Digital signage 5 for 5: July 2018 edition

Digital signage 5 for 5: July 2018 edition

Summer is rushing by us rapidly, and the digital signage market is keeping pace, with solutions that amaze and engage customers. The top stories in July covered topics such as augmented reality bus shelters delivering romance and human imaging technology revolutionizing analytics.

Top 5 digital signage stories of first half of 2018

Top 5 digital signage stories of first half of 2018

We have now past the middle point of 2018, and Digital Signage Today has not slowed down its constant stream of content on innovative deployments and trends. Readers earlier this year had their eyes on major trends in advertising, AI, IoT and deployments from major brands including Coca Cola and McDonald's.

Augmented reality bus shelter boosts awareness for TV show

Augmented reality bus shelter boosts awareness for TV show

It's no surprise that it can be difficult to draw a consumer's eye away from their cell phone, especially when they are out and about. One way advertisers are attempting to stand out is by integrating augmented reality elements into their displays.

How to deliver dynamic creative content

How to deliver dynamic creative content

Originally used in display advertising, dynamic creative is simply another term for personalized content, where the content of an ad is matched to the active audience, condition or mindset

Digital signage 5 for 5: May 2018

Digital signage 5 for 5: May 2018

We are now at the midpoint of 2018, and digital signage readers have their sights set on innovative trends both now and in the future. The top five stories for May 2018 all covered topics on key trends in the market, including blockchain.

3 digital signage advertising lessons

3 digital signage advertising lessons

If you want your digital signage advertising to be successful this year, you need to know your audience, your engagement goals and your platform.

Digital signage 5 for 5: April 2018

Digital signage 5 for 5: April 2018

Digital Signage Today wasn't slowed down by any April showers last month, as the top stories examined key trends such as Coca Cola's entry into the digital signage market.

Augmented reality sends Ecco's Scinapse sneakers crashing through the wall

Augmented reality sends Ecco's Scinapse sneakers crashing through the wall

It's not every day a show comes crashing through a crack in the wall, but Ecco aimed to make that happen with an augmented reality campaign promoting its Scinapse sneaker line. The company teamed up with JCDecaux to deploy an interactive AR game in MTR Central Station in Hong Kong.

Are kiosks the future of digital signage?

Are kiosks the future of digital signage?

As the worlds of digital signage and kiosks continually collide, and the demand for better content grows, one question emerges: Are kiosks the future of digital signage?

Digital signage top 5 headlines: February 2018

Digital signage top 5 headlines: February 2018

Readers of Digital Signage Today had their sights set on interesting, innovative digital signage last month, as the top stories covered topics ranging from design principles for awesome digital signage to augmented reality delivering brand new restaurant experiences.

How digital signage can tap into visitors' emotions

How digital signage can tap into visitors' emotions

All corporate buildings and retailers want to create a good atmosphere for visitors. Digital signage can help create these environments, and it can tap into a deeper level: the customer's emotions.

Digital signage animations deliver Valentine's Day hearts, holiday cheer

Digital signage animations deliver Valentine's Day hearts, holiday cheer

Valentine's Day is over, but retailers now have to ramp up for Easter. It can be difficult, however, to unload decorations and place them throughout the store. One way retailers can save time is by using digital decorations.

AR displays deliver 'restaurants of the future'

AR displays deliver 'restaurants of the future'

One company is working to push menu boards into the future through a glasses-free augmented reality experience called HoloLamp, which delivers virtual menu items to customers.

Digital signage scores with stadium customer experience

Digital signage scores with stadium customer experience

A sports arena is already an incredibly exciting place. With all that energy, how can digital signage contribute to the fan's excitement and experience? And how can integrators deal with all the issues and challenges that come with digital signage?

5 future digital signage trends of 2018

5 future digital signage trends of 2018

2017 was an innovative year for digital signage, and 2018 promises to have even more going on. Both organizations and the public have embraced the digitalization of…well, everything…and they want more.

3 ways to keep digital signage software within your budget

3 ways to keep digital signage software within your budget

It can be difficult to save money on digital signage. By following these three tips, you can help ensure the software side of the package doesn't break your budget.

3D virtual concierges deliver better hotel experiences

3D virtual concierges deliver better hotel experiences

Intelligent virtual assistants enable hotels to boost customer experience by allowing guests to interact with a 2D or 3D agent via digital signage, kiosks or smartphones.

Media players part 1: Picking the best solution

Media players part 1: Picking the best solution

Picking the best media player can be a real chore. It's key to understand what type of content to use.

VR experience brings the fear to laundry

VR experience brings the fear to laundry

In order to promote a washing machine, Whirlpool teamed up with JCDecaux to craft a hair-raising VR experience that brings the fear to the laundry.

AI and virtual reality earn their place in hospitality

AI and virtual reality earn their place in hospitality

Virtual reality and AI are starting to gain grounds in the hospitality industry. Customers are growing more comfortable with these technologies, which is in turn driving growth.

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