APN Outdoor partners with Pureprofile to craft OOH research tool

APN Outdoor has partnered with Pureprofile to launch a research service called, IRIS Powered by Pureprofile. This service will allow advertisers to poll a consumer panel of more than 170,000 Australians to gather key insights for OOH campaigns, according to...

IBASE, Quividi team up for digital signage player

IBASE Technology Inc. and Quividi, a digital signage analytics company, have teamed up to provide digital signage players with Quividi's VidiReports 6.x analytics software, according to a press release. The VidiReports software uses 'computer vision' technology to analyze a user's demographics, mood, facial features, age and attention span.

AdMobilize integrates audience analytics with media mea's digital signage

AdMobilize recently partnered with media mea to create an integrated audience analytics digital signage solution. The company's analytics solution will help media mea customers get a better idea of their campaign's overall performance and effectiveness, according to a press release....

AdMobilize integrates analytics with Ayuda's DOOH networks

AdMobilize has partnered with Ayuda Media Systems to offer real time analytics to Ayuda's DOOH platform. End users can now measure key audience and vehicle metrics, as well as real-time campaign performance reporting, according to a press release. "Ayuda Platform...

Shuttle to bring analytics to digital signage players through Quividi partnership

Shuttle, a digital signage company, has teamed up with Quividi to integrate its audience analytics solution with digital signage media players. Quividi's solution offers computer vision technology through a camera, which identifies key demographical and emotional information from audiences, according...

Admobilize partners with Smartlink for OOH vehicle analytics

Admobilize has partnered with Smarlink to provide vehicle analytics solutions for the OOH industry. The companies plan to launch a plug-and-play unit to offer vehicle count and speed data for customers, according to a press release. The unit is designed to work with digital signage or a static billboard.

IBM study finds current in-store and digital experiences fail to improve customer experience

An IBM study reveals current digital experiences in stores fail to improve customer experience. IBM surveyed 507 brands in 25 countries and found that the average Customer Experience Index was only 33 out of 100, according to a press release....

SignStix and Selectronic debut digital shelf-edge solution

SignStix recently teamed up with optoelectronics company Selectronic to create a digital shelf-edge solution. The solution, called Edge by Slectronic, integrates Selectronic's digital shelf-edge screens with SignStix's cloud-based platform for content delivery and management, according to a press release. Retailers...

Hyundai to feature on Piccadilly Lights

The iconic London advertising location Piccadilly Lights was shut down for renovation. Hyundai, a past advertiser at the Lights, has announced it plans to display its messages for the location when it reopens this fall, according to an announcement. When...

Survey finds DOOH/DPB on the rise with media planners

The Digital Place Based Advertising Association found in a survey that 61 percent of media planners are including DOOH and digital placed based advertising. 94 percent of those planners also said they plan to spend the same or more in...

Pop Tracker launches OOH proof of performance platform

Pop Tracker has launched a proof of performance platform for OOH campaigns. The platform is designed to offer analytics for advertisers, according to a press release. Advertisers can examine analytics of individual media items or markets, and they can select on-demand POP reports.

AdQuick launches OOH advertising marketplace

AdQuick has launched its marketplace for selling outdoor and out-of-home advertising. Businesses can use AdQuick to craft their self-service OOH campaigns, according to a press release. Customers can use AdQuick's integrated, geo-based analytics to calculate the overall effectiveness of a OOH purchase.

Location-based digital video network announces promotions, new hire

Captivate, a location-based digital video network, announced the promotion of Barb Huggett to senior vice president of advertising sales and general manager of Canada and the promotion of Lorenzo Papa as executive vice president of advertising sales for the U.S....

Digital signage companies integrate audience measurement, CMS solutions

Seemetrix, a web-based analytics service developed by 3DiVi Company, and NoviSign, an SaaS digital signage software company have partnered for a mutual software solution. Seemetrix, together with a NoviSign Android-based player, ensures an advertisement reaches its targeted audience and analyzes...

[LIVE WEBINAR] Think Outside the Box: Discovering the power of what's possible

Engaging customers via mobile phone or digital screen of any kind has tremendous challenges, but an upcoming free webinar hosted by Digital Signage Today and Omnivex will give tremendous solutions for businesses hoping to rachet up their results in this...

New report: Top trends impacting HDMI, DisplayPort market until 2020

Technavio's latest report on the global HDMI and DisplayPort market provides an analysis on the trends expected to impact the market outlook from 2016-2020.Technavio defines an emerging trend as a factor that has the potential to significantly impact the market...

OMRON launches image-sensing unit for IoT

OMRON launches image-sensing unit for IoT

OMRON Corp. of Kyoto City, Japan, a provider of automation based on its core sensing and control technology, has debuted its HVC-P2 B5T-007001 Series, a built-in human condition recognition unit dubbed a "Human Vision Components" system.

Adspace Networks enlists SessionM to gain insights on consumer awareness

Adspace Networks Inc., which owns and operates Adspace Mall Networks, a digital place-based video network, has begun working with SessionM, a cloud-based loyalty platform, to gain detailed insights into consumer awareness, recall and purchase intent among those who have seen...

Distinct releases new digital signage displays

Distinct, a South Florida-based technology manufacturer for the boating industry, has released a new line of digital displays. Its new flagship model is a 32-inch interactive, stand-alone display the size of nearly 10 tablets, according to a company press release....

OAAA joins broader industry in addressing new, emerging ad technologies, practices

The Outdoor Advertising Association of America, a trade association for the out of home advertising industry, announced it has joined the broader industry in addressing new, emerging ad technologies and practices through the Digital Advertising Alliance, a self-regulatory organization that...

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