Caesars Palace delivers 3-D experiential digital signage

Caesars Palace delivers 3-D experiential digital signage

The Las Vegas Strip is well known for its variety of displays, which dot almost every building. The tourist destination attracts an average of 17,700 pedestrians per hour. The Forum Shops at Caesars Palace, a 664,000-square-foot shopping mall, attempted to attract more shoppers with 3-D digital signage.

2 reasons customers don't care about your digital signage

2 reasons customers don't care about your digital signage

Why do customers ignore your digital signage? Because it's not relevant and it doesn't rise above the noise.

Digital signage helps fight crime

Digital signage helps fight crime

In the movies, every hero needs a partner to help them fight crime. It's no different in real life! But rather than calling upon a single costumed crusader, law enforcement and government officials increasingly depend on digital communications, especially digital signage.

Ford DOOH campaign soars into Paris airport

Ford DOOH campaign soars into Paris airport

Ford recently promoted its EccoSport SUV with an interactive DOOH campaign, allowing customers to take a look inside.

How to make audiences linger and act with digital signage

How to make audiences linger and act with digital signage

The best-planned campaign can be ruined by poor design. Good content means attractive, clear messages that grab attention, are easily understood and motivate people to do something.

3 benefits of digital signage for universities

3 benefits of digital signage for universities

From spotlighting campus events to showing highlights of Saturday's football game to providing daily cafeteria menus, schools have a wealth of information they have to share with a range of different audiences. Schools can take advantage of the latest digital signage technology to communicate quickly and effectively with staff and students.

Tax reform helps save money on DOOH

Tax reform helps save money on DOOH

For billboard operators who want to increase their digital advertising reach, the 2017 tax reform package offers big reasons to expand.

Digital signage empowers transits, but must tackle cybersecurity and privacy issues

Digital signage empowers transits, but must tackle cybersecurity and privacy issues

With smart city initiatives expanding, city planners are paying more attention to the capabilities of interactive kiosks and digital signage in public spaces, including major transportation hubs. These devices are improving quality of life, but cybersecurity and privacy concerns remain.

FIFA World Cup 2018: How stadium advertising reached home TV viewers

FIFA World Cup 2018: How stadium advertising reached home TV viewers

The FIFA World Cup made up for its lack of commercial breaks by using in-venue LED displays to reach TV viewers.

Top 5 digital signage stories of first half of 2018

Top 5 digital signage stories of first half of 2018

We have now past the middle point of 2018, and Digital Signage Today has not slowed down its constant stream of content on innovative deployments and trends. Readers earlier this year had their eyes on major trends in advertising, AI, IoT and deployments from major brands including Coca Cola and McDonald's.

DOOH campaigns deliver better sporting experiences

DOOH campaigns deliver better sporting experiences

Sporting venues have been using displays for a while now to showcase the scores and capture big plays. Some venues, however, are beginning to look at other ways to use digital signage to build up fan engagement and excitement. They can do this with dynamic social media content, better analytics and clearly defined objectives.

Broadcast studios deliver news with digital signage

Broadcast studios deliver news with digital signage

Broadcast studios have increasingly adopted newer digital signage technologies to deliver a better viewing experience. Even smaller studios are starting to upgrade, such as WFMZ, based in Allentown, Pennsylvania.

Augmented reality bus shelter boosts awareness for TV show

Augmented reality bus shelter boosts awareness for TV show

It's no surprise that it can be difficult to draw a consumer's eye away from their cell phone, especially when they are out and about. One way advertisers are attempting to stand out is by integrating augmented reality elements into their displays.

LinkNYC delivers better quality of life with digital signage, Wi-Fi

LinkNYC delivers better quality of life with digital signage, Wi-Fi

Link shared its feedback on how its digital signage kiosks aren't just providing services, they are also boosting quality of life for residents

How to deliver dynamic creative content

How to deliver dynamic creative content

Originally used in display advertising, dynamic creative is simply another term for personalized content, where the content of an ad is matched to the active audience, condition or mindset

3 ways airports fly high with digital signage

3 ways airports fly high with digital signage

With customer experience remaining the primary focus, airports are capitalizing on the opportunities to provide efficient messaging. Airport are using digital signage in particular to entertain, inform and engage with guests.

9 ways houses of worship can benefit from digital signage

9 ways houses of worship can benefit from digital signage

There are countless stories of churches, temples, mosques and synagogues witnessing an increase in attendances and greater connection with communities as a direct result of digital signage. Here's why…

Smart cities deliver improved quality of life

Smart cities deliver improved quality of life

Cities around the globe are adopting smart technologies. New York City, for example, deployed Link NYC kiosks, which offer Wi-Fi services and advertisements to residents. Services such as these aren't just boosting Wi-Fi, they are also delivering improved quality of life.

How to measure digital signage ROI

How to measure digital signage ROI

Measuring ROI for digital signage can be very challenging. But there are ways to measure its overall effectiveness.

Will blockchain revolutionize DOOH?

Will blockchain revolutionize DOOH?

Blockchain, blockchain, blockchain...the word is almost inescapable in today's media frenzied world. The technology has the capability to bring enormous changes to the way global business is conducted, but how will it affect outdoor advertising?

6 effective digital signage uses for the parking industry

6 effective digital signage uses for the parking industry

Digital signage for car parking facilities is a relatively untouched goldmine, brimming with the potential to enhance the customer experience, exploit new advertising and revenue generating opportunities and improve car park security.

4 digital advertising trends to watch

4 digital advertising trends to watch

Each year, the world of digital advertising transforms. The truth is that it's transforming all the time, but taking stock each year is a convenient way to mark milestones and speculate on where the digital signage industry is headed.

Augmented reality sends Ecco's Scinapse sneakers crashing through the wall

Augmented reality sends Ecco's Scinapse sneakers crashing through the wall

It's not every day a show comes crashing through a crack in the wall, but Ecco aimed to make that happen with an augmented reality campaign promoting its Scinapse sneaker line. The company teamed up with JCDecaux to deploy an interactive AR game in MTR Central Station in Hong Kong.

Will self-driving cars revolutionize the DOOH industry?

Will self-driving cars revolutionize the DOOH industry?

Self-driving cars are rapidly coming to the public's attention, especially due to their potential to dramatically reduce wrecks and improve the overall driving experience. For the digital signage industry, self-driving cars could present a big opportunity for innovative DOOH campaigns.

Pharmacy kiosks deliver digital signage advertising

Pharmacy kiosks deliver digital signage advertising

As self-serve kiosks become more interactive, retailers are finding new opportunities to target digital media messages to consumers and in some cases, reap advertising revenues. Pursuant Health is a key example with its 3,500 health screening kiosks.

5 rules of digital signage success

5 rules of digital signage success

Your digital signage success hinges on creating a unique user experience for customers. There is a way you can take all the components of digital signage and use them to attract audiences, if you follow these five tips.

Indie games Undertale, Doki Doki Literature Club, offer advertising lessons

Indie games Undertale, Doki Doki Literature Club, offer advertising lessons

Indie games like Undertale and Doki Doki Literature Club are making a big splash in the overcrowded PC gaming market. Advertisers can learn several key lessons from their success.

5 ways to get the cash flowing with digital signage

5 ways to get the cash flowing with digital signage

A digital signage solution can sometimes represent a hefty financial outlay, but the cost of digital signage can be offset by its income potential.

What do consumers want from digital signage advertising?

What do consumers want from digital signage advertising?

Much is said about digital signage being a must have for businesses, but there's very little discussion about how digital signage advertising actually influences consumer behavior. However, new research reveals key insights into customer's preferences with digital signage advertising.

3 innovative tools the blockchain can offer digital signage

3 innovative tools the blockchain can offer digital signage

The blockchain is revolutionizing every industry, and digital signage is no exception.

Digital signage scores with stadium customer experience

Digital signage scores with stadium customer experience

A sports arena is already an incredibly exciting place. With all that energy, how can digital signage contribute to the fan's excitement and experience? And how can integrators deal with all the issues and challenges that come with digital signage?

Top 5 most read articles of 2017: Porn hack and McDonald's dominate

Top 5 most read articles of 2017: Porn hack and McDonald's dominate

Digital Signage Today readers last year were highly intrigued by OOH trends and an OOH porn incident. Two of the five top read stories for 2017 covered the incident at Union Station in Washington D.C., where a user turned a public display into a very loud pornographic video.

Capitalizing on OOH viewing experience to retain customers

Capitalizing on OOH viewing experience to retain customers

Customers are watching more video than ever before, especially on the go. Companies can take advantage of DOOH to both inform and retain customers.

AI opens doors for digital signage

AI opens doors for digital signage

It wasn't so long ago that even the simplest of targeted digital communication seemed far-fetched to many marketing firms. In recent years, the ability of companies to analyze a customer's interactions with online media and tailor their ad experience based on the results has seen incredible technological leaps, especially with digital signage.

Advertisers need to 'DOOH' better with outdoor campaigns

Advertisers need to 'DOOH' better with outdoor campaigns

In my time on the highway, I've seen a lot of uninteresting and static DOOH campaigns. Advertisers, you can 'DOOH' better.

7 rules to deliver engaging content

7 rules to deliver engaging content

Is your digital content driving interest and engagement or leaving the audience unimpressed? You need to keep a few general rules in mind to avoid losing your audience.

Digital signage can revamp the Black Friday experience

Digital signage can revamp the Black Friday experience

Black Friday is still a major brick-and-mortar retailer event, drawing in $2.4 billion in revenue last year. At the same time, customers spent $10 less in 2016, than they did in 2015. Retailers need to step up their game to boost sales, and one way to do that is with digital signage.

South African retailer delivers digital journey with digital signage

South African retailer delivers digital journey with digital signage

Clicks aimed to deliver a better customer experience that informed distracted customers. With a digital signage solution, the retailer was able to boost dwell time and sales.

How digital signage can boost customer dwell time at restaurants

How digital signage can boost customer dwell time at restaurants

Use of digital signage in the restaurant space has been growing exponentially as operators realize the flexibility, marketing and branding opportunities it provides. But there is another important reason to deploy digital signage for your brand: It increases dwell times and encourages increased spending while in the restaurant.

5 uses for digital signage kiosks in airports

5 uses for digital signage kiosks in airports

After witnessing the immediate benefits of an airport digital signage kiosk, the self-serve technology industry began to plan what else computer kiosks could do for airports and the thousands of travelers passing through each day. These uses include wayfinding, information, lost and found and other tools.

3 pitfalls to avoid with digital signage deployment

3 pitfalls to avoid with digital signage deployment

It can be easy to sink a lot of money into a digital signage project, only for it to all fall apart. It's important to avoid three pitfalls to have a successful deployment.

Digital menu boards bring the farm to the table

Digital menu boards bring the farm to the table

A farm friendly fast casual ran into trouble squeezing its 50+ items into menus. It turned towards digital signage to deliver it's fresh customer experience.

Join the future: Participate in the 2018 Digital Signage Future Trends Report

Join the future: Participate in the 2018 Digital Signage Future Trends Report

The time has come for the 2018 Digital Signage Future Trends Report. Take the future trends survey to receive 25 percent off the final report, and enter to win a $100 gift card. You can also submit a blog to be included in the report. If yours is chosen, you'll receive a free copy.

Can 'attract screens' lure in customers?

Can 'attract screens' lure in customers?

One way retailers are luring in customers to their display or kiosk is by using digital signage attract screens.

Top 5 benefits of digital signage in health care

Top 5 benefits of digital signage in health care

Health care facilities can be mystifying and unpredictable. Digital signage within the health care sector is a critical tool to drive the improvement of the patient, visitor and staff experience.

Digital signage provides fuel for interactive outdoor kiosks

Digital signage provides fuel for interactive outdoor kiosks

The expanding capabilities of digital signage, coupled with more economical software and equipment, are creating more opportunities for companies and organizations looking to engage consumers interactively in outdoor environments.

