 digital signage stories: October edition

Halloween is over, and many countries have turned their clocks back one hour for Daylight Savings Time. Readers of Digital Signage Today have been prepping for the last months of the year by reading articles on future trends and predictions for the industry.

3 ways to build a better advertising strategy

Average consumers often find advertisements to be annoying and irrelevant. Digital signage, when done properly, can help give advertisements a customer experience makeover.

Creating better restaurant experiences with digital signage

A common phrase in retail and other businesses is that, "the customer is always right" or "the customer is king." These statements point to a greater truth that the customer's experience is everything. One way for restaurants to get ahead is to build interactive customer experiences through technology such as digital signage.

The digital revolution of business and communications

Digital technology is transforming businesses, especially as the cost of deployments drops. But it can still be a challenge, especially with the initial bill. Jean-Pierre Lacroix, president of Shikatani Lacroix, provided his thoughts on the current status of digital technologies and its future.

Content is king

It is very easy to get swept away by digital signage technology and lose sight of the fact that the success of our industry rests on content. As digital signage networks scale in size however, managing content becomes a challenge.

Video walls in hospitality: A gateway to the future

Hotel lobbies are high-traffic areas where people gather and wait — a perfect place for eye-catching and mood-setting digital signage. The lobby is also a place to showcase and set the tone for a hotel's brand.

August's Top 5 digital signage headlines

It's time to look back at the most-read articles and blog posts on Digital Signage Today from the previous month, recapping the biggest news headlines in August.

Taking a digital signage step forward: One platform can fit all

Franchises across all industries — from restaurants to retail to hospitality — have adopted digital signage to stay current and meet customers' growing digital demands. As brands incorporate digital signage into more of their locations, is it becoming more difficult to manage and control it all?

Digital signage system combats school bullying

There are many moments of blissful childhood joy, but too often there are children who experience more abuse than joy — sometimes at the hands of their schoolmates. One kiosk company has developed technology to help students report violence anonymously and safely before another child is hurt.

From kindergarten to college, digital signage is transforming education

There's an old saying that students get what they take from their education. While that is partially true, both K-12 schools and colleges can take many steps to ensure more students are engaged with the curriculum and arm themselves for success in the workforce.

Smartphones are just small digital signage displays

Smart phones have concentrated global business right at our fingertips, thus becoming the high-octane business channel for digital signage companies.

Spotlight on digital signage at the 2016 Rio Olympics

Digital signage is playing an integral role at the 2016 Rio de Janeiro Games unlike anything seen before at a large-scale sporting event.

The future of DOOH is now: Pairing biometrics with digital signage

Combining technologies like facial analysis tools and digital displays can enhance consumer experience while upping a brand's profitability and value.

Big Data and digital signage driving the parking industry

Digital technology is driving rapid change in the car-parking industry. The two key areas where digital technology is changing the industry landscape are the use of Big Data and the use of digital screens to enhance the customer experience.

Digital signage selling carpet

Allwein Carpet One Floor & Home has a not-so-secret weapon to entice customers to visit its showroom: A new 3-foot-5-inch by 7-foot-3-inch video-quality LED sign.

How to create a successful customer experience using digital signage

Consumers are increasingly digitally savvy and expect an omnichannel retail experience. Many retailers are choosing digital signage as a secondary sales tool that can provide information, wayfinding and sell products — without them having to do a thing.

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