Much is said about digital signage being a must have for businesses, but there's very little discussion about how digital signage advertising actually influences consumer behavior. However, new research reveals key insights into customer's preferences with digital signage advertising.
The blockchain is revolutionizing every industry, and digital signage is no exception.
A sports arena is already an incredibly exciting place. With all that energy, how can digital signage contribute to the fan's excitement and experience? And how can integrators deal with all the issues and challenges that come with digital signage?
Digital Signage Today readers last year were highly intrigued by OOH trends and an OOH porn incident. Two of the five top read stories for 2017 covered the incident at Union Station in Washington D.C., where a user turned a public display into a very loud pornographic video.
Customers are watching more video than ever before, especially on the go. Companies can take advantage of DOOH to both inform and retain customers.
It wasn't so long ago that even the simplest of targeted digital communication seemed far-fetched to many marketing firms. In recent years, the ability of companies to analyze a customer's interactions with online media and tailor their ad experience based on the results has seen incredible technological leaps, especially with digital signage.
In my time on the highway, I've seen a lot of uninteresting and static DOOH campaigns. Advertisers, you can 'DOOH' better.
Is your digital content driving interest and engagement or leaving the audience unimpressed? You need to keep a few general rules in mind to avoid losing your audience.
Black Friday is still a major brick-and-mortar retailer event, drawing in $2.4 billion in revenue last year. At the same time, customers spent $10 less in 2016, than they did in 2015. Retailers need to step up their game to boost sales, and one way to do that is with digital signage.
Clicks aimed to deliver a better customer experience that informed distracted customers. With a digital signage solution, the retailer was able to boost dwell time and sales.
Use of digital signage in the restaurant space has been growing exponentially as operators realize the flexibility, marketing and branding opportunities it provides. But there is another important reason to deploy digital signage for your brand: It increases dwell times and encourages increased spending while in the restaurant.
After witnessing the immediate benefits of an airport digital signage kiosk, the self-serve technology industry began to plan what else computer kiosks could do for airports and the thousands of travelers passing through each day. These uses include wayfinding, information, lost and found and other tools.
It can be easy to sink a lot of money into a digital signage project, only for it to all fall apart. It's important to avoid three pitfalls to have a successful deployment.
A farm friendly fast casual ran into trouble squeezing its 50+ items into menus. It turned towards digital signage to deliver it's fresh customer experience.
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One way retailers are luring in customers to their display or kiosk is by using digital signage attract screens.
Health care facilities can be mystifying and unpredictable. Digital signage within the health care sector is a critical tool to drive the improvement of the patient, visitor and staff experience.
The expanding capabilities of digital signage, coupled with more economical software and equipment, are creating more opportunities for companies and organizations looking to engage consumers interactively in outdoor environments.
Technology is driving big changes everywhere in our society, including digital signage. Today, digital signage owners can leverage advances in interactive marketing that provide unprecedented ways to personalize advertising messages and tailor them to precisely fit the needs of customers.
Companies are focusing on delivering cross-channel experiences that truly draw in distracted customers. However, in order to improve customer experience, a tool needs to first grab a customer's attention. If you don't follow the right tactics, your display will just be another distraction.