Improved technology gives digital signage owners extra advertising power

Improved technology gives digital signage owners extra advertising power

Technology is driving big changes everywhere in our society, including digital signage. Today, digital signage owners can leverage advances in interactive marketing that provide unprecedented ways to personalize advertising messages and tailor them to precisely fit the needs of customers.

5 tactics to keep in mind with digital signage

5 tactics to keep in mind with digital signage

Companies are focusing on delivering cross-channel experiences that truly draw in distracted customers. However, in order to improve customer experience, a tool needs to first grab a customer's attention. If you don't follow the right tactics, your display will just be another distraction.

Retailers use interactivity to build better customer experiences

Retailers use interactivity to build better customer experiences

If a retailer doesn't create a satisfactory customer experience, including in-store e-commerce options, shoppers will take their wallets elsewhere. Several retailers have learned this lesson and are using interactivity successfully to build better customer experiences.

5 digital signage future trends set to change the market

5 digital signage future trends set to change the market

In the future, digital signage will be smarter, trickier and more personalized, and that's just the beginning.

Porn digital signage incident at Union Station caused by unsecured OS

Porn digital signage incident at Union Station caused by unsecured OS

A digital signage kiosk at Union Station recently showed porn during rush hour. This event occurred because the operating system was not properly locked down, according to an official.

How to keep your digital signage from being shut down by the FCC

How to keep your digital signage from being shut down by the FCC

Digital billboards and LED signs are increasingly being targeted by the FCC due to high emissions. The reason for this is due to a flaw in Asian-manufactured displays. You need to have a plan in place to avoid getting targeted by the FCC.

Hacked digital signage displays porn in Union Station

Hacked digital signage displays porn in Union Station

Commuters at Union Station got a little more than they asked for when a recently installed display began to play porn videos.

IoT proving valuable in driving customer experience and operational efficiency

IoT proving valuable in driving customer experience and operational efficiency

Advanced developments in Internet of Things technology is providing retailers a slew of benefits, from faster product replacement to product performance, and is increasingly being embraced by household brands to boost operational efficiencies, compliance and marketing promotion.

Digital signage powers smart cities

Digital signage powers smart cities

As digital signage content management systems have become more versatile, public locations are increasingly finding opportunities to deploy interactive kiosks to display community information and paid advertising. Tourism sites and urban centers in particular are offering highly versatile interactive kiosks.

Looking beyond the displays: Digital signage trends, Part 2

Looking beyond the displays: Digital signage trends, Part 2

Last week, we examined some of the key trends at Digital Signage Expo, ranging from better displays, touchscreen technology trends and the shifting role of digital signage. Now, let's examine a few additional trends related to the various verticals in digital signage and the industry itself.

Digital signage 5 for 5: March edition

Digital signage 5 for 5: March edition

March was a big month for Digital Signage Today, as we saw trends, innovation and informational digital signage dominate the top stories of the month. One top story covered an installation at the Crazy Horse memorial to commemorate the legacy of the Native American tribes of North America.

Looking beyond the displays: Digital signage trends part 1

Looking beyond the displays: Digital signage trends part 1

At 2017's digital signage show, I noticed several trends ranging from mobile interactivity to more advanced touchscreen technology. Let's take a look at some of the biggest digital signage trends, according to industry experts.

Digital signage 5 for 5: February edition

Digital signage 5 for 5: February edition

The month of love and chocolates is at an end, and now Spring is upon us. Readers of Digital Signage Today enjoyed many "sweet" stories in February covering topics such as the must have technologies for 2017.

Digital signage drives into Daytona 500

Digital signage drives into Daytona 500

For NASCAR fans, the Daytona International Speedway in Florida is the top destination as home of the Daytona 500. In celebration of its 59th year in operation, the International Speedway Corp, owners of Daytona International Speedway, gave its speedway a digital signage makeover to engage with fans.

Top 10 digital signage articles of 2016

Top 10 digital signage articles of 2016

2016 has passed into the annals of history, and a new year is here. Last year's most read stories covered a range of topics, such as marketing trends, OOH advertising, the cost of touchscreen displays and more.

Food court digital signage delivers upsell

Food court digital signage delivers upsell

In a crowded advertising marketplace, it's hard for retailers to get their message across. The food court, however, can prove to be an ideal location to get the most out of your ad dollars if you use digital signage effectively.

Digital signage captures Death Star plans with Rogue One campaign

Digital signage captures Death Star plans with Rogue One campaign

In Rogue One, a motley crew attempts to capture the plans of the greatest weapon in the galaxy: the Death Star. A variety of companies from Gillette to Kaspersky Lab teamed up with Lucasfilm to celebrate the film through digital signage campaigns.

Digital disruption raising expectations of the automotive industry

Digital disruption raising expectations of the automotive industry

The automotive industry is undergoing an era of digital disruption. Static signs and posters simply do not captivate an audience anymore. Digital signage, however, can keep car customers engaged.

As digital and traditional advertising worlds converge, OOH measurability is a must

As digital and traditional advertising worlds converge, OOH measurability is a must

Digital and traditional OOH industries are colliding now more than ever. While digital has measurable ROI, OOH falls behind in terms of analytical information. We need to improve the measurability of OOH as digital and traditional advertising continue to blend.

Digital signage future trends report sets the stage for 2017

Digital signage future trends report sets the stage for 2017

2017 is almost upon us, so it is time to look at future trends for the New Year. Digital Signage Today has released its future trends report, which gathers expert opinions and survey data to show us what's on the horizon for digital signage.

Digital signage brings out the coloring book

Digital signage brings out the coloring book

JCDecaux, an outdoor advertiser, recently teamed up with Coca-Cola Amatil's brand Deep Spring to deploy a digital coloring book in Sydney and Melbourne, Australia. Users were able to color Zentangle patterns found in many coloring books.

3 ways to build a better advertising strategy

3 ways to build a better advertising strategy

Average consumers often find advertisements to be annoying and irrelevant. Digital signage, when done properly, can help give advertisements a customer experience makeover.

Digital signage scavenger hunts teach freshmen the ropes

Digital signage scavenger hunts teach freshmen the ropes

School has just started and freshmen are flooding the campuses, without any idea where to go. Schools can use their digital signage systems to take students on a scavenger hunt to learn the ropes.

3 marketing deployments to get your creative juices flowing

3 marketing deployments to get your creative juices flowing

We all like to think that coming up with a hot marketing concept is as easy as sitting down with some trusted colleagues and letting the genius flow, but sometimes you need some inspiration. Here are three creative marketing campaigns to help you get that process going.

Digital Signage Today top 5: September edition

Digital Signage Today top 5: September edition

October is upon us, and advertisers are gearing up for Halloween campaigns — hopefully using a solid content strategy and a strong platform. Digital Signage Today readers already have an edge since the top stories for September covered content, platforms, trends and more.

Improvements in outdoor digital signage, menu boards

Improvements in outdoor digital signage, menu boards

There have been several significant improvements recently in outdoor LCD displays used for digital signage and menu boards.

Is outdoor digital signage eco-friendly?

Is outdoor digital signage eco-friendly?

Is digital signage eco-friendly? This is the wrong question to ask. Compared to print-based advertising, outdoor digital signage is much more green. A better question to ask is: Would outdoor digital signage improve upon my current environmental footprint compared to my print advertising methods?

Digital signage fires up football night

Digital signage fires up football night

Last week, the NFL kicked off the 2016 season with a game between the Carolina Panthers and the Denver Broncos, which the Broncos narrowly won by 21 points to the Panther's 20 points.

August's Top 5 digital signage headlines

August's Top 5 digital signage headlines

It's time to look back at the most-read articles and blog posts on Digital Signage Today from the previous month, recapping the biggest news headlines in August.

Taking a digital signage step forward: One platform can fit all

Taking a digital signage step forward: One platform can fit all

Franchises across all industries — from restaurants to retail to hospitality — have adopted digital signage to stay current and meet customers' growing digital demands. As brands incorporate digital signage into more of their locations, is it becoming more difficult to manage and control it all?

Promotion and performance: Stories from the digital billboard revolution

Promotion and performance: Stories from the digital billboard revolution

For those of us in the digital display business, it's easy to understand why things like dynamic and conditional content are revolutionizing the outdoor advertising industry.

5 ways the travel and tourism industry should be using digital signage

5 ways the travel and tourism industry should be using digital signage

As the digital signage trend continues to grow, travel and tourism organizations are beginning to use live, interactive information to encourage travelers to explore their destination. Digital signage allows tourists to feel connected while traveling by drawing people in and making information more readily available to them.

Creating demand: 4 key elements of digital signage content strategy

Creating demand: 4 key elements of digital signage content strategy

To create greater demand and generate maximum value from digital signage, businesses need to implement effective content strategies that fully capitalize on the potential of the medium.

Mobile devices, digital signage working together

Mobile devices, digital signage working together

In the world of digital signage, beacons, facial recognition and audience measurement have become regular vocabulary in our lexicon. But what was once "thought leadership" or a future idea, has since become possible through the tiny computers sitting in our pants pocket.

Amazon, Great Clips share advice for developing a best-in-class mobile, digital experience

Amazon, Great Clips share advice for developing a best-in-class mobile, digital experience

When it comes to creating a best-in-class mobile and digital experience for the retail consumer it’s about testing and learning, adjusting to new form factors and tapping high quality data.

How successful businesses put retail kiosks to work

How successful businesses put retail kiosks to work

Retail kiosks are changing the way customers engage with brands. With the increasing power of kiosk technology, store owners can showcase a targeted range of goods to each customer, feature loyalty promotions and even provide a fast and efficient payment process.

Pizza Hut digital leader Baron Concors talks mobile strategy, best practices

Pizza Hut digital leader Baron Concors talks mobile strategy, best practices

Baron Concors, Pizza Hut global chief digital officer, said the "focus on mobile is a focus on customer," and that retailers must turn their mindset to becoming students of human behavior.

Leveraging a 'Pokémon Go' strategy for digital signage sales

Leveraging a 'Pokémon Go' strategy for digital signage sales

Today in business, game theory is often applied as the analysts want to develop a modeled approach that is sure to succeed. Despite all alternative efforts, successful selling is still more like a game.

What's new in digital signage and how has social media made an impact?

What's new in digital signage and how has social media made an impact?

Digital signage has evolved into an interactive and personalized form of communication. It often proves to be the vital link for retailers to connect with their customers on a personal level.

Should you switch to fully digital or combination digital and printed menu boards?

Should you switch to fully digital or combination digital and printed menu boards?

Switching from static menu boards to new digital menu boards is a big step for restaurant operators. Digital menu boards have more components, are more costly and seem more complicated in the beginning than static, printed menu boards, but they add many huge advantages.

Smartphones are just small digital signage displays

Smartphones are just small digital signage displays

Smart phones have concentrated global business right at our fingertips, thus becoming the high-octane business channel for digital signage companies.

Store display 101: Tips, best practices, do’s and don’ts

Store display 101: Tips, best practices, do’s and don’ts

The retail sector has come a long way from the days of the cheesy cardboard cutout display standing near a pile of products or welcoming customers to a new store selection.

Spotlight on digital signage at the 2016 Rio Olympics

Spotlight on digital signage at the 2016 Rio Olympics

Digital signage is playing an integral role at the 2016 Rio de Janeiro Games unlike anything seen before at a large-scale sporting event.

The future of DOOH is now: Pairing biometrics with digital signage

The future of DOOH is now: Pairing biometrics with digital signage

Combining technologies like facial analysis tools and digital displays can enhance consumer experience while upping a brand's profitability and value.

Digital signage selling carpet

Digital signage selling carpet

Allwein Carpet One Floor & Home has a not-so-secret weapon to entice customers to visit its showroom: A new 3-foot-5-inch by 7-foot-3-inch video-quality LED sign.

