What do consumers want from digital signage advertising?

What do consumers want from digital signage advertising?

Much is said about digital signage being a must have for businesses, but there's very little discussion about how digital signage advertising actually influences consumer behavior. However, new research reveals key insights into customer's preferences with digital signage advertising.

3 innovative tools the blockchain can offer digital signage

3 innovative tools the blockchain can offer digital signage

The blockchain is revolutionizing every industry, and digital signage is no exception.

Digital signage scores with stadium customer experience

Digital signage scores with stadium customer experience

A sports arena is already an incredibly exciting place. With all that energy, how can digital signage contribute to the fan's excitement and experience? And how can integrators deal with all the issues and challenges that come with digital signage?

Top 5 most read articles of 2017: Porn hack and McDonald's dominate

Top 5 most read articles of 2017: Porn hack and McDonald's dominate

Digital Signage Today readers last year were highly intrigued by OOH trends and an OOH porn incident. Two of the five top read stories for 2017 covered the incident at Union Station in Washington D.C., where a user turned a public display into a very loud pornographic video.

Capitalizing on OOH viewing experience to retain customers

Capitalizing on OOH viewing experience to retain customers

Customers are watching more video than ever before, especially on the go. Companies can take advantage of DOOH to both inform and retain customers.

AI opens doors for digital signage

AI opens doors for digital signage

It wasn't so long ago that even the simplest of targeted digital communication seemed far-fetched to many marketing firms. In recent years, the ability of companies to analyze a customer's interactions with online media and tailor their ad experience based on the results has seen incredible technological leaps, especially with digital signage.

Advertisers need to 'DOOH' better with outdoor campaigns

Advertisers need to 'DOOH' better with outdoor campaigns

In my time on the highway, I've seen a lot of uninteresting and static DOOH campaigns. Advertisers, you can 'DOOH' better.

7 rules to deliver engaging content

7 rules to deliver engaging content

Is your digital content driving interest and engagement or leaving the audience unimpressed? You need to keep a few general rules in mind to avoid losing your audience.

Digital signage can revamp the Black Friday experience

Digital signage can revamp the Black Friday experience

Black Friday is still a major brick-and-mortar retailer event, drawing in $2.4 billion in revenue last year. At the same time, customers spent $10 less in 2016, than they did in 2015. Retailers need to step up their game to boost sales, and one way to do that is with digital signage.

South African retailer delivers digital journey with digital signage

South African retailer delivers digital journey with digital signage

Clicks aimed to deliver a better customer experience that informed distracted customers. With a digital signage solution, the retailer was able to boost dwell time and sales.

How digital signage can boost customer dwell time at restaurants

How digital signage can boost customer dwell time at restaurants

Use of digital signage in the restaurant space has been growing exponentially as operators realize the flexibility, marketing and branding opportunities it provides. But there is another important reason to deploy digital signage for your brand: It increases dwell times and encourages increased spending while in the restaurant.

5 uses for digital signage kiosks in airports

5 uses for digital signage kiosks in airports

After witnessing the immediate benefits of an airport digital signage kiosk, the self-serve technology industry began to plan what else computer kiosks could do for airports and the thousands of travelers passing through each day. These uses include wayfinding, information, lost and found and other tools.

3 pitfalls to avoid with digital signage deployment

3 pitfalls to avoid with digital signage deployment

It can be easy to sink a lot of money into a digital signage project, only for it to all fall apart. It's important to avoid three pitfalls to have a successful deployment.

Digital menu boards bring the farm to the table

Digital menu boards bring the farm to the table

A farm friendly fast casual ran into trouble squeezing its 50+ items into menus. It turned towards digital signage to deliver it's fresh customer experience.

Join the future: Participate in the 2018 Digital Signage Future Trends Report

Join the future: Participate in the 2018 Digital Signage Future Trends Report

The time has come for the 2018 Digital Signage Future Trends Report. Take the future trends survey to receive 25 percent off the final report, and enter to win a $100 gift card. You can also submit a blog to be included in the report. If yours is chosen, you'll receive a free copy.

Can 'attract screens' lure in customers?

Can 'attract screens' lure in customers?

One way retailers are luring in customers to their display or kiosk is by using digital signage attract screens.

Top 5 benefits of digital signage in health care

Top 5 benefits of digital signage in health care

Health care facilities can be mystifying and unpredictable. Digital signage within the health care sector is a critical tool to drive the improvement of the patient, visitor and staff experience.

Digital signage provides fuel for interactive outdoor kiosks

Digital signage provides fuel for interactive outdoor kiosks

The expanding capabilities of digital signage, coupled with more economical software and equipment, are creating more opportunities for companies and organizations looking to engage consumers interactively in outdoor environments.

Improved technology gives digital signage owners extra advertising power

Improved technology gives digital signage owners extra advertising power

Technology is driving big changes everywhere in our society, including digital signage. Today, digital signage owners can leverage advances in interactive marketing that provide unprecedented ways to personalize advertising messages and tailor them to precisely fit the needs of customers.

5 tactics to keep in mind with digital signage

5 tactics to keep in mind with digital signage

Companies are focusing on delivering cross-channel experiences that truly draw in distracted customers. However, in order to improve customer experience, a tool needs to first grab a customer's attention. If you don't follow the right tactics, your display will just be another distraction.

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What do consumers want from digital signage advertising?