Smart Shelf Solution for Targeted Advertising

Smart Shelf Solution for Targeted Advertising

Retail operators are looking to implement smart shelves to gain a better understanding of customers behaviors, which will in turn create potential sales opportunities to boost revenue and enhance customer satisfaction. 

Type: Special Report

Sponsor: NEXCOM


Digital Signage in Health Care

Digital Signage in Health Care

Digital screens quickly are becoming a fixture in health care facilities, performing functions ranging from pointing the way to educating both doctors and patients on medical procedures.

Type: Special Report

Sponsor: Digital Signage Today


NEXCOM Audience Analytics Digital Signage Player Boosts Customer Satisfaction

NEXCOM Audience Analytics Digital Signage Player Boosts Customer Satisfaction

Business intelligence gives retailers a better understanding of customers' behaviors to help adjust and optimize selling strategies. With advanced Quividi audience analytics, retailers can securely and accurately measure audience dwell and attention times, and estimate their gender and age ranges, turning raw data into action

Type: Special Report

Sponsor: NEXCOM


Interactive Digital Signage: Maximizing Engagement in Three Steps

Interactive Digital Signage: Maximizing Engagement in Three Steps

Effective interactive content and technology enables business users, or deployers, to learn about their customers while showcasing their brands.

Type: White Paper

Sponsor: Black Box


Webinar: Emerging Technologies: Data, data, data everywhere

Webinar: Emerging Technologies: Data, data, data everywhere

Today, nearly everything - from your car to your mobile phone to the loyalty card you scan at a cash register to sensors on devices you pick up - creates data. This data can be used to help create personalized and engaging digital signage experiences and empower decision making.

Type: Webinar

Sponsor: Omnivex


Smart Malls Going Beyond Metrics

Smart Malls Going Beyond Metrics

TruMedia offers a solution to analyze customer profile and behavior in key areas within the shopping mall. The solution provides specific information that includes people entering the mall & customers going into specific areas: gender, age group, what did they actually see and for how long they looked.

Type: White Paper

Sponsor: TruMedia Measurement Ltd.


Retail Audience Measurement: The TruMedia Solution

Retail Audience Measurement: The TruMedia Solution

TruMedia offers retailers a solution to analyze customer profile and behavior in key retail areas. The solution provides specific information that includes the people passing by the store and the customers entering: gender, age group, what did they see and for how long they looked.

Type: Brochure

Sponsor: TruMedia Measurement Ltd.


Digital Signage Solutions

Digital Signage Solutions

TruMedia accurately measures the effectiveness of the digital signage content played on screens in retail chains, shopping malls, banks and public areas. The solution enables to proactively change content played in order to deliver the right message to the right audience at any given time.

Type: Brochure

Sponsor: TruMedia Measurement Ltd.


Case Study: Leading Consumer Goods Brand

Case Study: Leading Consumer Goods Brand

A leading consumer goods brand wanted to improve the placement of its products in the stores and to test the impact of category shelf vs. end cap displays on the shoppers. The leading brand also wanted to understand and analyze the different patterns of men shoppers vs. women shoppers when purchasing their products.

Type: White Paper

Sponsor: TruMedia Measurement Ltd.


Monetizing Anonymous Video Analytics

Monetizing Anonymous Video Analytics

Traditional out-of-home pricing may not be realistic for digital out-of-home network operators. AVA technology is leading the way in determining the true value of DOOH.

Type: White Paper

Sponsor: NEC Display Solutions


Webinar: Faces in the Crowd: Audience measurement tools in digital place-based media

Webinar: Faces in the Crowd: Audience measurement tools in digital place-based media

As digital place-based advertising grows in prominence, advertisers want to validate the metrics and successes of their campaigns as they have for generations with traditional media. Enter Anonymous Video Analytics.

Type: Webinar

Sponsor: NEC Display Solutions


Audience Measurement with Anonymous Video Analytics

Audience Measurement with Anonymous Video Analytics

As digital signs become increasingly complex, network operators and advertisers are looking for a way to measure the audience viewing a sign. Anonymous Video Analytics provides a solution.

Type: White Paper

Sponsor: NEC Display Solutions



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How many people are looking at your digital signs? How long did they look at the screen? What are their demographics? Discover digital signage audience measurement tools and techniques that help marketers answer these kinds of questions.

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