How to create a successful customer experience using digital signage

How to create a successful customer experience using digital signage

Consumers are increasingly digitally savvy and expect an omnichannel retail experience. Many retailers are choosing digital signage as a secondary sales tool that can provide information, wayfinding and sell products — without them having to do a thing.

July's Top 5 digital signage headlines

July's Top 5 digital signage headlines

It's time to look back at the most-read articles, news and blog posts on Digital Signage Today from the previous month, recapping the biggest news headlines in July.

Digital signage going for gold at Rio 2016 Olympic Games

Digital signage going for gold at Rio 2016 Olympic Games

With 306 events, featuring 206 countries, across 42 sporting disciplines, held at 37 venues, the Rio 2016 Olympic Games represent a huge opportunity for outdoor digital signage to reign supreme in Brazil this summer.

Sold! Digital signage for real estate agents is the future of the industry

Sold! Digital signage for real estate agents is the future of the industry

In recent years, the real estate agent has been challenged by the online agency. To compete in today's market, traditional agencies need to adapt. Digital signage could be their secret weapon.

Finding the right digital signage software

Finding the right digital signage software

As digital out of home media continue to evolve, the role of software is increasingly important. Software is the gateway to processing the mass amounts of data now available to advertisers to shape and direct their messages, providing an unprecedented level of visibility into return on their media dollars.

Why digital displays are a perfect fit for higher education

Why digital displays are a perfect fit for higher education

Perhaps it's no surprise that college and university campuses are increasingly looking to incorporate digital displays into the college experience. University leaders recognize they need to speak the language of college-age students to attract them, and today's students are fluent in digital.

What's driving the digital signage market trends?

What's driving the digital signage market trends?

Breakthroughs in methods of display-panel production have led to a considerable decline in cost and are predicted to positively affect digital signage market trends.

The doctor is in. And the digital signage is on.

The doctor is in. And the digital signage is on.

Various magazines still dot the tables and reading racks of physicians' offices, but digital signage is quickly grabbing more interest than that three-year-old copy of "People." Digital signage is being used to entertain and inform patients as they wait their turn to see their doctor.

The growth of the digital signage industry: Are you on hold?

The growth of the digital signage industry: Are you on hold?

I frequently read reports about the size of the digital signage industry and its expected growth. However, I rarely hear anyone include the digital sign billions of people carry around with them and interact with constantly — the cell phone.

Does the success of 'PokémonGo' mark a turning point in augmented reality experiences?

Does the success of 'PokémonGo' mark a turning point in augmented reality experiences?

Over the last week, the entire world has been gripped with Pokémon fever. "Pokémon Go," the interactive, augmented reality-enabled gaming app has captured the attention and imagination of millions of people around the globe.

OLED for brand building and customer engagement

OLED for brand building and customer engagement

OLED offers a superior image quality based on better contrast, higher brightness, a fuller viewing angle, a wider color range and much faster refresh rates.

Digital signage comes alive with social media content

Digital signage comes alive with social media content

Appealing to our emotions, compelling consumer behavior and encouraging advocacy is at the heart of digital signage. While conventional content achieves this to an extent, there is one medium that makes use of consumer behavior and emotion more than any other: Social media.

June's Top 5 digital signage headlines

June's Top 5 digital signage headlines

It's time to look back at the most-read articles, news and blog posts on Digital Signage Today from the previous month, recapping the biggest news headlines in June.

What happens when you use digital signage for queue management?

What happens when you use digital signage for queue management?

Digital signage takes queue management to a new level. Queues involve customers waiting with little else to do, while digital signage is all about drawing the attention of viewers and engaging them with a message.

Digital displays bring neighborhood-specific apartment listings to New York City

Digital displays bring neighborhood-specific apartment listings to New York City

StreetEasy, a New York City real estate marketplace, recently launched its first real estate advertising campaign on LinkNYC. Its objective is to bring neighborhood-specific apartment listings that are currently for rent on StreetEasy directly to New York City's streets.

4 challenges for retail digital signage

4 challenges for retail digital signage

Digital signage has the potential to produce some undeniably cool retail experiences. Using digital signage in retail isn't something you should rush into, especially if your budget isn't limitless. Mistakes make for higher costs and poor results.

Doing dynamic digital signage right the first time

Doing dynamic digital signage right the first time

It's frustrating to begin any kind of digital solution installation only to have to start over due to miscommunication, the budget running dry or not having the capacity to handle the technology.

The looming convergence of digital signage and mobile tech

The looming convergence of digital signage and mobile tech

We're so accustomed to interactivity on our phones and tablets that we simply assume all screens will be just as dynamic, and we're surprised when they're not.

What makes an outdoor kiosk successful?

What makes an outdoor kiosk successful?

While many self-service kiosks are located inside, as we discussed last week, there are a number of use-cases where an outdoor kiosks will drive the best ROI.

Digital advertising at the speed of technology

Digital advertising at the speed of technology

LED signs are more than just a showcase of vibrant, colorful and attention-getting advertising. With software that is intuitive and highly programmable, sign owners can experience message scheduling that can be customized to their daily, or even minute-to-minute needs.

The future of restaurant-based digital signage

The future of restaurant-based digital signage

Fresh off the 2016 National Restaurant Association show in Chicago, once again I'm energized about what the future holds for digital signage in the restaurant industry.

So you want to put a kiosk outside? 3 things to know when considering an outdoor kiosk

So you want to put a kiosk outside? 3 things to know when considering an outdoor kiosk

While outdoor kiosks can prove to be a valuable investment, here are some important things to consider before taking the leap outside.

Why restaurant ordering kiosks won't replace employees

Why restaurant ordering kiosks won't replace employees

As QSR giants begin to deploy order-taking kiosks, some people are asking whether the devices will replace employees. With questions like this, it's important to keep the role of the restaurant kiosk in mind.

Choosing the right technology to fit your outdoor digital signage needs

Choosing the right technology to fit your outdoor digital signage needs

In our connected age, businesses need to work smarter to grab customers' attention. One way to do this is with digital signage in outdoor environments to interact with consumers.

10 things retail leaders will take away from the Interactive Customer Experience Summit

10 things retail leaders will take away from the Interactive Customer Experience Summit

The Interactive Customer Experience Summit, being held June 1-3 at the Four Seasons Resort and Club Dallas at Las Colinas, is one of the top ICX industry events for many reasons.

The intersection of CX and digital signage

The intersection of CX and digital signage

Customer experience, or CX, is a catch-all phrase rooted in the business goals of revenue generation. Its intention is to optimize customer acquisition and revenue per customer, while minimizing losses.

How digital can shine a light on independent retailers

How digital can shine a light on independent retailers

In terms of competition, while the bigger chains may have huge budgets set aside for marketing strategies and the implementation of omnichannel experiences, independents also have a hugely valuable asset on their side.

Interactive digital signage: Finding the key location

Interactive digital signage: Finding the key location

Proper screen placement is often overlooked by businesses and organizations during digital signage deployment, but a good placement strategy is necessary to achieve success.

3 reasons retailers should make the switch from print to digital signage

3 reasons retailers should make the switch from print to digital signage

The way retailers communicate is changing. Print ads are no longer the flashy, new guy in town. In fact, making the switch from print to digital signage is increasing everyday as more and more companies realize the power and impact HD digital signage has on their branding message.

Hello from the editor

Hello from the editor

Introducing Travis Wagoner as the new editor of DigitalSignageToday.com.

Digital billboards across the country honor music legend Prince

Digital billboards across the country honor music legend Prince

The out-of-home advertising industry paid its respects to Prince in its own way using digital billboards.

Digital signage advertising pops up in unexpected spots

Digital signage advertising pops up in unexpected spots

Digital signage advertising has been used in restaurants, gas stations, retail stores and in the lobbies of businesses and hotels for quite a few years. Now in 2016 new creative and unexpected uses of digital signs are popping up all the time. Here are some of the more unexpected places you'll find digital signage advertising today.

Digital billboards in the right locations drive big revenue

Digital billboards in the right locations drive big revenue

Digital billboards have been around for more than a decade now, so this outdoor advertising company GM is always surprised when he reads or hears comments bashing digital billboards as risky or too expensive. The truth is, he says, digital billboards can be a great investment — in the right location.

Digital signage tells you you're driving the wrong car

Digital signage tells you you're driving the wrong car

Imagine driving down the highway in your Toyota when you notice the digital billboard off to the right change its message to tell you a Chevy Malibu gets better gas mileage than your Camry. That's the kind of impression digital signage delivers.

Digital signage transforming ordinary people into superheroes for 'Batman v Superman'

Digital signage transforming ordinary people into superheroes for 'Batman v Superman'

Augmented reality digital signage displays have been transforming people around the world into superheroes to help promote the recent release of 'Batman v Superman: Dawn of Justice.'

What Mobile World Congress 2016 means for DOOH in 2016 and beyond

What Mobile World Congress 2016 means for DOOH in 2016 and beyond

The tidal wave of change spurred by mobile promises to be transformational for everyone involved in the out-of-home ecosystem, particularly digital OOH. Here are some key themes our industry needs to address following this year's MWC

February's Top 5 digital signage headlines

February's Top 5 digital signage headlines

It's time for our monthly look back at the most-read articles and blog posts on Digital Signage Today in the previous month, recapping the biggest news headlines of February.

See's Candy offers taste of history with digital signage at SF Int'l Airport

See's Candy offers taste of history with digital signage at SF Int'l Airport

See's Candy digital signage lets airport shoppers see into the company's history in an engaging and interactive way.

'The truth is out there': The X-Files comes to digital signage

'The truth is out there': The X-Files comes to digital signage

The X-Files recently returned to television sets around the world after almost 15 years — and digital signage helped build the anticipation and suspense for the show's return.

Digital signage 'Smackdown' teaches video game coding

Digital signage 'Smackdown' teaches video game coding

Travelers at the Helsinki tram station learned how to code through digital signage that invited them to program their own character in a wrestling video game.

Making the customer experience interactive

Making the customer experience interactive

Creating an interactive customer experience doesn't just benefit brands, retailers, restaurants, etc. by appealing to shoppers, it also provides analytics that can be critical to optimizing the reach and impact of their message.

8 near-future trends set to change out-of-home advertising

8 near-future trends set to change out-of-home advertising

The out-of-home industry is set to evolve more rapidly as mobile convergence, developments in digital platforms and data sources are changing perceptions of the industry. What does that mean for the digital signage and digital out-of-home?

Valentine's Day video proposals delivered to your door with digital signage

Valentine's Day video proposals delivered to your door with digital signage

Groupon is offering a special deal this Valentine's Day: Propose to your sweetie on giant LED board delivered right to your door.

Delivering creativity at scale in a digital out-of-home world

Delivering creativity at scale in a digital out-of-home world

The global digital out-of-home market is at a crossroads. The inventory is there, and its scale and ubiquity in cities around the world make it a valuable and exciting medium to work with. So how can digital signage work for brands and agencies at scale?

Using digital to its potential wins customers over and over again

Using digital to its potential wins customers over and over again

One-size-fits-all messaging simply doesn't work anymore. How can digital billboards and digital signage increase consumer loyalty as well as advertisers' bottom lines?

Art and interactivity painting a new digital signage experience, Pt. II

Art and interactivity painting a new digital signage experience, Pt. II

Digital signage is an inherently visual medium, and is increasingly being used to visualize data from business applications or other feeds. But to improve the branding or the ambiance at a location, content as art is emerging, and art through interactivity is providing an engaging and immersive experience.

Learn the basics of digital billboard rate setting

Learn the basics of digital billboard rate setting

For many operators, the digital billboard business is new territory. Whether you own the first digital billboard in your area, or are starting with a new digital board in an already established market, rate setting is at the very heart of your success.

'Video Everywhere' has agencies shaken and stirred

'Video Everywhere' has agencies shaken and stirred

Unlike 007's martini, digital signage and digital place-based media have brands and agencies both shaken *and* stirred, says DPB media expert Lyle Bunn.

