Smart Shelf Solution for Targeted Advertising

Retail operators are looking to implement smart shelves to gain a better understanding of customers behaviors, which will in turn create potential sales opportunities to boost revenue and enhance customer satisfaction. 

Type: Special Report

Sponsor: NEXCOM


The usefulness of digital menu boards in QSR | Navori Labs Digital Signage Engine

QL delivers digital signage menus that are able to add value to the quick service restaurant sector by changing with time of day and current offerings.

Type: White Paper

Sponsor: NAVORI


NEXCOM Audience Analytics Digital Signage Player Boosts Customer Satisfaction

Business intelligence gives retailers a better understanding of customers' behaviors to help adjust and optimize selling strategies. With the advance of Quividi audience analytics software, retailers can securely and accurately measure audience dwell and attention times, and estimate their gender and age ranges, turning raw data into action

Type: Special Report

Sponsor: NEXCOM


The Architecture Behind an Automotive Digital Signage Solution | Navori Labs Digital Signage Engine

Automotive communication opportunities remain largely underexploited. The Swiss company NAVORI, a global leader in Digital Signage software, takes the lead in this market segment with the release of their Navori QL GPS Trigger module.

Type: White Paper

Sponsor: NAVORI


Digital Signage Proficiency Holds the Key to Smart Retail

For retailers, the transformation to Retail 4.0 requires the integration of omni-channel retailing and online-to-offline (O2O) commerce. One of the key technologies to unlocking this transformation is digital signage.

Type: Special Report

Sponsor: NEXCOM


Digital Signage in Health Care

Digital screens quickly are becoming a fixture in health care facilities, performing functions ranging from pointing the way to educating both doctors and patients on medical procedures.

Type: Special Report

Sponsor: Digital Signage Today


Interactive Digital Signage: Maximizing Engagement in Three Steps

Effective interactive content and technology enables business users, or deployers, to learn about their customers while showcasing their brands.

Type: White Paper

Sponsor: Black Box


Webinar: Emerging Technologies: Data, data, data everywhere

Today, nearly everything - from your car to your mobile phone to the loyalty card you scan at a cash register to sensors on devices you pick up - creates data. This data can be used to help create personalized and engaging digital signage experiences and empower decision making.

Type: Webinar

Sponsor: Omnivex


Smart Malls Going Beyond Metrics

TruMedia offers a solution to analyze customer profile and behavior in key areas within the shopping mall. The solution provides specific information that includes people entering the mall & customers going into specific areas: gender, age group, what did they actually see and for how long they looked.

Type: White Paper

Sponsor: TruMedia Measurement Ltd.


Case Study: Leading Consumer Goods Brand

A leading consumer goods brand wanted to improve the placement of its products in the stores and to test the impact of category shelf vs. end cap displays on the shoppers. The leading brand also wanted to understand and analyze the different patterns of men shoppers vs. women shoppers when purchasing their products.

Type: White Paper

Sponsor: TruMedia Measurement Ltd.


Retail Audience Measurement: The TruMedia Solution

TruMedia offers retailers a solution to analyze customer profile and behavior in key retail areas. The solution provides specific information that includes the people passing by the store and the customers entering: gender, age group, what did they see and for how long they looked.

Type: Brochure

Sponsor: TruMedia Measurement Ltd.


Digital Signage Solutions

TruMedia accurately measures the effectiveness of the digital signage content played on screens in retail chains, shopping malls, banks and public areas. The solution enables to proactively change content played in order to deliver the right message to the right audience at any given time.

Type: Brochure

Sponsor: TruMedia Measurement Ltd.



View all Topics View by Company

How many people are looking at your digital signs? How long did they look at the screen? What are their demographics? Discover digital signage audience measurement tools and techniques that help marketers answer these kinds of questions.

NEWS