Waitlist Me, the cross-platform waitlist app, showcased new ways waitlist technology is being used to help restaurant operators better serve their customers, including digital signage, at this year's National Restaurant Association Restaurant, Hotel-Motel Show in Chicago, the company said in an announcement.
The solutions, enabled through the use of the Waitlist Me API, were on display for the first time through partnerships with BrightSign and Clover, the company said.
With the app's integration with digital signage media player provider BrightSign, restaurants can now display a public view of their waitlist on their digital signage so it is easy for customers to check their place in line without needing to bother the host or hostess, the company said. The flexibility of the BrightSign integration lets restaurants fully customize the look and feel of their waitlist so it looks like a natural extension of their menu board or other digital signage, according to Waitlist Me. Restaurants operators can also tailor their customer-facing experience to their brand while using the Waitlist Me apps and service to manage their waitlist and page customers with text and call notifications.
"It is exciting how well the BrightSign integration empowers restaurants to create displays with designs limited only by their imagination," said Brian Hutchins, head of Waitlist Me product and marketing, in the announcement. "We are very happy to be working with a company like BrightSign that shares our values of building scalable and reliable solutions that are easy to use and maintain."
Clover is another Waitlist Me partner that had new things to show off at this year's NRA Show. The new Clover Mobile device, announced in April, lets businesses add customers to the waitlist right at the door as well as allowing status updates to be made from other parts of the store or restaurant.
"Clover is at the forefront of creating better and more elegant POS hardware and solutions for businesses, and has a robust App Market for third-party developers," Hutchins said. "Because of the deeper integration Clover allows, Waitlist Me is able to offer more efficient tools for businesses and better experiences for their customers on the Clover platform."
Waitlist Me announced its API earlier this year with digital signage provider Enplug as the first partner, and the company said it has several more projects in progress.
"We want to help improve wait experiences everywhere, and integrations with companies like BrightSign and Clover highlight the power of the Waitlist Me platform," Hutchins said. "By extending our robust waitlist management features and best-in-class text and phone notification infrastructure to work in other products, we can solve a wider set of needs together than with our service alone."