Sometimes there is such a thing as a free lunch

Sometimes there is such a thing as a free lunch

Normally there's no such thing as a free lunch, but a digital signage display in downtown Madrid recently gave out free lunches to people who could create their own menus onscreen in less than a minute.

Digital signage getting advertisers to 'Feel the Real'

Digital signage getting advertisers to 'Feel the Real'

There's a growing concern among brands and advertisers about the 'reality problem' facing online advertising – one on which out-of-home and digital out-of-home aim to capitalize.

How digital signage meets the corporate hierarchy of needs

How digital signage meets the corporate hierarchy of needs

The opportunity cost of not using digital media is now greater than the cost of its use, digital signage expert Lyle Bunn says, and this opportunity cost applies up and down the corporate hierarchy of needs.

Let's go 'Back to the Future' of digital out-of-home advertising

Let's go 'Back to the Future' of digital out-of-home advertising

DOOH expert takes a look at how digital signage and out-of-home advertising was envisioned 30 years ago when Marty McFly (Michael J. Fox), Doc Brown (Christopher Lloyd) and their time-traveling DeLorean traveled to the past, present and future.

Project Everyone enlists digital signage for 'world's largest ever advertising campaign'

Project Everyone enlists digital signage for 'world's largest ever advertising campaign'

In what organizers hope to be 'the world's largest ever advertising campaign,' out-of-home advertisers and communications agencies around the globe marshaled assets for Project Everyone, aiming to share the United Nations' Sustainable Development Goals with 7 billion people over seven days.

Digital out-of-home rallies around 'Project Everyone'

Digital out-of-home rallies around 'Project Everyone'

'The world's largest ever advertising campaign,' landed in Times Square as out-of-home advertisers and communications agencies around the globe marshaled assets for Project Everyone, aiming to share the United Nations' Sustainable Development Goals with 7 billion people over seven days.

Doggy DOOH campaign warms hearts

Doggy DOOH campaign warms hearts

A U.K. animal shelter earlier this year launched a clever digital out-of-home activation that saw an on-screen dog following passersby around an East London mall, going from screen to screen as people neared each digital signage display.

#NeverForget: Digital billboards commemorate 9/11

#NeverForget: Digital billboards commemorate 9/11

On the 14th anniversary of the Sept. 11, 2001, terrorist attacks, the digital out-of-home and out-of-home sectors continue to commemorate the fateful events of that day.

The DST Top 5: August's top digital signage headlines

The DST Top 5: August's top digital signage headlines

It's time for a look back at the most-read articles and blog posts on Digital Signage Today in August, recapping the biggest news headlines of the month.

'10 Years Stronger': Digital signage remembers Hurricane Katrina

'10 Years Stronger': Digital signage remembers Hurricane Katrina

Baton Rouge, Louisiana-based outdoor advertising giant Lamar Advertising Co. today announced it is dedicating space on its digital billboards nationwide to commemorate the 10th anniversary of Hurricane Katrina.

Coca-Cola taps digital signage to find out 'What's in a Name?' in Times Square

Coca-Cola taps digital signage to find out 'What's in a Name?' in Times Square

Coca-Cola collaborated with Posterscope, Clear Channel, ICUC and Google to produce a very personalized digital out-of-home campaign earlier this year in Times Square.

Go full spectrum: Don't forget the other half of your digital signage

Go full spectrum: Don't forget the other half of your digital signage

Why would you invest in a technology to only use it halfway? If you use video, don't forget text — and vice versa.

Governments going digital to reach the public

Governments going digital to reach the public

Civil authorities are increasingly turning to digital signage, digital billboards and the range of digital out-of-home to communicate vital information to the public.

Regulatory trend: States adopting lighting standards for digital billboards

Regulatory trend: States adopting lighting standards for digital billboards

Keeping pace with new technology, a growing number of states are adopting lighting standards for digital billboards and outdoor digital signage that assure legibility while preventing glare.

JetBlue lands engagement with digital signage 'Wingman'

JetBlue lands engagement with digital signage 'Wingman'

Digital signage and real-life intersected as JetBlue had New Yorkers dancing in the street and scratching their heads at the truly lifelike interaction from a digital out-of-home engagement.

How hybrid signage can optimize marketing campaigns

How hybrid signage can optimize marketing campaigns

Affordable, dynamic marketing and promotional campaigns are blending print and digital signage.

Bison, moose and bears, oh my: Hybrid campaign takes the big sky to the big city

Bison, moose and bears, oh my: Hybrid campaign takes the big sky to the big city

Media company Titan, Montana Tourism and the Chicago Transit Authority teamed in May to bring a taste of the big sky to the city of big shoulders with an out-of-home ad campaign that combined digital signage and static elements with 3D statues of bears, bison and moose.

'Green Chile From The Ghetto': Digital billboard art project sparks controversy

'Green Chile From The Ghetto': Digital billboard art project sparks controversy

A youth art project combining digital signage and provocative slogans and imagery sparked mystery and controversy in Albuquerque, New Mexico.

Summer's coming in hot: Create cool customer experiences with digital signage

Summer's coming in hot: Create cool customer experiences with digital signage

The first day of summer is just weeks away, and it's coming in hot — but digital signage can help keep the summer heat at bay with cool customer experiences. Whether it's advertising for an umbrella or a rain slicker on a cloudy day, or serving up sodas on a scorcher, digital signage and digital out-of-home has it covered.

Iconic Marilyn Monroe 'skirt' scene re-created in the NYC Subway

Iconic Marilyn Monroe 'skirt' scene re-created in the NYC Subway

Perhaps Monroe's most iconic image, her skirt blowing in the updraft from subway trains blowing up through a sidewalk grating, has been re-created on digital signage, this time down in the subway system and reacting in real-time to incoming subway trains.

Full moon: Don't let this happen to your digital signage

Full moon: Don't let this happen to your digital signage

The importance of digital signage security has rarely been made more graphically clear than it was last week in Atlanta, when hackers replaced a digital billboard's regularly scheduled programming with a full moon. And no, I don't mean a picture of Earth's largest satellite.

Digital signage helping TOMS #WithoutShoes campaign put best foot forward

Digital signage helping TOMS #WithoutShoes campaign put best foot forward

TOMS Shoes is known as much for its philanthropic bent as for its casual slip-on shoes, but the shoemaker is taking that bent another step further with this year's #WithoutShoes campaign — and digital signage is helping the campaign get off on the right foot.

Ask the Experts: How do we bridge the smartphone gap?

Ask the Experts: How do we bridge the smartphone gap?

For the latest in the return of "Ask the Experts" here on Digital Signage Today, we're going to get an industry expert to offer his commentary on a question of immediacy and concern to the digital signage industry (and many others for that matter): How do we reach consumers on their phones?

Digital signage, it's not just for lobbies anymore

Digital signage, it's not just for lobbies anymore

Digital signage expert blogger looks at a variety of interesting use cases for digital signage in business, education and health care settings.

5 for 5: April's top digital signage headlines

5 for 5: April's top digital signage headlines

It's time for a look back at the most-read articles on Digital Signage Today in April, recapping the biggest news headlines of the month.

Digital signage celebrates Earth Day across the US

Digital signage celebrates Earth Day across the US

Continuing on ongoing effort to promote the nation's parks and historic sites, the out-of-home industry launched a digital roadblock today in support of Earth Day.

Coke digital signage brings some cool summer color to Oz

Coke digital signage brings some cool summer color to Oz

JCDecaux and Coca-Cola recently won the award for 'Best Use of a Special Build' in the Australian Outdoor Media Association’s Q4 Creative Collection Competition, with a novel digital signage screen/Coke dispenser that delivered a cold drink during Australia’s hot summer months.

McDonald's UK Monopoly campaign rolls dice, lands on DOOH

McDonald's UK Monopoly campaign rolls dice, lands on DOOH

McDonald's U.K. recently launched a digital signage ad campaign in the U.K. to promote the 10th anniversary there of its McDonald's Monopoly campaign running in partnership with Monopoly game maker Hasbro.

New digital signage advertising coming to the London Tube

New digital signage advertising coming to the London Tube

Exterion Media, formerly CBS Outdoor International, is set to launch its own summer blockbuster with a new digital signage ad platform coming to the London Underground.

Times Square digital signage kicks off National Parks PSA

Times Square digital signage kicks off National Parks PSA

Out-of-home and digital out-of-home working together for nationwide two-year PSA campaign targeting millennials for National Parks Service anniversary.

March Madness coming to a digital billboard near you

March Madness coming to a digital billboard near you

Lamar Advertising Co. displaying real-time scores and live tweets on digital signage in the home markets of surviving teams and venue location markets for this year's NCAA Men's Basketball Championship tournament.

Digital out-of-home pays tribute to Star Trek's Spock.

Digital out-of-home pays tribute to Star Trek's Spock.

After the passing of Leonard Nimoy, the actor who made Mr. Spock a household name, digital billboards around the Atlanta area paid tribute to the late pop culture icon.

Skoda takes digital signage for a test drive at Waterloo Station

Skoda takes digital signage for a test drive at Waterloo Station

In an inventive digital signage and augmented reality branding engagement, commuters got to see how they'd look in their very own Skoda Fabia on the big screen at London's Waterloo Station.

Digital signage keeps NY Knicks star Carmelo Anthony on the court

Digital signage keeps NY Knicks star Carmelo Anthony on the court

With the NBA star hanging up his sneakers for the rest of the season to have knee surgery, one of the only places to see him is now a digital signage screen in a New York City subway station.

Porsche, HP rev up Chelsea Market Feed

Porsche, HP rev up Chelsea Market Feed

The Chelsea Market Feed powered by The Huffington Post digital signage network inside New York City's Chelsea Market is bringing high-tech to a hip destination.

Microsoft snaps digital signage to create 'world's largest photo booth'

Microsoft snaps digital signage to create 'world's largest photo booth'

Seattle-area shoppers stumbled upon "largest photo booth in the world" over the holiday season, posting their images on 150-foot video walls at Microsoft Stores.

What is out-of-home in a 'mobile' world?

What is out-of-home in a 'mobile' world?

With 65 percent-plus of the U.S. population smartphone-armed and dangerous, mobile technology has transformed the way people interact with the world and each other — and how brands engage with consumers who are, more than ever, on the go.

Outdoor digital signage trends for 2015

Outdoor digital signage trends for 2015

Digital billboard expert looks at trends that will shape outdoor digital signage and digital billboard advertising in the year ahead.

Digital signage can stay at the YMCA

Digital signage can stay at the YMCA

A communications strategy featuring digital signage is helping the YMCA of Greater New York stay fit and healthy.

Pepsi pranksters at it again with augmented reality 'Time Tunnel'

Pepsi pranksters at it again with augmented reality 'Time Tunnel'

Digital signage projection tech and some keen special effects used to shocking effect by Pepsi Max U.K.

Digital signage crowned king: Another look at award-winning content

Digital signage crowned king: Another look at award-winning content

Here's the second post in our series taking a closer look at the winners of this year's DSA Crown Awards for digital signage content.

Digital signage lands at New Zealand's largest airport

Digital signage lands at New Zealand's largest airport

Displays aim to reach the 15 million travelers flying in and out of the airport, and the 38 million people travelling through the airport corridor, annually.

Settling the frontier of digital out-of-home

Settling the frontier of digital out-of-home

Digital media and dynamic signage analyst recounts key takeaways form recent events looking at the still untamed digital out-of-home landscape.

Shazam lands in the mall

Shazam lands in the mall

The popular mobile app is being integrated with digital signage advertising through the Adspace network across more than 200 shopping malls in the U.S.

Amusement parks taking digital signage for a ride

Amusement parks taking digital signage for a ride

Digital signage keeping guests entertained and engaged during long wait lines, helping them plan for weather conditions and directing traffic at 11-park North American amusement park chain.

Happy Halloween: Pepsi prank scares with digital signage funhouse mirror

Happy Halloween: Pepsi prank scares with digital signage funhouse mirror

Possibly pants-filling prank from Pepsi projects ghoulish permutations with augmented reality and digital signage.

