Technology is driving big changes everywhere in our society, including digital signage. Today, digital signage owners can leverage advances in interactive marketing that provide unprecedented ways to personalize advertising messages and tailor them to precisely fit the needs of customers.
It can be very difficult to design the right content for your displays. There are many factors to consider such as the variations of displays, the resolution and the audience. During a webinar hosted by Omnivex, Suzana Spratley, CEO and founder of Techtap, and Chris Devlin, director of sales, Omnivex, discussed do's and don'ts of content design.
It's time to look back at the most-read articles and blog posts on Digital Signage Today from the previous month, recapping the biggest news headlines in August.
Franchises across all industries — from restaurants to retail to hospitality — have adopted digital signage to stay current and meet customers' growing digital demands. As brands incorporate digital signage into more of their locations, is it becoming more difficult to manage and control it all?
For those of us in the digital display business, it's easy to understand why things like dynamic and conditional content are revolutionizing the outdoor advertising industry.
To create greater demand and generate maximum value from digital signage, businesses need to implement effective content strategies that fully capitalize on the potential of the medium.
There are many moments of blissful childhood joy, but too often there are children who experience more abuse than joy — sometimes at the hands of their schoolmates. One kiosk company has developed technology to help students report violence anonymously and safely before another child is hurt.
There's an old saying that students get what they take from their education. While that is partially true, both K-12 schools and colleges can take many steps to ensure more students are engaged with the curriculum and arm themselves for success in the workforce.
Digital technology is driving rapid change in the car-parking industry. The two key areas where digital technology is changing the industry landscape are the use of Big Data and the use of digital screens to enhance the customer experience.
It's time to look back at the most-read articles, news and blog posts on Digital Signage Today from the previous month, recapping the biggest news headlines in July.
Perhaps it's no surprise that college and university campuses are increasingly looking to incorporate digital displays into the college experience. University leaders recognize they need to speak the language of college-age students to attract them, and today's students are fluent in digital.
It's time to look back at the most-read articles, news and blog posts on Digital Signage Today from the previous month, recapping the biggest news headlines in June.
Prime Burger used digital menu boards to increase sales by 50 percent.
All Android content management systems are not created alike, and it's important to understand the distinctions if you are planning out a digital signage network.
At this year's international Amdocs OSS Hackathon 2015, digital signage played a key role in unifying a single competition across three continents, keeping competitors from each hackathon site abreast of the competition and allowing them to vote on each other's work.
Digital signage can help answer the value proposition of big data by driving action, sharing information and tearing down silos with data.
Displays aim to reach the 15 million travelers flying in and out of the airport, and the 38 million people travelling through the airport corridor, annually.
Alan Brawn, Partner at Brawn Consulting, looks forward to the Digital Signage Expo 2015 this March in Las Vegas.
A digital signage expert weighs in on the debate over running a system on cloud-based or on-premise software.
A digital signage expert offers his thoughts on the upside of cloud-based digital signage. Does he have a point?