Improved technology gives digital signage owners extra advertising power

Improved technology gives digital signage owners extra advertising power

Technology is driving big changes everywhere in our society, including digital signage. Today, digital signage owners can leverage advances in interactive marketing that provide unprecedented ways to personalize advertising messages and tailor them to precisely fit the needs of customers.

Webinar examines content do's and don'ts

Webinar examines content do's and don'ts

It can be very difficult to design the right content for your displays. There are many factors to consider such as the variations of displays, the resolution and the audience. During a webinar hosted by Omnivex, Suzana Spratley, CEO and founder of Techtap, and Chris Devlin, director of sales, Omnivex, discussed do's and don'ts of content design.

August's Top 5 digital signage headlines

August's Top 5 digital signage headlines

It's time to look back at the most-read articles and blog posts on Digital Signage Today from the previous month, recapping the biggest news headlines in August.

Taking a digital signage step forward: One platform can fit all

Taking a digital signage step forward: One platform can fit all

Franchises across all industries — from restaurants to retail to hospitality — have adopted digital signage to stay current and meet customers' growing digital demands. As brands incorporate digital signage into more of their locations, is it becoming more difficult to manage and control it all?

Promotion and performance: Stories from the digital billboard revolution

Promotion and performance: Stories from the digital billboard revolution

For those of us in the digital display business, it's easy to understand why things like dynamic and conditional content are revolutionizing the outdoor advertising industry.

Creating demand: 4 key elements of digital signage content strategy

Creating demand: 4 key elements of digital signage content strategy

To create greater demand and generate maximum value from digital signage, businesses need to implement effective content strategies that fully capitalize on the potential of the medium.

Digital signage system combats school bullying

Digital signage system combats school bullying

There are many moments of blissful childhood joy, but too often there are children who experience more abuse than joy — sometimes at the hands of their schoolmates. One kiosk company has developed technology to help students report violence anonymously and safely before another child is hurt.

From kindergarten to college, digital signage is transforming education

From kindergarten to college, digital signage is transforming education

There's an old saying that students get what they take from their education. While that is partially true, both K-12 schools and colleges can take many steps to ensure more students are engaged with the curriculum and arm themselves for success in the workforce.

Big Data and digital signage driving the parking industry

Big Data and digital signage driving the parking industry

Digital technology is driving rapid change in the car-parking industry. The two key areas where digital technology is changing the industry landscape are the use of Big Data and the use of digital screens to enhance the customer experience.

July's Top 5 digital signage headlines

July's Top 5 digital signage headlines

It's time to look back at the most-read articles, news and blog posts on Digital Signage Today from the previous month, recapping the biggest news headlines in July.

Why digital displays are a perfect fit for higher education

Why digital displays are a perfect fit for higher education

Perhaps it's no surprise that college and university campuses are increasingly looking to incorporate digital displays into the college experience. University leaders recognize they need to speak the language of college-age students to attract them, and today's students are fluent in digital.

June's Top 5 digital signage headlines

June's Top 5 digital signage headlines

It's time to look back at the most-read articles, news and blog posts on Digital Signage Today from the previous month, recapping the biggest news headlines in June.

Digital menu boards boost burger chain's sales by 50%

Digital menu boards boost burger chain's sales by 50%

Prime Burger used digital menu boards to increase sales by 50 percent.

How to decide between native and Web-based Android digital signage

How to decide between native and Web-based Android digital signage

All Android content management systems are not created alike, and it's important to understand the distinctions if you are planning out a digital signage network.

Digital signage connects cross-continental hackathon

Digital signage connects cross-continental hackathon

At this year's international Amdocs OSS Hackathon 2015, digital signage played a key role in unifying a single competition across three continents, keeping competitors from each hackathon site abreast of the competition and allowing them to vote on each other's work.

How can big data drive digital signage?

How can big data drive digital signage?

Digital signage can help answer the value proposition of big data by driving action, sharing information and tearing down silos with data.

Digital signage lands at New Zealand's largest airport

Digital signage lands at New Zealand's largest airport

Displays aim to reach the 15 million travelers flying in and out of the airport, and the 38 million people travelling through the airport corridor, annually.

Digital signage begins and ends with business

Digital signage begins and ends with business

Alan Brawn, Partner at Brawn Consulting, looks forward to the Digital Signage Expo 2015 this March in Las Vegas.

Which digital signage platform is best for your business?

Which digital signage platform is best for your business?

A digital signage expert weighs in on the debate over running a system on cloud-based or on-premise software.

Why digital signage belongs in the cloud

Why digital signage belongs in the cloud

A digital signage expert offers his thoughts on the upside of cloud-based digital signage. Does he have a point?

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