Digital signage begins and ends with business

Digital signage begins and ends with business

Alan Brawn, Partner at Brawn Consulting, looks forward to the Digital Signage Expo 2015 this March in Las Vegas.

Digital signage content design isn't always black and white

Digital signage content design isn't always black and white

Color is key to audience attraction and a primary reason why a consumer buys a particular product.

Digital signage the Rx for chronic boredom

Digital signage the Rx for chronic boredom

Have a seat in the waiting room: How to cure chronic boredom and generate additional revenue with digital signage.

'Bill the Billboard' cracks wise for Sprite

'Bill the Billboard' cracks wise for Sprite

A digital billboard in a busy intersection in Kenya tells (mostly bad) jokes in an award-winning digital signage campaign for Sprite.

Digital signage passports take 'Texas on Tour'

Digital signage passports take 'Texas on Tour'

Interactive digital signage kiosks took festival-goers in a dozen states on a tour of the Lone Star State in Texas on Tour.

'The Walking Dead' take Vienna with augmented reality-digital signage campaign

'The Walking Dead' take Vienna with augmented reality-digital signage campaign

A Vienna tram shelter turns "Scary Shelter" in a "zombie apocalypse" on digital out-of-home.

Shopper conversion through retail shelf media

Shopper conversion through retail shelf media

A dynamic signage expert consultant takes a deep dive into shelf-level digital signage.

Digital signage is a game changer for advertisers

Digital signage is a game changer for advertisers

Digital signage puts marketers and other communicators in charge of when and where their messages influence consumers. This may also mean changes in the way things get done and who's responsible for those things.

Digital signage key ingredient for tasty Instagram selfie ad campaign

Digital signage key ingredient for tasty Instagram selfie ad campaign

Take one part digital signage, add in selfies, social media and fine chocolate for an interesting mix as an integrated campaign takes to the streets of San Francisco.

Augmented reality digital signage brings the Serengeti to the streets of Hong Kong

Augmented reality digital signage brings the Serengeti to the streets of Hong Kong

It's not about the content, the hardware or the software; it's about the experience. Can digital signage take people out of the everyday and give them a memorable, maybe even magical, experience?

Go across the country with Art Everywhere US

Go across the country with Art Everywhere US

Both digital signage and static outdoor advertising are making Art Everywhere US the biggest outdoor art show ever.

Digital signage takes 'Art Everywhere'

Digital signage takes 'Art Everywhere'

The out-of-home advertising industry, both static and digital, is partnering with some of America's top art museums to take America's greatest art to the public.

What not to do in digital signage

What not to do in digital signage

A digital marketing expert takes a look at the wrong moves deployers make when rolling out digital signage.

Online bidding lands autism advocacy group on digital billboards

Online bidding lands autism advocacy group on digital billboards

Can the growth of digital billboards in the out-of-home advertising space help small businesses and nonprofit agencies?

The endless possibilities of digital signage for restaurants

The endless possibilities of digital signage for restaurants

Unless you live in a cave you've probably been mesmerized by a dynamic menu board at some point in your search for food, but that's just the tip of the iceberg digital signage for restaurants; the possibilities are endless.

Surf's up: The smell of digital signage success

Surf's up: The smell of digital signage success

A DOOH campaign in the U.K. combined digital signage, scent emitters and hopscotch to promote a new laundry soap brand.

Coca-Cola and Microsoft, heating up coolers with digital signage

Coca-Cola and Microsoft, heating up coolers with digital signage

Asia-Pacific beverage bottler Coca-Cola Amatil boosts youth appeal, sales with interactive coolers.

Federal Highway Administration study confirms safety of digital billboards and signs

Federal Highway Administration study confirms safety of digital billboards and signs

Landmark Dept. of Transportation study shows digital billboards pose no safety risk to passing motorists.

ISA works with Chicago to overturn digital sign ban, Part II

ISA works with Chicago to overturn digital sign ban, Part II

The International Sign Association talks about the effort to overturn the Windy City's moratorium on on- and off-premise EMCs.

ISA works with Chicago to overturn digital sign ban, Part I

ISA works with Chicago to overturn digital sign ban, Part I

The International Sign Association talks about the effort to overturn the Windy City's moratorium on on- and off-premise EMCs.

Digital signage takes shoppers scuba diving, rock climbing

Digital signage takes shoppers scuba diving, rock climbing

Interactive digital signage kiosk takes potential tourists on a visit to the Philippines.

Digital signage key ingredient for experiential campaign recipe

Digital signage key ingredient for experiential campaign recipe

Global brand Lurpak cooked up a digital out-of-home and experiential campaign in London's Waterloo station.

Philadelphia up for a digital signage facelift?

Philadelphia up for a digital signage facelift?

Outdoor advertising firm proposing legislation creating 'digital district' in Philadelphia's Center City.

Location-based digital signage campaign launches 'The Lego Movie' in Australia

Location-based digital signage campaign launches 'The Lego Movie' in Australia

Digital billboards are helping the smash movie take off in Australia with a proximity-based DOOH campaign.

Digital signage powers next-gen vending machines

Digital signage powers next-gen vending machines

Multibillion dollar snack multinational rolling out digital signage-powered vending machines.

Augmented reality digital signage from Pepsi invades London

Augmented reality digital signage from Pepsi invades London

Augmented reality and digital out-of-home surprise unsuspecting London bus riders with fantastic street scenes.

Digital signage sets the field for Olympic Field Hockey Team

Digital signage sets the field for Olympic Field Hockey Team

The biggest indoor athletics center in the U.S. (and future home of USA Field Hockey) is awash in digital signage.

Valentine's Day 'Invisible Coca-Cola Machine' only appears to couples

Valentine's Day 'Invisible Coca-Cola Machine' only appears to couples

A digital signage vending kiosk from Coca-Cola was invisible to singles and appeared only to couples on Valentine's Day.

The cure for the post-holiday season slump

The cure for the post-holiday season slump

The holiday shopping season is over, and many businesses are heading into one of their slowest seasons of the year. Holiday shopping bills and nasty weather are powerful motivators to keep customers at home for the next couple of months.

UK Best Awards buy heavy on DOOH

UK Best Awards buy heavy on DOOH

Digital out-of-home plays a big role in most of the campaigns shortlisted for Best Consumer Campaign in this year's awards.

Digital signage already on the field for this year's Super Bowl

Digital signage already on the field for this year's Super Bowl

From taxicabs and stores to digital scoreboards and billboards, digital signage is on display from New York to New Jersey.

Digital signage getting a kick out of sports

Digital signage getting a kick out of sports

Sporting events get eyeballs on the screens, and 2014 is setting up to be a banner year for sports and digital signage.

Heineken puts karaoke Christmas carolers on DOOH

Heineken puts karaoke Christmas carolers on DOOH

Hidden cameras and digital signage screens combine for a Christmas caroling prank for the holidays.

Digital signage helps Santa (and WestJet) deliver 'Christmas Miracle'

Digital signage helps Santa (and WestJet) deliver 'Christmas Miracle'

The Canadian airline helped deliver Christmas surprises to travelers with the help of an interactive digital display.

What does and doesn't work in DOOH

What does and doesn't work in DOOH

A longstanding observer and participant in the digital signage industry takes it back to the basics.

Domino's #lookdown delivers digital signage spoof of BA's #lookup

Domino's #lookdown delivers digital signage spoof of BA's #lookup

Digital billboard ads respond to jets flying overhead, and delivery drivers below.

Montreal gets on the bus with digital signage

Montreal gets on the bus with digital signage

Gesture-interactive digital signage brings new level of engagement to advertisers on Montreal bus shelters.

F1 revs up digital signage at US Grand Prix

F1 revs up digital signage at US Grand Prix

Formula One fan festival in Austin, Texas, engaged fans with digital signage, and also raised awareness for typhoon relief.

Can ad-funded digital signage survive the mobile onslaught?

Can ad-funded digital signage survive the mobile onslaught?

In 2010, I wrote a white paper entitled "Ad Funded Digital Signage: Is There A Future In It?" That paper discussed how Apple's 2008 launch of the iPhone 3G and the iTunes App Store was a catalytic event that spawned...

Print signage fail: Why digital is better

Print signage fail: Why digital is better

Mega beverage brand. Extremely poor font choice. One Pepsi advertisement turned a Japanese clothing line from "Aape" to "Rape" (visually).

Give your advertising the touch of success

Give your advertising the touch of success

While digital technologies threaten the effectiveness of television advertising, interactive digital signage can amplify the impact of your marketing message.

Media Week 2013 reflects appeal of digital signage, Pt. II

Media Week 2013 reflects appeal of digital signage, Pt. II

Digital signage and digital place-based media expert looks back at this year's Media Week in New York City.

Digital signage kiosks answer Obamacare questions

Digital signage kiosks answer Obamacare questions

Health assessment screens also educating consumers about the Affordable Care Act Health Insurance Marketplace.

Media Week 2013 reflects appeal of digital signage, Pt. I

Media Week 2013 reflects appeal of digital signage, Pt. I

Digital signage and digital place-based media expert looks back at this year's Media Week in New York City.

Tide's Halloween Vines get tangled up in DOOH

Tide's Halloween Vines get tangled up in DOOH

Tide is cleaning up with groundbreaking new social media and digital billboard campaign.

Rubber Duck floats onto digital billboards in China

Rubber Duck floats onto digital billboards in China

The famous floating giant Rubber Duck is appearing on digital signage LED screens across China for Beijing Design Week.

DPAA head talks 'Video Everywhere'

DPAA head talks 'Video Everywhere'

The CEO of the Digital Place-based Advertising Association sits down for a Q-and-A session on the DPAA Summit next week.

DOOH taps social media for Ad Week

DOOH taps social media for Ad Week

An ad campaign integrates out-of-home, digital out-of-home and social media to drive home the medium's reach.

Digital signage casts a spell on subway commuters in NYC

Digital signage casts a spell on subway commuters in NYC

Interactive experience designers offer a glimpse into what they say will be the future of digital out-of-home.

Gannett spins off Captivate Network

Gannett spins off Captivate Network

The digital place-based ad firm has been spun off by the media giant and new investors Generation Partners.

Digital place-based advertising on cusp of financial and creative growth

Digital place-based advertising on cusp of financial and creative growth

Digital Signage Today takes the pulse of state of digital signage advertising, and the results are promising.

Mini drivers take a spin on DOOH

Mini drivers take a spin on DOOH

Digital signage billboards in London featured bespoke content aimed at Mini drivers in a novel integrated campaign.

Uptick in digital video spending a good omen for digital signage

Uptick in digital video spending a good omen for digital signage

According to an article written by eMarketer, "Video is the fastest-growing digital ad format; eMarketer expects U.S. digital video ad spend to rise by 41.4 percent this year and by nearly 40 percent next year as well, when outlays will reach $5.7 billion." The article also stated that 70 percent of buy-side U.S.

Buckeye State test driving rest-stop digital signage

Buckeye State test driving rest-stop digital signage

Ohio Department of Transportation turning to digital signage kiosks in rest areas to raise revenue.

Is Apple iOS 7 the angel of death for NFC?

Is Apple iOS 7 the angel of death for NFC?

Many have branded Apple's iOS 7 the harbinger of death for near-field communications, a.k.a., NFC. Although iOS 7's Airdrop feature is a really intriguing peer-to-peer communications application, it does not rule out the use of NFC in an upcoming iPhone...

5 for 5: Key takeaways from July's top 5 most-read stories

5 for 5: Key takeaways from July's top 5 most-read stories

Key lessons gleaned from the digital signage stories readers were most interested in during the month of July.

Creating a transparent display experience

Creating a transparent display experience

Ever since the invention of television back in the 1920's, the images displayed on a TV or, more recently, a computer screen could not be mixed with actual 3D objects. The screen and its housing were one medium, and the real world was another.

Digital billboards here to save the day (Commentary)

Digital billboards here to save the day (Commentary)

They may not be able to get your cat out of a tree, but digital billboards are taking on a superheroic role across the U.S.

Penn Station digital signage network goes live

Penn Station digital signage network goes live

One of the busiest transportation hubs in the country gets kitted out with a new DOOH network from CBS Outdoor.

4K digital signage landing in Delta Sky Clubs

4K digital signage landing in Delta Sky Clubs

A new 4K ultra-HD screen DOOH network from RMG is flying into Delta Sky Club lounges across the U.S.

Clear Channel Airports launching in-airport digital signage TV channel

Clear Channel Airports launching in-airport digital signage TV channel

CCA, connectiVISION and Harris Broadcast have teamed to create digital signage-based TV network in U.S. airports.

Indian grocery cooking with digital signage menu boards

Indian grocery cooking with digital signage menu boards

Indian grocer alerts shoppers to his fast food options with digital signage.

Digital signage  celebrates Independence Day (Video)

Digital signage celebrates Independence Day (Video)

Digital billboards across the country led viewers in refrains of 'The Star-Spangled Banner' over the holiday weekend.

Mobile-controlled Minions drive DOOH campaign for 'Despicable Me 2' (Video)

Mobile-controlled Minions drive DOOH campaign for 'Despicable Me 2' (Video)

Digital signage and mobile combine for toe-tapping ad campaign ahead of movie release.

Pepsi Like Machine trades soda for Facebook 'likes' (Video)

Pepsi Like Machine trades soda for Facebook 'likes' (Video)

Pepsi blends digital signage and social media for branding, and for targeted customer data gathering.

How digital signage drives sales in auto dealerships

How digital signage drives sales in auto dealerships

Sales lift, defensive marketing and wow factor are just some of the benefits of digital signage for auto dealers.

Blinded by science: Brain scans show power of digital out-of-home

Blinded by science: Brain scans show power of digital out-of-home

A neuroscientific study of emotional responses to outdoor advertising validates the medium's impact and engagement.

HD proliferation driving new opportunities in digital signage

HD proliferation driving new opportunities in digital signage

Those of us in the digital signage industry — systems integrators, installers and manufacturers alike — are always on the lookout for new markets ... emerging customer segments that will fuel the next wave of growth within our industry.

Boston bombing manhunt unfolds on digital billboards

Boston bombing manhunt unfolds on digital billboards

Digital billboards in Boston playing a key role in keeping the public informed in a time of crisis.

AV fortune-teller calls digital signage 'Holy Grail' opportunity (Video)

AV fortune-teller calls digital signage 'Holy Grail' opportunity (Video)

A/V industry expert Gary Kayye says digital signage is the future for advertisers and A/V pros alike.

3M posts digital signage 'Virtual Presenter' at SXSW (Video)

3M posts digital signage 'Virtual Presenter' at SXSW (Video)

3M's business development manager talks about the company's new virtual avatar for digital merchandising.

Digital signage set to flood NYC Transit

Digital signage set to flood NYC Transit

As NYC readies a second phase pilot of digital signage wayfinding kiosks, MTA talks lessons learned, potential major RFP.

DSE13: A final digital signage 8

DSE13: A final digital signage 8

Here are eight key takeaways from this year's Digital Signage Expo in Las Vegas.

Digital signage the coin for future NYC payphones (Video)

Digital signage the coin for future NYC payphones (Video)

Digital signage is proving to be a key component to the future of the New York City payphone.

Digital signage nabs crooks, guilt-trips husbands, drives sales

Digital signage nabs crooks, guilt-trips husbands, drives sales

Jewelry store's digital billboard helps catch crooks who robbed store, and helps motivate potential purchases.

A primer on digital signage advertising

A primer on digital signage advertising

A recent DST webinar provides an educational introduction to the benefits of digital signage advertising.

Digital signage drives traffic at Dunkin' Donuts

Digital signage drives traffic at Dunkin' Donuts

An Ohio Dunkin' Donuts franchisee has deployed outdoor digital message boards to increase local marketing.

The next level is now in dynamic media (Commentary)

The next level is now in dynamic media (Commentary)

Take a look at the state of the digital signage or dynamic media industry with analyst and educator Lyle Bunn.

Good Content: Sprint and Two West

Good Content: Sprint and Two West

Retail marketing firm Two West produced this award-winning piece for Sprint's in-store digital signage. It's an engaging spot, apparently modeled after a visually similar, award-winning Chipotle campaign, "Back to the Start."

Clorox DOOH campaign bleaches away the evidence in Sin City

Clorox DOOH campaign bleaches away the evidence in Sin City

Clever digital signage campaign lets people submit tongue-in-cheek 'Bleachable Moments' on digital billboards in Las Vegas.

Financial institutions banking on digital signage

Financial institutions banking on digital signage

Personal banking habits have changed; in-branch digital signage could be key to maintaining relationships with customers.

Digital signage where you'd least expect to find it

Digital signage where you'd least expect to find it

Last year at this time I wrote about what we could expect from the digital signage industry in 2012. I'm happy to say that most (if not all) of what I predicted did, in fact, come to pass.

Digital signage will make 2013 the year for small business growth

Digital signage will make 2013 the year for small business growth

Small businesses are the cornerstone of the economy, employing nearly 60 percent of the private workforce and generating 39 percent of the U.S. gross domestic product, according to the U.S.

BMW digital signage turns passing autos into concept cars in NYC (Video)

BMW digital signage turns passing autos into concept cars in NYC (Video)

"Window Into The Near Future" digitally transforms cars into all-electric and plug-in hybrid BMW concepts.

One Source Interactive at CETW Fall 2012

One Source Interactive at CETW Fall 2012

Edward Crowley of One Source Interactive talks about the check-in kiosk his company supplied for the Customer Engagement Technology World show in New York City.

Analytics and digital signage do double duty for virtual concierge (Video)

Analytics and digital signage do double duty for virtual concierge (Video)

Virtual Concierge digital signage kiosk serves customers, serves up user insight via analytics-gathering software.

Fiat goes fast for digital signage at the pump (Video)

Fiat goes fast for digital signage at the pump (Video)

Italian carmaker targets consumers at the pump with new digital out-of-home-specific ad.

Good content: Fiat goes fast with DOOH

Good content: Fiat goes fast with DOOH

Fiat has launched a new digital out-of-home campaign at the pump with Gas Station TV.

Seeking mobile engagement for your DOOH network

Seeking mobile engagement for your DOOH network

It is impossible to ignore the revolution of personal technology. Everyone has been keeping up to date on monthly smartphone sales.

Boosting digital returns: What is the optimal number of advertiser slots?

Boosting digital returns: What is the optimal number of advertiser slots?

As billboard operators convert static faces to digital, a key question is often how best to optimize to the perfect number of advertiser "slots." For someone new to the digital medium, the ideal rotation — six to eight advertiser slots...

The missed opportunity cost of NOT having digital signage

The missed opportunity cost of NOT having digital signage

Sometimes it's the little things we don't even think about that could make a big difference in the long-run. Something as seemingly minor as a little printed calendar of what's going on can represent a significant missed opportunity to engage...

Effectively measuring dwell time for DOOH networks

Effectively measuring dwell time for DOOH networks

When a DOOH network is planning, rolling out, pitching and delivering their content, one piece of information is very important: dwell time. Books have been written about content strategies that vary with dwell time.

CETW braces for Hurricane Sandy

CETW braces for Hurricane Sandy

Despite dire predictions, CETW organizers say the storm will blow into and out of town, and the show will go on as normal.

Digital signage takes a bite out of the Big Apple

Digital signage takes a bite out of the Big Apple

The digital signage and DOOH industries take Manhattan by storm next week with a full slate of conferences and activities.

Ho, ho, ho, Green Giant takes to augmented reality to help kids

Ho, ho, ho, Green Giant takes to augmented reality to help kids

The Jolly Green Giant visited with kids via augmented reality to get them to eat their veggies.

DOOH a little dance: Britpop princess makes digital signage/mobile move (Video)

DOOH a little dance: Britpop princess makes digital signage/mobile move (Video)

A record company's interactive digital out-of-home campaign combines digital signage, mobile app and dancing.

Volvo takes DOOH out for a spin

Volvo takes DOOH out for a spin

The automaker launched a new model with help from an interactive digital out-of-home campaign in the U.K.

Are we there yet? What's taking digital signage so long? (Commentary)

Are we there yet? What's taking digital signage so long? (Commentary)

An expert on interactive technologies looks back at factors that slowed the adoption of digital signage.

Predicting the future of digital signage and smart vending kiosks, Pt. II

Predicting the future of digital signage and smart vending kiosks, Pt. II

From Cupcake ATMs to Coke machines with digital signage, intelligent vending is the wave of the future.

Times Square digital signage hacked ... again! (Not really)

Times Square digital signage hacked ... again! (Not really)

Another video popped up on YouTube recently showing the digital signage in Times Square getting taken over by hackers and used to display an unsettling — and for those of us of a certain age, oddly familiar — image: Of course, the signage wasn't really hacked; the video is part of an attempt at viral marketing for a new TV series on A&E.

Predicting the future of intelligent vending kiosks with digital signage, Pt. I

Predicting the future of intelligent vending kiosks with digital signage, Pt. I

Combining digital signage and mobile technologies with vending gives a look at next-generation smart kiosks.

How to make digital signage pay for itself

How to make digital signage pay for itself

A recent webinar looked at ways to recoup the initial investment from a new technology deployment.

Change is in the air: NFC is coming (Commentary)

Change is in the air: NFC is coming (Commentary)

An expert on digital signage and mobile interactivity says the NFC tide is gathering steam.

Branding 'getting sexier by the second' with digital signage (Commentary)

Branding 'getting sexier by the second' with digital signage (Commentary)

The use of dynamic place-based media is heating up brand activation.

Fetch! DOOH lets NYC subway station go to the dogs (Video)

Fetch! DOOH lets NYC subway station go to the dogs (Video)

Motion-tracking digital signage enables virtual fetch in Columbus Circle subway station.

3D projection tech makes Caesars all fall down (Video)

3D projection tech makes Caesars all fall down (Video)

3D mapping software and projection technology recently turned a Las Vegas casino into a giant DOOH screen.

DOmedia allies with Telmar for DOOH plans/buys

DOmedia allies with Telmar for DOOH plans/buys

A new partnership aims to eliminate inefficiencies in media planning and buying.

DOOH networks in smaller markets

DOOH networks in smaller markets

Digital out-of-home remains a young advertising medium. Not because the technology or know-how are new, but because DOOH networks are cropping up in places where there traditionally was no advertising before.

GlobalShop 2012: Rapid Displays debuts gender-, age-tracking solution (Video)

GlobalShop 2012: Rapid Displays debuts gender-, age-tracking solution (Video)

Rapid Displays recently launched its own audience analytics solution for kiosks and digital signage.

Interactive Dove campaign explores beauty on DOOH

Interactive Dove campaign explores beauty on DOOH

The "beauty bar" brand goes digital in London's Victoria Station.

Selling DOOH

Selling DOOH

People do not fully understand the way that advertising influences people. In a gigantic industry, there are endless ways to reach people and make them aware and interested in a particular product or service.

Digital signage goes to the movies: Lessons learned

Digital signage goes to the movies: Lessons learned

A cinema chain's digital signage rollout provides lessons for enterprise-level deployments.

Digital signage and the interactive brand (Commentary)

Digital signage and the interactive brand (Commentary)

Intel's head of retail and digital signage takes a look ahead at the future of digital signage and interactive branding.

Timberland brings great outdoors in-store with digital signage (Video)

Timberland brings great outdoors in-store with digital signage (Video)

Timberland aims to "transcend traditional retail models" with new in-store digital signage project.

Digital outdoor well suited for small(er) markets

Digital outdoor well suited for small(er) markets

Lately I have noticed a digital billboard trend that has pleasantly surprised me: small markets succeeding with digital billboards. It would seem to go against conventional wisdom for a small-market digital board to be able to net two to three...

Introduction and call to action

Introduction and call to action

This blog post marks the first of our continuing series for DigitalSignageToday from the perspective of our digital out-of-home network, Park Cast. The primary reason to write this blog is to encourage more open discourse between the different DOOH networks...

5 Things: Five reasons networks make the media plan but not the buy

5 Things: Five reasons networks make the media plan but not the buy

A former ad agency exec talks about making the media buy for DOOH networks.

Vending machine 2.0 serves up snacks and personalized digital signage ads (Video)

Vending machine 2.0 serves up snacks and personalized digital signage ads (Video)

A digital signage advertising and vending kiosk uses Intel's AIMS analytics to target ads and offerings to consumers.

DOOH and mobile couponing (Video)

DOOH and mobile couponing (Video)

The CEO of a location-based marketing firm talks integrating mobile and digital signage displays.

Gas Station TV fuels up DOOH network with TBS deal

Gas Station TV fuels up DOOH network with TBS deal

Leading fuel-pump DOOH network announces content deal with Turner Broadcasting, adds HLN to ESPN, Bloomberg TV.

CETW: ComQi talks Shazam & expanding DOOH footprint (Video)

CETW: ComQi talks Shazam & expanding DOOH footprint (Video)

Comqi executive Stu Armstrong talks about his firm's new mobile interactivity initiative, and the success of CETW.

And they're off! Screach takes digital signage to the races (Video)

And they're off! Screach takes digital signage to the races (Video)

Screenreach enabled passersby to turn their smartphones into video game controllers in this DOOH deployment.

Digital signage company enters kiosk market

Digital signage company enters kiosk market

Keywest entered the digital signage arena in 2001, and is now creating kiosks.

Triple-digit growth: Can the digital signage industry handle it? (Commentary)

Triple-digit growth: Can the digital signage industry handle it? (Commentary)

Digital signage maven Lyle Bunn writes about the explosive growth of the digital screen media industry.

The importance of hyper-relevance: Seasonal messaging

The importance of hyper-relevance: Seasonal messaging

Digital signage is the perfect venue for hyper-relevant, constantly updated messages — so, how do you pass the relevance test?

22 million digital signs by 2015

22 million digital signs by 2015

Getting a handle on the real size of the digital signage (DS) industry is a challenge. Most analysts focus on specific geographic areas or niche sectors, making it hard to get comparable data on a global basis.

B2C to B2Me: MediaTile launching HumanKiosk (Video)

B2C to B2Me: MediaTile launching HumanKiosk (Video)

Cellular digital signage specialists MediaTile will announce the commercial launch of the HumanKiosk digital signage solution later this week.

Watch DOOH on TV (Video)

Watch DOOH on TV (Video)

Domino's and Verizon are using digital signage in their latest ad campaigns.

Digital signage ROI coming up roses

Digital signage ROI coming up roses

The home of the NBA's Portland Trailblazers provides a good example of both hard and soft ROIs.

Off-the-wall retail digital signage

Off-the-wall retail digital signage

Since the mid-1990s when digital displays were first introduced, they have become a vital strategic asset for retailers and are now considered the most effective form of in-store promotion. However, the challenge for today's retailers is the environment is constantly changing, and in-store displays can no longer be static.

GSTV expects $50 million deal to triple its DOOH footprint

GSTV expects $50 million deal to triple its DOOH footprint

GSTV programming will be featured on screens integrated into the new fuel dispensers from Wayne.

Staying true to your brand

Staying true to your brand

When you create and nurture a brand, our customers are our audience. We tell them a story designed to communicate your value proposition in a way that will engage them and compel them.

Kinetic throws Fuel on digital out-of-home fire

Kinetic throws Fuel on digital out-of-home fire

Kinetic's new in-house creative department will focus on DOOH and mobile opportunities and interactivity.

Mobile marketing helps advertisers and brands 'close the loop' (Commentary)

Mobile marketing helps advertisers and brands 'close the loop' (Commentary)

Mobile marketing connects advertisers and consumers at home via TV and on the go with DOOH.

Coca-Cola facial recognition kiosk uploads straight to Facebook (Video)

Coca-Cola facial recognition kiosk uploads straight to Facebook (Video)

A digital signage kiosk updates people's Facebook page automatically by recognizing their facial features.

Infomercials and Groupon deals on digital out-of-home?

Infomercials and Groupon deals on digital out-of-home?

Ad tech firm rVue expands its direct-response inventory; will this start a new trend in DOOH?

3-D DOOH projection ad lights up San Diego Comic-Con (Video)

3-D DOOH projection ad lights up San Diego Comic-Con (Video)

OOH media company uses 3-D projection on the side of San Diego's PETCO Park to launch new video game.

Digital signage cathedrals in the UK

Digital signage cathedrals in the UK

I recently returned from a two week trip to Europe to finish up the last couple of credits towards my MBA. Along with all the pictures I took of famous landmarks and sensational meals are a collection of photos that...

Digital Signage: It’s all around us [Infographic]

Digital Signage: It’s all around us [Infographic]

Digital signage is everywhere, so much so that sometimes we don't even realize it. Nearly 70 percent of Americans see it every month, and more than half every week.

Digital signage & coupon kiosks aim for redbox-like ubiquity

Digital signage & coupon kiosks aim for redbox-like ubiquity

Coupon Express digital signage kiosks are gaining steam in their drive toward market penetration.

InfoComm11: 1 bat, 2 mergers and a digital signage overview

InfoComm11: 1 bat, 2 mergers and a digital signage overview

This is just a taste of some of the digital signage-centric news coming out of this year's InfoComm A/V trade show.

Real-time analytics allow for real-time course corrections in DOOH

Real-time analytics allow for real-time course corrections in DOOH

RVue's CEO talks about his firm's real-time analytics, and the importance of real-time analytics in DOOH.

Digital signage dayparting takes content relevance to a new level

Digital signage dayparting takes content relevance to a new level

Digital signage is one of the most powerful, cost-effective communications tools available, but because today's consumers are constantly bombarded with messages, they've become more discriminating about their exposure to commercial messages. They're focused on what's relevant to them at that...

Times Square bus terminal getting wrapped up in digital signage

Times Square bus terminal getting wrapped up in digital signage

A lightweight LED mesh is about to transform the Port Authority bus terminal in Times Square into one large digital sign.

CETW: NEC talks cross-network DOOH

CETW: NEC talks cross-network DOOH

Graeme Spicer, general manager of digital media for NEC Display Solutions, talks about how the partnership with DOmedia will advance digital-out-of-home advertising.

CETW: Cell-phone charging kiosk

CETW: Cell-phone charging kiosk

This Frank Mayer & Associates kiosk serves travelers by drawing them to a Hudson International News airport store for free cell-phone charging.

Commentary:  What can DOOH learn from Google?

Commentary: What can DOOH learn from Google?

RVue's Jason Kates was a panelist at MediaPost's recent DOOH Forum, and talks here about the discussion.

Commentary: Top 5 reasons retailers deploy digital signage at the POS

Commentary: Top 5 reasons retailers deploy digital signage at the POS

The head of a firm specializing in retail digital signage lists the top reasons for deploying signage at the point of sale.

ADCENTRICITY takes aim at consumer targeting for DOOH

ADCENTRICITY takes aim at consumer targeting for DOOH

ADCENTRICITY is launching "probably the most powerful digital out-of-home targeting solution" in the market.

GlobalShop: Battery-powered shelf video player

GlobalShop: Battery-powered shelf video player

A new video player from InfoShade uses batteries instead of plug-in power, making deployment easier and the player more versatile.

DSE: Pay-per-view for DOOH?

DSE: Pay-per-view for DOOH?

Montreal-based Ayuda Media Systems demos a potential game changer for DOOH advertising at DSE 2011.

DSE: Standards and solutions in digital signage

DSE: Standards and solutions in digital signage

Organizations in digital signage are working toward standards for networks, and companies are moving to problem solving for customers.

ADCENTRICITY: DOOH headed for a collision

ADCENTRICITY: DOOH headed for a collision

Firm says collision oncoming between DOOH, location-based services, shopper marketing, mobile marketing & social media.

Digital signage and kiosk success goes hand-in-hand for NV3

Digital signage and kiosk success goes hand-in-hand for NV3

NV3, which does both digital signage and kiosks, has seen a 300 percent jump in revenues since 2008.

Captivate CEO, DPAA chair talks 2010 and the future of DOOH

Captivate CEO, DPAA chair talks 2010 and the future of DOOH

Captivate chief looks back at 2010, ahead to 2011, and offers insights for success across the DOOH space.

Tune in, turn on: Best Buy's new in-store digital signage ad network

Tune in, turn on: Best Buy's new in-store digital signage ad network

Industry vets Paul Flanigan and Ken Goldberg co-wrote this commentary on a potential game changer for retail DOOH.

Educating The Mobile Industry - Part 2

Educating The Mobile Industry - Part 2

Digital signage can play a leading role in helping mobile solution providers put "context" into their offerings.  This is the second of three articles to appear Mobile Commerce Daily that explains how.

Video: Samsung lands 100-screen video wall at Las Vegas airport

Video: Samsung lands 100-screen video wall at Las Vegas airport

Samsung recently unveiled a 100-screen video wall in the Las Vegas airport, just ahead of CES 2011.

It's a very Twitter Christmas in Piccadilly Circus

It's a very Twitter Christmas in Piccadilly Circus

A Twitter-based promotion for Coca-Cola Great Britain offers lessons for DOOH/social media integration.

New KFC Yum! Center serves up tasty digital signage

New KFC Yum! Center serves up tasty digital signage

The IT director for the new arena gives us a look at the process of installing a state-of-the art digital signage system.

Taxicab digital signage going mobile

Taxicab digital signage going mobile

When people talk about the covergence of mobile and digital out-of-home advertising, they don't generally mean mobile digital out-of-home signs — but in-cab signs are spreading.

Survey says: Most Americans favor digital billboards

Survey says: Most Americans favor digital billboards

A new survey commissioned by the Outdoor Advertising Association of America suggests that a significant majority of U.S. adults think digital billboards are helpful, not dangerous.

Flexibility, engagement help make DOOH a hit with creative directors

Flexibility, engagement help make DOOH a hit with creative directors

Marketers will have a big presence at this year's Digital Signage Content Strategies Summit, next month in Las Vegas.

DOOH a missed opportunity for Vancouver Olympics advertisers

DOOH a missed opportunity for Vancouver Olympics advertisers

VANOC forgot about digital signage when it bought $38 million worth of ads for Olympic sponsors, so others have capitalized.

Three things that will change DOOH ad pricing

Three things that will change DOOH ad pricing

Demand, interactivity and aggregation services are poised to pull more dollars to screen advertising.    

Disney, Google to invest in Chinese digital signage company

Disney, Google to invest in Chinese digital signage company

If deal is completed, YUM! Brands's KFC says it is on board to advertise on 2,000 screens.

Decline in ad spending signals rethinking of media options

Decline in ad spending signals rethinking of media options

Keywest's director of marketing puts the decline in ad spending and how it affects the digital signage industry into perspective.  

Digital signage: The top 10 trends for 2010, Part 1

Digital signage: The top 10 trends for 2010, Part 1

The next year will focus on content, measurement and experience as the industry continues to grow.

5 great digital signage moments in 2009

5 great digital signage moments in 2009

We look into great events that changed the industry this year, and one we'd rather forget.

The Digital Signage Show: NEC announces VUKUNET universal DOOH advertising platform

The Digital Signage Show: NEC announces VUKUNET universal DOOH advertising platform

VUKUNET serves as the screen manufacturer's entry into the digital advertising space.

Wall Street Journal DOOH network creates 16% sales boost for Blackberry

Wall Street Journal DOOH network creates 16% sales boost for Blackberry

Digital out-of-home campaign coupled with place-based events scores big in upscale office building promotion.  

BlackBerry, VH1 case studies to drive second-annual OVAB Summit

BlackBerry, VH1 case studies to drive second-annual OVAB Summit

With its Audience Metrics Guidelines in full swing, the association hopes to prove DOOH's value with real-life examples.  

Digital outdoor advertising a bright spot in struggling advertising industry

Digital outdoor advertising a bright spot in struggling advertising industry

New technologies and global DOOH growth also indicate positive future for digital billboards.    

More than 1,000,000 ads now playing on North America's Digital-Out-of-Home networks

More than 1,000,000 ads now playing on North America's Digital-Out-of-Home networks

Industry consultant estimates number of ads run on DOOH networks based on 2009 industry research.

Marketing's role in the rise of DOOH media

Marketing's role in the rise of DOOH media

The newly formed Reach Media Group speaks out on best practices for out-of-home media.  

Arbitron Portable People Meter to audit BroadSign digital signage

Arbitron Portable People Meter to audit BroadSign digital signage

Arbitron launches first electronic, content playback verification service for Digital Out-of-Home Industry using the Portable People Meter technology.

Five trends in digital out-of-home advertising

Five trends in digital out-of-home advertising

Relevance, local input and increased use of mobile messaging are helping DOOH gain ground on the communications continuum.  

Reaching the back to school market with DOOH advertising

Reaching the back to school market with DOOH advertising

Outlined are five steps to making the most out of digital ad campaigns in the months of August and September.  

Breaking down Arbitron's Out-of-Home Digital Video Display Study 2009

Breaking down Arbitron's Out-of-Home Digital Video Display Study 2009

The report exposed key demographics and venues that are fertile ground for digital out-of-home advertising.    

The digital signage industry: Scattering our way?

The digital signage industry: Scattering our way?

The industry has been showing some serious signs of maturity lately, but one piece of the puzzle is missing.  

Trending topics in the digital signage industry: Summer '09

Trending topics in the digital signage industry: Summer '09

The DigitalSignageToday.com editor gives insight into some key acquisitions, technology and installations from the past two months.  

ADCENTRICITY offers pre-packaged research service to evaluate DOOH ad campaigns

ADCENTRICITY offers pre-packaged research service to evaluate DOOH ad campaigns

Verizon Wireless also leveraging new research service offering to gather more information, insights on digital out-of-home ad campaign.  

The Danoo, NCM partnership: A watershed moment for DOOH media

The Danoo, NCM partnership: A watershed moment for DOOH media

For the U.S. Digital out-of-home media sector, Danoo's acquisition of IdeaCast and its new collaboration with National CineMedia is an impactful event.  

Eight ways to do creative retail advertising

Eight ways to do creative retail advertising

A New York City ad agency lays out a process to ensure retail communications is reaching its full potential.      

Zoom Media, VH1 host interactive debate on LocaModa-powered digital screens

Zoom Media, VH1 host interactive debate on LocaModa-powered digital screens

Users can participate in the 'Great Debate' via SMS messages on Zoom's digtial out-of-home screen network.

OVAB Europe prepares first index for the digital out-of-home media sector in Europe

OVAB Europe prepares first index for the digital out-of-home media sector in Europe

The organization is running its first data gathering enquiry and at the same time initiating a regular market assessment of this sector.  

INFOCOMM: Digital signage providers tap into an AV audience

INFOCOMM: Digital signage providers tap into an AV audience

InfoComm served as a common marketplace between AV pros, systems integrators and digital signage industry members.  

Update: Top 10 digital signage trends for 2009

Update: Top 10 digital signage trends for 2009

The MediaTile chairman revisits his predictions from January — most of which have turned out to be correct.

Thoughts on the OVAB Members Meeting

Thoughts on the OVAB Members Meeting

Danoo's VP of marketing wraps up the happenings at this week's meeting of digital out-of-home minds in New York .

Webinar to highlight the ‘nexts' in DOOH advertising

Webinar to highlight the ‘nexts' in DOOH advertising

NEC, DisplaySearch, Lyle Bunn and Digital Signage Today to partner on digital signage advertising crash course.  

Four ways to get your ad on digital out-of-home screens

Four ways to get your ad on digital out-of-home screens

DOOH ad space aggregators work to bring together agencies, advertisers and networks through media campaign planning tools.  

Captivate Network out to set new standard for DOOH advertiser ROI

Captivate Network out to set new standard for DOOH advertiser ROI

Elevator screen network mandates three requirements for true advertiser satisfaction: Multi-platform offerings, custom research and engagement metrics.  

Building cost-effective, impactful integrated digital marketing campaigns

Building cost-effective, impactful integrated digital marketing campaigns

SeeSaw Networks' CEO discusses how to use place-based digital video advertising to improve message effectiveness.  

Digital Signage Association Advisory Board convenes in Vegas

Digital Signage Association Advisory Board convenes in Vegas

Industry executives discuss plans and strategies on the eve of Digital Signage Expo 2009.

Opportunities for digital signage network operators in a down economy

Opportunities for digital signage network operators in a down economy

In 2009, take advantage of small non-retail networks and don't fret the ad dollars.    

The convergence of digital signage and mobile marketing

The convergence of digital signage and mobile marketing

If you are deploying digital signage, the time is now to start planning your mobile integration strategy.      

Danoo, Trofie introduce digital screens in airport retail

Danoo, Trofie introduce digital screens in airport retail

Network partnership plans to bring digital signage to 150 stores in 40 major airports.

The top 10 digital signage trends for 2009

The top 10 digital signage trends for 2009

Broadcasters, agencies and brand marketers represent the up-and-coming players in the digital signage space.    

The top digital signage stories of 2008, Part 1

The top digital signage stories of 2008, Part 1

We highlight the movers and shakers, new technology and projects that made headlines in the past year.      

Simple guidelines for creating digital signage content

Simple guidelines for creating digital signage content

Lessons on reaching your audience through digital signage can be learned from traditional media.

Research key to providing DOOH audience metrics

Research key to providing DOOH audience metrics

Out-of-home networks are beginning to use OVAB's ‘Average Unit Audience' as the base metric for their audience research.

DOOH advertising gets lift as the business model gains acceptance

DOOH advertising gets lift as the business model gains acceptance

Advertisers are seeing the medium more akin to TV, Internet than mere digital signage.

DirecTV blimp elevates SeeSaw's ‘Life Patterns' for DOOH media

DirecTV blimp elevates SeeSaw's ‘Life Patterns' for DOOH media

Sports enthusiasts become latest targets for SeeSaw's digital out-of-home media.

Top 10: Digital out-of-home is an advertiser's most powerful tool

Top 10: Digital out-of-home is an advertiser's most powerful tool

DOOH's inherent characteristics and maturity make it a valuable arrow in the brand and agency quiver.

Proximity triggered signage: A step in the right direction

Proximity triggered signage: A step in the right direction

Triggered digital signage in retail will pave the way for more advanced in-store digital merchandising.

OVAB to publish guide to audience measurement metrics

OVAB to publish guide to audience measurement metrics

82-page guide lays out standards for networks, researchers and media buyers.    

Venture capital, investment dollars eyeing DOOH media

Venture capital, investment dollars eyeing DOOH media

Digital out-of-home is the fastest growing media segment since the Internet, and investors are taking notice.

Targeting 21st century consumers, Part 3

Targeting 21st century consumers, Part 3

New digital advertising apps create opportunities for deployers.     

Targeting 21st century consumers, Part 2

Targeting 21st century consumers, Part 2

New digital advertising apps create opportunities for deployers.      

Marketing with gesture-based signage

Marketing with gesture-based signage

Research shows that interactive signage is resonating in retail.      

Targeting 21st century consumers, Part 1

Targeting 21st century consumers, Part 1

New digital advertising apps create opportunities for deployers.    

GSTV refuses to run Obama ads

GSTV refuses to run Obama ads

The controversy raises questions about political ads and digital signage.    

Digital signage ads in airports

Digital signage ads in airports

Targeted messages reach people on the move.    

Digital signage as middle media platform

Digital signage as middle media platform

New tech trends mean more targeted messaging, revenue.      

Xbox, NCAAs point to digital signage

Xbox, NCAAs point to digital signage

Cisco signage sees product placement in TV and video games.

Audience measurement at DSE

Audience measurement at DSE

Companies partner to create digital targeted advertising.

Scala announces acquisition of MISC

Scala announces acquisition of MISC

Scala expands its ad management and launches Scala Canada.

Digital signage marketing in motion

Digital signage marketing in motion

The future of displays is in gesture-based interfaces.

The psychology of digital signage

The psychology of digital signage

A neuroscientist analyzes the effects digital signage has on the brain.

Digital signage, live TV and the law

Digital signage, live TV and the law

An attorney explores the ramifications of using TV content on digital signs.

Network profile: JetSet Media

Network profile: JetSet Media

Luxury signage network brings information, ads to private air travelers.

Digital signage at Self Service Expo

Digital signage at Self Service Expo

Show emphasizes dynamic signage for the first time.

Strategy Institute follows the money

Strategy Institute follows the money

Investors, entrepreneurs discuss digital signage opportunities.

Digital signage for restaurants

Digital signage for restaurants

Food service industry can reap great benefits from digital signage.

Digital Signage Drive comes to KioskCom

Digital Signage Drive comes to KioskCom

A new digital signage focus debuts at the long-running show.

Tapping the POS to test content

Tapping the POS to test content

POS data can provide insight into how well digital signage is working.

Google's nine points of innovation

Google's nine points of innovation

What every company can learn from Google's best practices.

Connecting digital signs, cellular phones

Connecting digital signs, cellular phones

Cell phones may be key to the next generation of digital signage.

NBC selling ads on digital signs

NBC selling ads on digital signs

The broadcasting giant is now reselling screen time to its own clients.

Pioneer shutters signage network

Pioneer shutters signage network

A look at the demise of a forerunning digital media network.

The battle of the pump-top displays

The battle of the pump-top displays

Digital signage tries to drive customers back into the c-store.

Managing digital signage content

Managing digital signage content

Best practices on how to bring your content under control.

Digital signage: focus on growth

Digital signage: focus on growth

The best is yet to come for digital signage and the companies that deploy it.

DSE: Touchscreens gain focus

DSE: Touchscreens gain focus

Deployers and vendors upgrade flatscreens with touch.

Tracking digital signage effectiveness

Tracking digital signage effectiveness

Advanced tools can measure how well content is working.

Self Service Expo 2007 wrap-up

Self Service Expo 2007 wrap-up

Exhibitors ran the gamut from retail to hospitality, hardware to software.

DSE exhibitors announced

DSE exhibitors announced

Digital signage takes center stage next month at Navy Pier.

Projection: alternative to LCD, plasma

Projection: alternative to LCD, plasma

Rear-projection technology allows the screen to go anywhere.

Ten commandments of content

Ten commandments of content

Nikk Smith discusses the keys to successful digital signage content.

Interactivity: key to digital signage?

Interactivity: key to digital signage?

Do consumers need interaction in order for the medium to succeed?

Making digital signage visible

Making digital signage visible

Innovations in mounting hardware make installation easier.

Cisco 'making a big bet' on digital signage

Cisco 'making a big bet' on digital signage

Networking giant talks about its appliance, marketing strategy.

GlobalShop: Digital signage on the rise

GlobalShop: Digital signage on the rise

Show featured digital signs integrated with kiosks, smart shelves.

Is Google eyeing digital signage?

Is Google eyeing digital signage?

Patent application hints at a "real-world AdWords" program.

Fourth Screen Awards honor content innovation

Fourth Screen Awards honor content innovation

Content strategy was the primary focus at Las Vegas gathering.

Digital billboards under attack

Digital billboards under attack

They're bright, they grab attention, they're profitable — but are they dangerous?

Digital signage shines at London show

Digital signage shines at London show

Content management, audience measurement featured at Screen Expo Europe.

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